Also known as: BRB, Brand Referral Bonus, Referral Bonus
A program that rewards sellers for driving external traffic to their Amazon listings. When customers arrive via Amazon Attribution links and make purchases, sellers earn an average 10% bonus on those sales—effectively reducing referral fees and incentivizing off-Amazon marketing efforts.
A program that rewards sellers for driving external traffic to their Amazon listings. When customers arrive via Amazon Attribution links and make purchases, sellers earn an average 10% bonus on those sales—effectively reducing referral fees and incentivizing off-Amazon marketing efforts.
Understanding Amazon Brand Referral Bonus is essential for Amazon sellers looking to leverage influencer marketing effectively. This concept plays a crucial role in how brands connect with creators and measure the success of their partnerships.
In the context of Amazon seller marketing, amazon brand referral bonus helps businesses make informed decisions about creator partnerships and campaign strategies.
For Amazon sellers, understanding Amazon Brand Referral Bonus is critical to maximizing your external traffic strategy. Amazon rewards sellers who drive qualified traffic to their listings through the Brand Referral Bonus program, giving you a ~10% rebate on attributed sales.
By leveraging amazon brand referral bonus, you can create more effective creator partnerships that drive measurable results for your Amazon business.
Amazon Brand Referral Bonus operates within Amazon's broader ecosystem designed to help sellers connect with external traffic sources.
Here's how it typically works:
Common questions about amazon brand referral bonus in influencer marketing
Explore concepts related to Amazon Brand Referral Bonus
A free analytics tool that measures how non-Amazon marketing channels (social media, email, display ads) drive traffic and sales to Amazon listings. Sellers receive detailed conversion data and can optimize their external marketing efforts based on actual Amazon purchase behavior.
A performance-based marketing model where creators earn commissions for driving sales through unique tracking links or codes. Unlike flat-fee sponsorships, affiliates are only paid when their promotion results in actual purchases—aligning incentives between brands and creators.
Revenue generated for every dollar spent on advertising or influencer partnerships. A ROAS of 4:1 means $4 in sales for every $1 invested. For Amazon sellers, tracking ROAS through Attribution links reveals which creator partnerships deliver profitable returns versus those that don't justify their cost.
The total cost to acquire one new customer, including all marketing spend, creator fees, and product costs. CAC is critical for Amazon sellers evaluating influencer ROI—campaigns are profitable only when CAC is lower than customer lifetime value or per-order profit margin.
Find the perfect creators for your Amazon products and start running successful influencer campaigns today.