Opportunity Index

Sunscreens Creator Opportunity

Supply vs. demand insights for sunscreens campaigns on Amazon, with recommended platforms for creator outreach.

Browse Sunscreens creators Estimate creator rates

Confidence: 86/100Updated: 2026-01-15

Demand Score

Relative demand intensity for this category.

Supply Score

Estimated creator availability.

Gap Score

100

Higher scores indicate more whitespace.

Demand vs parent avg

-5%

Relative to Beauty & Personal Care demand baseline.

Supply vs parent avg

-67%

Relative to Beauty & Personal Care creator supply.

Gap vs parent avg

+36%

Relative to parent‑category gap score.

Why this opportunity matters

Sunscreens has a strong demand‑to‑supply gap, making it a high‑leverage category for creator‑led external traffic.

Compared to its parent category, Sunscreens demand runs about 5% below and creator supply sits about 67% below.

Gap score trends about 36% above, suggesting room to win creator attention before competition rises.

Use this insight to prioritize outreach and validate performance with tracked links.

Methodology notes

• Supply scores reflect available creator inventory in Spreesy.
• Gap scores highlight categories where demand rises faster than supply.

Creator pool snapshot

62+ creators · 2.8% avg engagement

Instagram

TikTok

Demand signals

• Sunscreens search intent peaks when shoppers compare alternatives and bundles.
• Beauty & Personal Care buyers respond to quick proof content and social validation.
• Creator-led demos drive higher click-through for sunscreens listings.

Seasonality notes

• Sunscreens spikes during promotional windows (Prime Day, Q4 gifting).
• Plan creator sourcing 4–6 weeks before peak season.
• Expect CPM pressure during high-demand weeks.

Download Sunscreens brief template Compare pricing benchmarks

Recommended tactics

• Lead with a 3–5 second payoff demo for sunscreens.
• Use a single, trackable CTA for external traffic attribution.
• Repurpose top creator posts into Amazon-friendly assets.

Limitations

• Regional demand shifts can change performance during seasonal spikes.
• Opportunity scores do not account for your unique product differentiation.

Related pricing benchmarks

TikTok Sunscreens creator pricing benchmarks Instagram Sunscreens creator pricing benchmarks

Comparable opportunity categories

Gua Sha Tools

LED Face Masks

Scalp Massagers

Opportunity FAQs

What is driving demand for Sunscreens?

The gap score reflects demand running ahead of supply for sunscreens, signaling a favorable window to recruit creators.

Which platforms are strongest for Sunscreens?

Start with Instagram and TikTok and test short-form demos that highlight the payoff for sunscreens.

What creative angle works best for Sunscreens?

Launch a small batch of creator posts focused on routine breakdowns that show time-to-result to validate conversion before scaling.