Benchmark Index

Amazon Influencer Benchmarks

Compare creator pricing, CPM, and engagement benchmarks across platforms, product categories, and top Amazon markets.

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300
Category Benchmarks
36
Industry Benchmarks
24
Market Benchmarks

Category Benchmarks

300 pages
TikTok Gua Sha Tools creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for gua sha tools creators running Amazon campaigns.
TikTok LED Face Masks creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for led face masks creators running Amazon campaigns.
TikTok Vitamin C Serums creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for vitamin c serums creators running Amazon campaigns.
TikTok Silk Pillowcases creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for silk pillowcases creators running Amazon campaigns.
TikTok Retinol Products creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for retinol products creators running Amazon campaigns.
TikTok Hair Growth Serums creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for hair growth serums creators running Amazon campaigns.
TikTok Skincare Fridges creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for skincare fridges creators running Amazon campaigns.
TikTok Dermaplaning Tools creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for dermaplaning tools creators running Amazon campaigns.
TikTok Facial Rollers creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for facial rollers creators running Amazon campaigns.
TikTok Eye Masks creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for eye masks creators running Amazon campaigns.
TikTok Lip Oils creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for lip oils creators running Amazon campaigns.
TikTok Setting Sprays creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for setting sprays creators running Amazon campaigns.
TikTok Hair Oil Treatments creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for hair oil treatments creators running Amazon campaigns.
TikTok Scalp Massagers creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for scalp massagers creators running Amazon campaigns.
TikTok Makeup Mirrors creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for makeup mirrors creators running Amazon campaigns.
TikTok Face Moisturizers creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for face moisturizers creators running Amazon campaigns.
TikTok Sunscreens creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for sunscreens creators running Amazon campaigns.
TikTok Nail Care Kits creator pricing benchmarks
Realistic TikTok pricing ranges and engagement benchmarks for nail care kits creators running Amazon campaigns.

Industry Benchmarks

36 pages
TikTok Beauty & Cosmetics creator benchmarks
Benchmark pricing, CPM, and engagement ranges for TikTok creators in the beauty & cosmetics space.
TikTok Skincare creator benchmarks
Benchmark pricing, CPM, and engagement ranges for TikTok creators in the skincare space.
TikTok Supplements & Nutrition creator benchmarks
Benchmark pricing, CPM, and engagement ranges for TikTok creators in the supplements & nutrition space.
TikTok Home Decor creator benchmarks
Benchmark pricing, CPM, and engagement ranges for TikTok creators in the home decor space.
TikTok Pet Supplies creator benchmarks
Benchmark pricing, CPM, and engagement ranges for TikTok creators in the pet supplies space.
TikTok Fitness Equipment creator benchmarks
Benchmark pricing, CPM, and engagement ranges for TikTok creators in the fitness equipment space.
TikTok Kitchen Gadgets creator benchmarks
Benchmark pricing, CPM, and engagement ranges for TikTok creators in the kitchen gadgets space.
TikTok Baby & Maternity creator benchmarks
Benchmark pricing, CPM, and engagement ranges for TikTok creators in the baby & maternity space.
TikTok Consumer Electronics creator benchmarks
Benchmark pricing, CPM, and engagement ranges for TikTok creators in the consumer electronics space.
TikTok Fashion & Apparel creator benchmarks
Benchmark pricing, CPM, and engagement ranges for TikTok creators in the fashion & apparel space.
TikTok Toys & Games creator benchmarks
Benchmark pricing, CPM, and engagement ranges for TikTok creators in the toys & games space.
TikTok Outdoor & Camping creator benchmarks
Benchmark pricing, CPM, and engagement ranges for TikTok creators in the outdoor & camping space.

Market Benchmarks

24 pages
TikTok creator benchmarks in United States
Pricing and engagement benchmarks for TikTok creators based in United States.
TikTok creator benchmarks in United Kingdom
Pricing and engagement benchmarks for TikTok creators based in United Kingdom.
TikTok creator benchmarks in Canada
Pricing and engagement benchmarks for TikTok creators based in Canada.
TikTok creator benchmarks in Turkey
Pricing and engagement benchmarks for TikTok creators based in Turkey.
TikTok creator benchmarks in Germany
Pricing and engagement benchmarks for TikTok creators based in Germany.
TikTok creator benchmarks in Indonesia
Pricing and engagement benchmarks for TikTok creators based in Indonesia.
TikTok creator benchmarks in France
Pricing and engagement benchmarks for TikTok creators based in France.
TikTok creator benchmarks in Australia
Pricing and engagement benchmarks for TikTok creators based in Australia.
Instagram creator benchmarks in United States
Pricing and engagement benchmarks for Instagram creators based in United States.
Instagram creator benchmarks in United Kingdom
Pricing and engagement benchmarks for Instagram creators based in United Kingdom.
Instagram creator benchmarks in Canada
Pricing and engagement benchmarks for Instagram creators based in Canada.
Instagram creator benchmarks in Turkey
Pricing and engagement benchmarks for Instagram creators based in Turkey.
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How to use these benchmarks

  • • Set a realistic outreach budget before you contact creators.
  • • Validate quotes against the range to spot overpricing.
  • • Align the brief to the engagement and CPM expectations.

Data sources

Benchmarks blend aggregated Spreesy creator data with public platform and market datasets.

Amazon Influencer Benchmarks (2026)