• Prioritize categories with the highest gap scores.
• Match the suggested platforms to your campaign goals.
• Combine with pricing benchmarks for budget planning.
Frequently Asked Questions
What is the Creator Opportunity Index?
The Creator Opportunity Index scores Amazon product categories by comparing brand demand for creators against the available supply. Higher gap scores indicate categories where brands are underserved by existing creators, representing the best opportunities.
How is the gap score calculated?
The gap score factors in brand activity, search demand, and the number of active creators in a category. Categories with high brand interest but few active creators receive the highest scores.
Which Amazon categories have the biggest creator gap?
Categories in health supplements, home improvement, and pet products tend to have the largest gaps. Browse the index above to see current scores and identify the best categories for your campaigns.