Benchmark pricing, CPM, and engagement ranges for Instagram creators in the toys & games space.
Toys & Games benchmarks align outreach budgets with conversion‑focused creators so spend tracks revenue.
Creators in Toys & Games command $198–$1004 on Instagram, about 6% below relative to typical rates.
Engagement trends near the platform baseline, while CPMs sit about 4% below.
Treat these ranges as directional guidance for budgeting, then validate with creator performance.
Add this widget to your resources or newsletters and link back to Spreesy for the latest benchmarks.
<iframe src="https://spreesy.com/tools/widgets/creator-rate-range?platform=instagram" width="420" height="240" style="border:0;border-radius:16px" loading="lazy" title="Spreesy creator rate benchmark"></iframe>
Widget uses live benchmark ranges updated regularly.
Use the ranges to set outreach budgets, compare creator quotes, and forecast campaign CAC. Always validate with your niche and offer.
Rates shift based on creator quality, conversion proof, and seasonal demand. Higher rates usually correlate with stronger conversion performance.
Yes. We refresh benchmarks based on aggregated Spreesy creator data and cross‑check with public trend data.