Sunscreens Influencer Brief Template
A ready-to-send brief for sunscreens creators that includes campaign goals, deliverables, and product info.
These angles help creators anchor the story while staying authentic. Pick one primary angle and one supporting angle so the content stays focused and persuasive.
- Sunscreens problem/solution demo that highlights the core pain point.
- Sunscreens comparison showing before/after results or feature wins.
- Sunscreens “routine” or “day-in-the-life” integration for credibility.
- Campaign goals and primary success metrics.
- Deliverables, content format, and posting timelines.
- Key product talking points and brand guidelines.
- Compensation structure and next-step CTA.
Hi [Creator Name] — we love your content and think you'd be a great fit to showcase our Sunscreens product. We're launching a new campaign and would love to send you a sample with clear creative guidance.
If you're interested, we'll share a concise brief with deliverables, timelines, and payout details. Let me know and we can get the product shipped this week.
Use these deliverable examples to set expectations and make content approvals faster. You can scale up or down depending on creator tier and campaign budget.
- One short-form video with product demo and CTA.
- One unboxing or first-impression clip for social proof.
- Three story frames with a trackable link.
- Optional: one Amazon Storefront or livestream mention.
Do
- Show the product in real use and call out the primary benefit.
- Use creator voice while keeping the key value props intact.
- Mention the Amazon listing and include a clear link CTA.
Avoid
- Overly scripted reads that reduce authenticity.
- Claims that aren’t backed by product specs or reviews.
- Skipping disclosure or platform requirements.
- Confirm offer, commission, and any bonuses.
- Send the brief with product highlights and do/don'ts.
- Ship samples and confirm delivery dates.
- Approve content outlines or scripts.
- Collect posting dates and tracking links.
- Review performance and optimize follow-ups.
Q: What's the best way to show Sunscreens in a video brief?
Focus on the 'problem/solution' dynamic. Show the specific pain point that Sunscreens solves within the first 3 seconds to hook the Amazon shopper.
Q: How should I customize this template?
Swap in your product details, brand voice, and key campaign goals. Keep the structure consistent so creators can scan quickly.
Q: What should I include in an influencer brief?
Include campaign goals, content requirements, brand guidelines, timelines, and how creators will be compensated.
Q: When should I send this to creators?
Send after initial interest is confirmed so creators have enough context to accept the partnership.
Track these KPIs to understand which creators drive the most profitable traffic. Add them to your brief so creators know what matters most.
- Click-through rate (CTR) on the tracked link.
- Conversion rate from external traffic.
- Revenue per 1,000 views (RPM) from creator content.
- Brand referral bonus impact on total margin.