Benchmark pricing, CPM, and engagement ranges for Instagram creators in the smart home space.
Smart Home benchmarks align outreach budgets with conversion‑focused creators so spend tracks revenue.
Instagram creators in Smart Home typically land in the $175–$892 range per post, which runs about 17% below for Instagram.
Engagement sits about 11% below and CPMs are about 14% below versus platform norms.
Use the benchmarks to set expectations before outreach and tighten your pricing strategy.
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Widget uses live benchmark ranges updated regularly.
Use the ranges to set outreach budgets, compare creator quotes, and forecast campaign CAC. Always validate with your niche and offer.
Rates shift based on creator quality, conversion proof, and seasonal demand. Higher rates usually correlate with stronger conversion performance.
Yes. We refresh benchmarks based on aggregated Spreesy creator data and cross‑check with public trend data.