North America

Find Top Creators in the United States

Access our largest creator network. Partner with verified American influencers across every niche and platform.

5,126+American Creators
3Platforms Available
100%Verified Profiles
Research Snapshot

Directional creator benchmarks in United States

Rate, engagement, and CPM bands by platform to help you budget American creator campaigns.

TikTok
Updated February 2026 · Confidence 76/100
Rate
$202–$1,028
Engagement
2.8%–7.6%
CPM
$14–$39
See TikTok creators
Instagram
Updated February 2026 · Confidence 88/100
Rate
$271–$1,372
Engagement
1.7%–5.4%
CPM
$13–$38
See Instagram creators
YouTube
Updated February 2026 · Confidence 76/100
Rate
$382–$1,663
Engagement
2%–6%
CPM
$16–$45
See YouTube creators

Choose Your Platform

Select a platform to find American creators specialized in that channel

TikTok Creators
Viral short-form video content
  • Reach Gen Z and Millennial audiences
  • Leverage trending sounds and formats
  • High engagement through authentic content
Find TikTok Creators
Instagram Creators
Visual storytelling and lifestyle content
  • Build brand aesthetic and identity
  • Stories, Reels, and Feed content
  • Strong influencer shopping features
Find Instagram Creators
YouTube Creators
In-depth reviews and tutorials
  • Long-form content for consideration phase
  • Evergreen SEO value
  • Detailed product demonstrations
Find YouTube Creators

Market Intelligence: United States

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyTechLifestyle
Languages
EnglishSpanish
Retail
AmazonWalmartTarget
Market entry brief

How to start creator outreach in United States

Use this country hub when you are choosing where to begin. Start broad at the market level, then narrow into platform and category pages once you know which creator format fits the product.

Best use case

Amazon sellers that need American creator proof, local language context, or a first saved list before narrowing by TikTok, Instagram, YouTube, or product niche.

Vetting focus

Check local platform strength, language fit, audience comments, and whether the creator has Amazon-friendly product content that can send shoppers to your listing.

Outreach angle

Lead with the local customer problem and ask creators to show the product in a real United States use case, not a generic global script.

What to check before saving
  • Top platforms: TikTok, Instagram, YouTube
  • Languages: English, Spanish
  • Popular niches: Beauty, Tech, Lifestyle
  • Retail channels: Amazon, Walmart, Target

Why Target United States?

United States offers unique opportunities for brands. Here is why you should be working with local creators.

Largest Network
Access our most extensive creator database with influencers in every category and platform.
Amazon Ready
Creators experienced with Amazon Influencer Program, TikTok Shop, and affiliate marketing.
Nationwide Reach
From coastal trendsetters to heartland authenticity, reach audiences across all 50 states.
AI-POWERED DISCOVERY

See How Perfect Matches Look

From match score to first email—everything you need to close the deal.

Example Matches
Jennifer Maker

Jennifer Maker

@jennifermaker🇺🇸US
crafts & diy
80
Match for crafts & diy Brands
Bio

Hi! My name is Jennifer Maker and I am the lady behind the crafty fun! Each week I share a fun craft tutorial here on YouTube! If you'd like to make a tutorial suggestion for a future episode, post a comment on one of my videos or share your ideas at https://jennifermaker/cricutcrafters Follow along on my DIY and crafty adventures and learn something new at https://jennifermaker.com I appreciate every subscriber -- just click: http://bit.ly/sub2jennifer Get my updates and free project patterns delivered straight to your e-mail inbox in my free newsletter at https://jennifermaker.com (scroll to the bottom) Get ALL of my free patterns at https://jennifermaker.com/library ==================== As an Amazon Associate I earn from qualifying purchases. Videos and descriptions may contain affiliate links.

1.2M
Followers
5.5%
Engagement
0
Avg Views
Focus Areas
crafts & diy
Nick Invests

Nick Invests

@nickinvestsus🇺🇸US
finance
80
Match for finance Brands
Bio

I’m Nick, and I create easy-to-understand animated videos about personal finance, investing, passive income, and managing debt. My goal is to break down complex financial topics using whiteboard animations that make learning both simple and engaging. Whether you're looking to grow your money, escape debt, or start building passive income streams, you’re in the right place. Contact me for any request: [email protected] 🔔 Subscribe for weekly videos designed to inform and entertain — no jargon, just clear insights. 📌 Please note: These videos are for entertainment purposes only and do not constitute financial advice. 📌 Disclaimer: This channel features original fan art and illustrations inspired by adult animation styles. All characters and artwork are original creations and are used for entertainment and illustrative purposes only.

169.0K
Followers
6.5%
Engagement
0
Avg Views
Focus Areas
finance
Therapy in a Nutshell

Therapy in a Nutshell

@therapyinanutshell🇺🇸US
mental health
80
Match for mental health Brands
Bio

I’m Emma McAdam, a Licensed Marriage and Family Therapist, and my mission is to make mental health resources easier to access. I take therapy skills and psychological research and condense them down into bite-sized nuggets of help. As a licensed therapist, one thing I’ve noticed is that most people have no idea of what they can do to improve depression, anxiety, or other mental illness. I’m here to spread the message that while mental illness is real, it’s common, it’s debilitating, it’s also treatable. There are dozens of research-backed approaches to treating depression, anxiety, ptsd, and other mental illness. Change, growth, and healing are possible. Please keep courage! Try one little thing every day to improve your life and health, and things can get so much better! I am not currently taking any new clients, but you can find a therapist with my sponsor: BetterHelp.com/therapyinanutshell

2.5M
Followers
5.5%
Engagement
0
Avg Views
Focus Areas
mental health
+5,120 more quality matches available

Top Platforms in United States

Based on local audience attention and creator supply.

Top Industries in United States

High-intent categories for Amazon sellers in this market.

Frequently Asked Questions

Common questions about creator partnerships in United States.

Why work with United States creators?
United States creators bring authentic local context and cultural nuance to your campaigns. Their audience trust makes brand partnerships feel more relatable and drives stronger engagement.
Which platforms are most popular in United States?
American creators are active across TikTok, Instagram, and YouTube. Spreesy helps you identify the right platform based on your goals and target audience.
How do I reach shoppers in United States?
Localized creator partnerships perform best. We connect you with verified American influencers who already have engaged communities in United States.
How does Spreesy verify American creators?
We verify creator location signals and audience demographics before listing them. This ensures you’re partnering with creators who genuinely reach United States consumers.

Ready to grow in United States?

Join thousands of brands connecting with American creators. Start building authentic relationships that drive real results.