Instagram Benchmarks

Instagram Fitness Equipment creator benchmarks

Benchmark pricing, CPM, and engagement ranges for Instagram creators in the fitness equipment space.

Updated February 2026Sample size: 98 creatorsConfidence: 82/100
Creator Rate Range
$190–$966
Typical per‑post sponsorship rates.
Engagement Rate
1.3%–4.3%
Median engagement range in this segment.
CPM Range
$10–$28
Estimated cost per 1,000 views.
Sample Size
98
Creators included in the benchmark.
Rate vs platform avg
-10%
Based on midpoint rates for Instagram.
Engagement vs avg
-8%
Relative to typical creator engagement.
CPM vs avg
-7%
CPM relative to platform baseline.

Why this benchmark matters

Fitness Equipment benchmarks align outreach budgets with conversion‑focused creators so spend tracks revenue.

Instagram creators in Fitness Equipment typically land in the $190–$966 range per post, which runs about 10% below for Instagram.

Engagement sits about 8% below and CPMs are about 7% below versus platform norms.

Use the benchmarks to set expectations before outreach and tighten your pricing strategy.

Methodology notes
  • CPM ranges reflect historical conversion quality and campaign velocity.
  • Ranges are directional and intended for planning, not guaranteed pricing.

Key Insights

  • Fitness Equipment audiences convert better when creators show proof points early.
  • Short-form performance improves with a single outcome-driven CTA.
  • Instagram creators in this industry lean on credibility and trust signals.
Seasonality signals
  • Fitness Equipment spikes during Q4 and Prime Day windows; budget for rate lifts.
  • Expect higher CPMs during promotional weeks and seasonal gifting periods.
  • Plan creator outreach 4–6 weeks before peak season for better availability.

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Widget uses live benchmark ranges updated regularly.

Limitations
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.
  • Benchmarks do not account for fixed production costs or product seeding.

Benchmark FAQs

How should I use these benchmark ranges?

Use the ranges to set outreach budgets, compare creator quotes, and forecast campaign CAC. Always validate with your niche and offer.

Why do rates vary so much?

Rates shift based on creator quality, conversion proof, and seasonal demand. Higher rates usually correlate with stronger conversion performance.

Are these benchmarks updated regularly?

Yes. We refresh benchmarks based on aggregated Spreesy creator data and cross‑check with public trend data.

Instagram Fitness Equipment creator benchmarks | Spreesy