How to Find Influencers on Amazon: 7 Ways (Free and Paid)
There are seven reliable ways to find Amazon influencers: (1) a free Amazon storefront finder, (2) Amazon Creator Connections, (3) #FoundItOnAmazon and Amazon Live, (4) TikTok, Instagram, and YouTube search operators, (5) the video section on competitor listings, (6) influencer discovery platforms, and (7) agencies. Amazon publishes no directory of influencer storefronts, so every answer to how to find influencers on Amazon is a workaround for that gap. The fastest free start is a storefront finder search plus a #FoundItOnAmazon browse; the most scalable is a discovery platform. Each method below includes exact steps and its honest limits.
Search intent
Built for sellers searching how to find influencers on amazon
Amazon sellers looking for a reliable, repeatable way to find influencers who can promote their products.
1. Search a free Amazon storefront finder
The fastest free start is a storefront finder. Spreesy's free Amazon storefront finder indexes 1,200+ verified storefront links, so you can type a creator's name to confirm their storefront or browse by niche to build a first list. Every result links to a live amazon.com/shop page, which matters because storefront links rot as creators leave the Amazon Influencer Program. The honest limit: a finder covers creators with confirmed storefront links, not every creator on every platform, so treat it as your starting shortlist rather than the whole market.
- Name search: confirm whether a specific creator actually has an Amazon storefront before you pitch them.
- Niche browse: pull a first list of creators already shopping-ready in your category.
- Free to use, and every link points at a live storefront rather than a stale directory entry.
2. Run an offer through Amazon Creator Connections
Creator Connections is Amazon's native program for this: you publish a commission offer inside the Amazon Ads console, creators opt in, and Amazon handles link tracking and payouts. As of 2026 the program is free to join but gated: you need an Amazon Ads account, an active Seller Central or Vendor Central account, and Brand Registry, and third-party guides consistently report minimums around a 10% commission and a $5,000 campaign budget. Terms change, so confirm current requirements in your Ads console. The honest limits: creators choose you (you cannot cold-pick from a browsable directory), you get no pre-publication approval of their content, and availability has varied by account location.
- Best for: Brand Registry sellers who want commission-based deals without negotiating one by one.
- You set the offer commission on top of the standard affiliate commission Amazon already pays — model it against contribution margin first.
- It complements, rather than replaces, direct outreach: the creators you most want may never opt in on their own.
3. Find influencers on Amazon itself: #FoundItOnAmazon and Amazon Live
Amazon shut down its TikTok-style Inspire feed in February 2025, but two creator surfaces remain as of 2026. Typing #FoundItOnAmazon into Amazon's search bar surfaces shoppable creator photo and video collections you can filter by category. Amazon Live (amazon.com/live) runs shoppable livestreams, and each stream links back to the host's creator profile. Click any creator's name to reach their public storefront. The honest limits: browsing is slow, there is no contact information on Amazon itself, and visibility skews toward larger, already-established creators.
- Search #FoundItOnAmazon on Amazon, then filter to your product category.
- Scan Amazon Live streams in your category and note recurring hosts.
- Record each creator's storefront handle (amazon.com/shop/handle) — you will need it to find their off-Amazon channels.
4. Use TikTok, Instagram, and YouTube search operators
Most Amazon influencers promote their storefront off Amazon, which makes social platforms and Google searchable maps of who has one. The queries below find creators who publicly link a storefront; from there, mine bios and video descriptions for the amazon.com/shop link and an email address. The honest limits: it is the most time-intensive method, you will hit duplicates, and follower counts alone tell you nothing about whether the audience is in your market.
- Google: site:amazon.com/shop "your niche keyword" — surfaces indexed storefront pages directly.
- Google: (site:linktr.ee OR site:beacons.ai) "amazon storefront" your-niche — finds creators who link a storefront from their bio page.
- TikTok search: "amazon finds [niche]" or "amazon must haves [niche]", then check bios for storefront links.
- YouTube search: "[niche] amazon favorites" or "amazon haul [niche]", then check video descriptions for storefront and email links.
- Instagram: browse #amazonfinds and #founditonamazon plus your niche hashtag, then bio-mine for "Amazon storefront" links.
5. Check "Videos for this product" on competitor listings
Open the top competitor ASINs in your category and scroll to the video section on the product page. Influencer-uploaded shoppable videos typically show the uploader's name, and clicking it leads to their public creator profile and storefront. These creators are the warmest possible list: they already make content about your exact product type, so the pitch writes itself. The honest limits: coverage varies a lot by category, and some videos are uploaded by the brand itself rather than an independent creator, so check the uploader before adding them to your list.
- Pull the top 5-10 ASINs you compete with and check each one's video section.
- Click the uploader name to reach their profile, then note their storefront and social handles.
- Skip videos uploaded by the competing brand — you want independent creators.
6. Compare influencer platforms: Spreesy, Modash, and marketplaces
Paid platforms trade money for time. General-purpose databases like Modash cover creators across every major platform with strong audience filters; as of 2026 its list pricing starts around $299/month, and filtering for Amazon relevance is still your job. Spreesy is built specifically for Amazon sellers: you start from one product URL or ASIN, get creators scored for product fit with the Spreesy Index (a fit score, not a performance guarantee), see who has a verified storefront, and run outreach in the same place. Creator marketplaces, where creators list their own rates, sit in between — convenient, but limited to creators who joined that marketplace. Pick based on volume: a platform earns its fee when you contact creators every month, not for a one-off campaign.
- General database (Modash and similar): widest coverage, strong filters, no Amazon-specific fit signal out of the box.
- Amazon-specific (Spreesy): product-fit scoring from your ASIN, storefront verification, and built-in outreach.
- Marketplaces: fast to transact, but you only see creators who opted into that marketplace.
7. Hire an agency (and when that is worth it)
Agencies run sourcing, negotiation, and campaign management for you. That makes sense when you have budget but no operator time, or when you are scaling past what one person can manage. The honest limits: it is the most expensive option, quality varies widely, and many influencer agencies have little Amazon-specific experience. Before signing, ask for examples of Amazon seller campaigns, how they source creators with active storefronts, and exactly which deliverables and reporting you get for the retainer.
- Ask specifically about Amazon experience: storefronts, attribution, and category familiarity.
- Get the sourcing method in writing — some agencies resell the same platform searches you could run yourself.
- Start with a defined pilot scope before committing to a long retainer.
Simple workflow
Define the product and niche
Pick one ASIN and write down 3-5 category keywords creators would actually use ("cold brew maker", not "beverage appliance"). Every method below starts from these.
Pull free candidates first
Run your niche keywords through the free Amazon storefront finder, browse #FoundItOnAmazon in your category, and check "Videos for this product" on your top competitor listings.
Expand with search operators
Run the Google, TikTok, Instagram, and YouTube queries from method 4 to find creators who publicly link an Amazon storefront, and mine bios for contact details.
Shortlist on evidence
Keep creators with an active storefront, recent content in your category, an audience in your market, and real engagement. Cut everyone else, whatever their follower count. Our guide on how to evaluate Amazon influencers covers each check.
Send a specific first message
Name your product, reference one recent post of theirs, and make a single clear ask. Adapt the outreach email template rather than blasting a generic pitch.
Track and follow up
Log every contact, send one polite follow-up after a few days, and note who replies — your second campaign starts from the creators who engaged.
Before you start contacting creators
- One ASIN chosen and 3-5 niche keywords written down.
- Ran a name or niche search on a free storefront finder.
- Browsed #FoundItOnAmazon and Amazon Live in your category.
- Checked "Videos for this product" on your top 5 competitor listings.
- Ran at least two search operator queries per social platform.
- Shortlist of 20-30 creators with storefront links confirmed live.
- Each shortlisted creator passes the category, audience, and engagement checks.
- First outreach message drafted and personalized per creator.
Which method should you start with?
Common questions
Short answers for sellers deciding how to use this guide.
How do I find influencers on Amazon?
Use a mix of seven methods: a free Amazon storefront finder, Amazon Creator Connections, the #FoundItOnAmazon feed and Amazon Live, social search operators on TikTok, Instagram, and YouTube, the video section on competitor listings, paid discovery platforms, and agencies. Amazon has no public directory of influencer storefronts, so combining a finder search with a #FoundItOnAmazon browse is the fastest free start.
Does Amazon have an influencer program?
Yes. The Amazon Influencer Program gives approved creators a personal storefront at amazon.com/shop/their-handle where they curate products and earn commissions. Sellers cannot browse a public list of these storefronts, which is why finding influencers takes the methods in this guide.
Can I search for influencers directly on Amazon?
Partially. You can type #FoundItOnAmazon into Amazon's search bar to browse creator content, watch Amazon Live streams in your category, and check the video section on product listings. But there is no searchable directory of storefronts and no contact information on Amazon itself, so most sellers pair these surfaces with off-Amazon search or a discovery tool.
What is Amazon Creator Connections?
Creator Connections is an Amazon Ads program where sellers publish a commission offer and creators opt in to promote the products, with Amazon handling tracking and payouts. As of 2026 it is free to join but requires an Amazon Ads account, an active Seller or Vendor Central account, and Brand Registry; third-party guides report minimums around a 10% commission and a $5,000 campaign budget, so confirm current terms in your Ads console.
What happened to Amazon Inspire?
Amazon discontinued Inspire, its TikTok-style in-app shopping feed, in February 2025. Creator content on Amazon now surfaces mainly through #FoundItOnAmazon search results, Amazon Live, and shoppable videos on product detail pages.
How much does it cost to work with Amazon influencers?
It varies widely by creator size and deliverables. Directional planning ranges run from roughly $25-$150 per post for nano creators up to $2,000-$10,000+ for macro creators, and many smaller creators accept product-only seeding or commission deals. See our guide on how much to pay Amazon influencers for margin-based budgeting.
How do I find someone's Amazon storefront?
Type their name into a free Amazon storefront finder, check their social bios and link-in-bio pages for an amazon.com/shop link, or Google their handle plus "amazon storefront". Storefront URLs follow the format amazon.com/shop/their-handle.