• Set a realistic outreach budget before you contact creators.
• Validate quotes against the range to spot overpricing.
• Align the brief to the engagement and CPM expectations.
Frequently Asked Questions
What are Amazon influencer benchmarks?
Amazon influencer benchmarks are data-backed reference points for creator pricing, CPM (cost per mille), and engagement rates across different platforms, product categories, and markets. They help brands set realistic budgets and evaluate creator quotes.
How often are the benchmarks updated?
Benchmarks are refreshed on a regular cadence as new campaign data becomes available. Each benchmark page shows its last-modified date so you can verify freshness.
How should I use CPM benchmarks for budget planning?
Multiply the CPM benchmark for your target category or platform by your estimated impressions, then divide by 1,000. This gives you a baseline spend estimate before negotiating with creators.
What is a good engagement rate for Amazon influencer campaigns?
A good engagement rate varies by platform: 1-3% is strong on Instagram, 3-6% on TikTok, and 2-5% on YouTube. Use the category-specific benchmarks here to compare against your niche.