Asia Pacific

Scale with Indonesian Creators

Enter Southeast Asia through its largest market. Partner with Indonesian creators who understand local culture and trends.

31+Indonesian Creators
3Platforms Available
100%Verified Profiles
Research Snapshot

Directional creator benchmarks in Indonesia

Rate, engagement, and CPM bands by platform to help you budget Indonesian creator campaigns.

TikTok
Updated February 2026 · Confidence 76/100
Rate
$194–$987
Engagement
2.7%–7.4%
CPM
$13–$38
See TikTok creators
Instagram
Updated February 2026 · Confidence 88/100
Rate
$269–$1,363
Engagement
1.7%–5.3%
CPM
$13–$38
See Instagram creators
YouTube
Updated February 2026 · Confidence 82/100
Rate
$416–$1,811
Engagement
2.1%–6.4%
CPM
$17–$49
See YouTube creators

Choose Your Platform

Select a platform to find Indonesian creators specialized in that channel

TikTok Creators
Viral short-form video content
  • Reach Gen Z and Millennial audiences
  • Leverage trending sounds and formats
  • High engagement through authentic content
Find TikTok Creators
Instagram Creators
Visual storytelling and lifestyle content
  • Build brand aesthetic and identity
  • Stories, Reels, and Feed content
  • Strong influencer shopping features
Find Instagram Creators
YouTube Creators
In-depth reviews and tutorials
  • Long-form content for consideration phase
  • Evergreen SEO value
  • Detailed product demonstrations
Find YouTube Creators

Market Intelligence: Indonesia

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyTechFashion
Languages
IndonesianEnglish
E-commerce
TokopediaShopeeLazada

Why Target Indonesia?

Indonesia offers unique opportunities for brands. Here is why you should be working with local creators.

SEA Gateway
Indonesia is the largest economy in Southeast Asia with massive social commerce adoption.
TikTok Powerhouse
One of TikTok Shop's most active markets with highly engaged creator communities.
Diverse Content
From Jakarta urban lifestyle to regional authenticity, access diverse content styles.
AI-POWERED DISCOVERY

See How Perfect Matches Look

From match score to first email—everything you need to close the deal.

Matches are personalized to your product—here are examples across different niches:

Example Matches
NP

Najma Project

@najmaramdi🇮🇩ID
business
100
Bio

KANG JUALAN KANG LIVE Business Contact | WA Admin⬇️

151.3K
Followers
15.2%
Engagement
338.3K
Avg Views
Focus Areas
Live commerceGiveaway promotionsBusiness tipsProduct reviews
Get started free
DE

Dokter Ekspor Badai Wirya

@dokterekspor🇮🇩ID
business
100
Bio

Memberdayakan UKM, Online Shop, Santri dan Emak-Emak Indonesia untuk Bisa Ekspor

123.9K
Followers
7.7%
Engagement
154.1K
Avg Views
Focus Areas
Online ExportEntrepreneurshipBusiness EducationSmall Business Development
Get started free
AJ

Aku Juara

@akujuara.id🇮🇩ID
business
100
Bio

Business Inquiries👇🏽

102.3K
Followers
9.1%
Engagement
122.1K
Avg Views
Focus Areas
Startup adviceBusiness motivationSuccess storiesPersonal finance
Get started free
+25 more quality matches available

Top Platforms in Indonesia

Based on local audience attention and creator supply.

TikTokInstagramYouTube

Top Industries in Indonesia

High-intent categories for Amazon sellers in this market.

Beauty & CosmeticsConsumer ElectronicsFashion & ApparelSkincareSupplements & NutritionHome Decor

Frequently Asked Questions

Common questions about creator partnerships in Indonesia.

Why work with Indonesia creators?
Indonesia creators bring authentic local context and cultural nuance to your campaigns. Their audience trust makes brand partnerships feel more relatable and drives stronger engagement.
Which platforms are most popular in Indonesia?
Indonesian creators are active across TikTok, Instagram, and YouTube. Spreesy helps you identify the right platform based on your goals and target audience.
How do I reach shoppers in Indonesia?
Localized creator partnerships perform best. We connect you with verified Indonesian influencers who already have engaged communities in Indonesia.
How does Spreesy verify Indonesian creators?
We verify creator location signals and audience demographics before listing them. This ensures you’re partnering with creators who genuinely reach Indonesia consumers.

Explore Other Countries

Discover creators in other markets for your global campaigns

Australia

25+ creators

Japan

18+ creators

South Korea

15+ creators

India

23+ creators

Thailand

12+ creators

Vietnam

10+ creators

View All Countries

Ready to grow in Indonesia?

Join thousands of brands connecting with Indonesian creators. Start building authentic relationships that drive real results.

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