YouTube + Japan

YouTube Creators in Japan

Partner with Japanese YouTube influencers who understand local trends and drive authentic engagement.

Local Expertise
Creator profiles with local language, culture, and audience context for Japanese markets.
YouTube Specialists
YouTube creator signals that help sellers judge content style, audience fit, and outreach angle.
Vetted Quality
Review engagement authenticity, posting cadence, and content quality before adding creators to a campaign.
Research Snapshot

YouTube creator benchmarks in Japan

Directional rate, engagement, and CPM bands to help you budget Japanese creator outreach.

Updated February 2026Directional planning ranges
Rate range

$486–$1,661

Per post estimate

Engagement band

2.4%–7.3%

Directional range

CPM band

$19–$46

Estimated CPM

Methodology
  • Creator quote ranges are normalized across platforms to estimate typical per-post planning rates.
  • Engagement bands blend platform baselines with category-level planning context.
Limitations
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.
Campaign brief

How to brief YouTube creators in Japan

Use this page when you need YouTube content that feels native to Japan, not a generic global creator list with a country filter bolted on.

Good fit when

YouTube product demos, launch posts, and UGC that needs Japanese language, references, or retail context.

Vetting focus

Check local audience mix, recent YouTube posting cadence, engagement quality, and whether the creator has already made Amazon-friendly product content.

Outreach angle

Lead with the local customer problem, the product proof you want shown, and one clear Amazon listing action you want viewers to take.

What to check before saving
  • Language fit: Japanese, English
  • Top local channels: TikTok, Instagram, YouTube
  • Popular niches: Beauty, Tech, Fashion
  • Retail context: Amazon.co.jp, Rakuten, Yahoo Shopping

Creator Benchmarks for YouTube in Japan

Performance bands based on the creators we've vetted for Japan.

Based on 18 creator profiles in our index.

Creators Available

18

In this page's matching set

Follower Range

4,760-995,000

Typical creator audience size

Engagement Band

4.0%-9.4%

25th-75th percentile

Typical Rate Range

$1,922-$4,804

Estimated from median creator data

Avg views range: 5,933-91,445Effective CPM: 30.00

Top YouTube creators in Japan

A live sample of YouTube creators available for Japanese campaigns.

GoRuru
GoRuru
@goruru
YouTube

ᴋᴏɴ'ɴɪᴄʜɪᴡᴀ~ ⊰᯽⊱┈──╌❊╌──┈⊰᯽⊱ ᴅᴏɴ'ᴛ ғᴏʀɢᴇᴛ ᴛᴏ sᴜʙsᴄʀɪʙᴇ ғᴏʀ ᴍᴏʀᴇ ᴄᴏɴᴛᴇɴᴛ ᴀɴᴅ ᴛᴜʀɴ ᴏɴ ᴛʜᴇ ɴᴏᴛɪғɪᴄᴀᴛɪᴏɴ ʙᴇʟʟ, sᴏ ʏᴏᴜ'ʟʟ ʙᴇ ᴜᴘᴅᴀᴛᴇᴅ ᴡʜᴇɴ ɪ ᴜᴘʟᴏᴀᴅ ᴀ ᴠɪᴅᴇᴏ~ ⊰᯽⊱┈──╌❊╌──┈⊰᯽⊱ ᴛʜᴇ ᴄᴏɴᴛᴇɴᴛs ɪ'ᴍ ɪɴᴛᴏ ʀɪɢʜᴛ ɴᴏᴡ -ᴅᴇᴍᴏɴ sʟᴀʏᴇʀ -ᴛᴇɴsᴜʀᴀ ⊰᯽⊱┈──╌❊╌──┈⊰᯽⊱ ɴᴏᴛᴇ: ɪ ᴡᴏɴ'ᴛ ʜᴇsɪᴛᴀᴛᴇ ᴛᴏ ᴅᴇʟᴇᴛᴇ ᴜʀ ᴄᴏᴍᴍᴇɴᴛ ɪғ ɪ ғɪɴᴅ ɪᴛ ɪɴɴᴀᴘʀᴏʀɪᴀᴛᴇ ʟᴇᴛ's ᴋᴇᴇᴘ ᴏᴜʀ ᴄᴏᴍᴍᴜɴɪᴛʏ ғᴀᴍɪʟʏ ғʀɪᴇɴᴅʟʏ ᴀᴛʟᴇᴀsᴛ, ᴜɴʟᴇss ɪғ ɪ ғɪɴᴅ ɪᴛ ғᴜɴɴʏ ᴀɴᴅ ɪ sᴇʀɪᴏᴜsʟʏ •∆• ⊰᯽⊱┈──╌❊╌──┈⊰᯽⊱ 𝑡ℎ𝑎𝑡'𝑠 𝑎𝑙𝑙 𝑓𝑜𝑟 𝑛𝑜𝑤 𝑓𝑜𝑙𝑘𝑠!

Followers

24,000

Engagement

7.0%

Avg Views

46,467

Anime ReviewsAnime RecommendationsDemon SlayerTenSura
Spreesy quality score: 96
Takuma-久城拓摩
Takuma-久城拓摩
@takuma-
YouTube

日本でのお仕事のご相談 [email protected] 中国のお仕事のご相談 [email protected]

Followers

60,000

Engagement

6.0%

Avg Views

19,826

TechnologyElectronicsGadgetselectronics-gadgets
Spreesy quality score: 92
ハッピー
ハッピー
@ucwa6v-ejnpvsqur2hnepfma
YouTube

チャンネル登録高評価よろしく!! 不定期ながらMAD動画を投稿してます

Followers

4,950

Engagement

6.0%

Avg Views

40,258

AnimeMusic VideosMobile GamingFan Content
Spreesy quality score: 92
ぬきの。
ぬきの。
@uc6gmylutbvsyk9emwpjo04q
YouTube

Twitterアカウント作りました。

Followers

130,000

Engagement

4.0%

Avg Views

96,426

VTuberAnime/MangaGamingFan Content
Spreesy quality score: 92
一月万冊
一月万冊
@uc_q8chojnhnp6ghpkpoosgw
YouTube

一月万冊 清水有高 月1,500〜3,000冊の読書をする読書家 質問受け付けメルアド [email protected] 氏名と所属を記入してメールヨロシク! この動画は アニメゲームマンガ専門求人サイト ラクジョブ アニメゲームマンガ専門営業コンサル ラクビジ を提供しているビ・ハイア株式会社の代表取締役でありコーチや投資家としても活動している清水有高が読書家としての活動を動画にアップしています。 ビ・ハイア株式会社 代表取締役社長 清水有高 アニメゲームマンガ専門求人サイトラクジョブ http://raku-job.jp 一月万冊 1ヶ月で1万冊読めたらいいな! https://www.facebook.com/monthlymansatsu 〒104-0061 東京都中央区銀座5-15-1南海東京ビルSP263 tel&fax : 03-5953-8795 fax 03-5953-8862

Followers

483,000

Engagement

6.0%

Avg Views

86,464

PetsAnimalsPet carepet-products
Spreesy quality score: 87
SCREEG
SCREEG
@screeg
YouTube

Es canal especializado y dedicado principalmente a la animación japonesa. Priorizando el apartado productivo de variadas series, manteniendo la objetividad y la calidad sobre cantidad en todo momento. Un canal en donde todos aportamos al crecimiento cultural entorno al mundo del anime. SCREEG es un canal con bases construidas sobre Dragon Ball y su apartado productivo (animación, dirección, etc.) Teniendo un crecimiento constante en el catalogo de animes y series a las cuales se analiza, para que todos puedan disfrutar y variar el contenido.

Followers

39,100

Engagement

15.0%

Avg Views

8,296

Anime ReviewsAnime Production AnalysisAnime NewsDragon Ball Focus
Spreesy quality score: 86
MMD Kouhai
MMD Kouhai
@mmdkouhai
YouTube

Learning MMD while enjoying it!

Followers

8,900

Engagement

7.0%

Avg Views

2,722

MMDVirtual YoutubersAnime3D Animation
Spreesy quality score: 86
eyes only
eyes only
@eyesonly
YouTube

twitter https://twitter.com/@eyesonly7777 ガンダム関係 https://www.youtube.com/channel/UCZNIuUrVp7RztCSZuSzlB6w

Followers

79,400

Engagement

6.0%

Avg Views

10,174

Anime AnalysisEvangelionAnimationVideo Essays
Spreesy quality score: 85
Crazy Stupid Podcast
Crazy Stupid Podcast
@crazystupidpodcast
YouTube

Followers

16,500

Engagement

12.0%

Avg Views

3,570

Anime PodcastJujutsu Kaisen DiscussionAnime ReviewsPop Culture Commentary
Spreesy quality score: 81
Ricardo Ohara
Ricardo Ohara
@ricardoohara
YouTube

De volta ao jogo.

Followers

439,000

Engagement

23.0%

Avg Views

12,782

LivestreamingGameplayGaming Community
Spreesy quality score: 81
【ゆっくり解説】9割が知らない雑学
【ゆっくり解説】9割が知らない雑学
@9
YouTube

「9割が知らない雑学」という重すぎる名前で、 おおよそ週1でゆっくり解説動画を投稿しています。 「9割雑学」や「9割」と呼ばれると喜びます〜。 素朴な疑問に答えたり、好奇心をくすぐる科学・工学動画を目指しています。 不定期ですが、基本金曜日更新です。 何かございましたら、お手数ですが以下の連絡先までお願いいたします。 [email protected] twitter:https://twitter.com/9wari_zatugaku AquesTalkの商用ライセンス取得済み Amazonアソシエイト・プログラムの参加者 本チャンネルの動画は東方Projectの二次創作です。 動画内で使用している素材は全て著作権フリー、もしくは文化庁の定める引用の範囲内で使用しております。

Followers

496,000

Engagement

4.0%

Avg Views

96,877

TechnologyElectronicsGadgetselectronics-gadgets
Spreesy quality score: 80
Solo da Sorte
Solo da Sorte
@solodasorte
YouTube

Somos brasileiros e vivemos no Japão. Adoramos sair para explorar a natureza com um detector de metal atras de historias perdidas. We are Brazilians who live in Japan, and we love going out in the wild exploring with a metal detector in search of lost history. Sorte / Hobby / Aventura / Natureza / Japão / História / Diversão / Moedas / Relíquias // Sempre tem algo para ser encontrado! Contato: [email protected] Revendedora no Japão: www.adventurex.jp

Followers

406,000

Engagement

18.0%

Avg Views

1,438

TravelOutdoorsCampingoutdoor-travel
Spreesy quality score: 80
Ludi et Historia
Ludi et Historia
@ludiethistoria
YouTube

I love maps. 👑Patreon - https://www.patreon.com/ludiethistoria 👑Channel Membership - https://www.youtube.com/channel/UCc44DwqpTHpQJrCgjWVsjkA/join 🎥Twitch - https://www.twitch.tv/ludiethistoria 🍻Discord - https://discord.gg/xEYEE9MFTn 🐦Twitter - https://twitter.com/EtLudi Instant Gaming - https://www.instant-gaming.com/?igr=ludiethistoria 🎌Subscribe🎌 to my channel and join my discord for direct contact with me! I'm looking forward to always meet new people and make friends!

Followers

251,000

Engagement

7.1%

Avg Views

-

Creator
Spreesy quality score: 77
Ceres Fauna Ch. hololive-EN
Ceres Fauna Ch. hololive-EN
@ceresfauna
YouTube

[January 3, 2025 Graduated.] Gaming idol kirin from hololive English! 🌿 For Inquiries Cover Corp: http://cover-corp.com/ Official Twitter: https://twitter.com/hololive_En

Followers

995,000

Engagement

10.1%

Avg Views

-

Creator
Spreesy quality score: 77
chiimeloちいめろ
chiimeloちいめろ
@chiimelo
YouTube

おはめろ〜❤ ちいは永遠の18ちゃい♡ ちいめろ星のお姫様〜♡ 血液型はハート型♡ ちいめろです!てへめろ …はいっ! YouTuberのちいめろです♡w 琉ちゃろとまひめろをこよなく愛す2児まま☆ マイメロちゃん×ピンク×リボン×薔薇×パンケーキ×整形が大好きっ♡ 現在お顔に投資した額は500万♡ お人形さんになる為にはまだまだいじり足りない〜♡ 人生ノリと勢いで生きてるのでおもしろい事が大好き\(^o^)/ 毒舌はデフォです♡w よろめろ〜♡ 【プレゼント・ファンレターご送付先】 〒153-0061 東京都目黒区中目黒一丁目9番地3号ROJU中目黒 5F ミツバチワークス株式会社 ちいめろ宛 ※プレゼントとして食品や危険物、中古品のお受け取りはできませんのでご了承ください 【PR・案件に関するお問い合わせ】 ミツバチワークス株式会社 https://www.328w.co.jp/contact/01.html [email protected] 【YouTubeに関するお問い合わせ】 株式会社YEEELL https://yeeell.co.jp/fanletter/ [email protected] 【ちいめろSNS情報】 ブログ▶http://www.dclog.jp/chiimelo74/ Twitter▶https://twitter.com/chiimelo74 Instagram▶https://www.instagram.com/chiimelo74/ TikTok▶︎https://www.tiktok.com/@chiimelo74 TikTokLIVE垢▶︎https://www.tiktok.com/@chiimelo74sabu 【まひめろSNS情報】 TikTok▶︎https://www.tiktok.com/@zjnxd chiimelo ちいめろは、Amazon.co.jpを宣伝しリンクすることによってサイトが紹介料を獲得できる手段を提供することを目的に設定されたアフィリエイトプログラムである、Amazonアソシエイト・プログラムの参加者です。

Followers

850,000

Engagement

2.0%

Avg Views

1,019,788

ParentingFamilyBabybaby-parenting
Spreesy quality score: 76
Manga Montage
Manga Montage
@mangamontage
YouTube

🎞️ Manga Montage Every epic moment, every plot twist — all in one place. We blend the best scenes from your favorite manga into sharp, stylized black-and-white recaps that explode with energy and emotion. 💥 Montage-driven storytelling 🔥 Big fights, big feels 🎬 Visual rhythm in every frame Subscribe and watch your favorite moments hit harder than ever. 👊🖤

Followers

4,760

Engagement

3.0%

Avg Views

3,350

Manhwa RecapsAnime RecapsManga MontagesWebtoon Recaps
Spreesy quality score: 76
Two brothers
Two brothers
@twobrothers100
YouTube

Hello , I will post video about living in My country .has beautiful scenery. There are many different kinds of animals Welcome to my channel We have no intention of harming animals and violating the animal rights of animals, we just want to show the life of some animals, some animals are cute and have a lovely meek character, they can be our good friends, some animals are Funny, cute, some of them are very dangerous, they always attack any species that is inferior to them. And some species can't eat anything other than their own meat, it always catches any animal that is inferior to it. We just want to show some action when they encounter enemies with how to catch their prey. If we have inadvertently made a mistake, please forgive us.

Followers

83,500

Engagement

4.1%

Avg Views

-

PetsAnimalsPet carepet-products
Spreesy quality score: 72
すなずりかりん
すなずりかりん
@uc7v8rfqas-8hnhxkugwai4q
YouTube

無所属 お仕事の依頼はこちらから↓ [email protected]

Followers

214,000

Engagement

1.0%

Avg Views

138,366

BeautySkincarePersonal carebeauty-skincare
Spreesy quality score: 68

Market Intelligence: Japan

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyTechFashion
Languages
JapaneseEnglish
Retail
Amazon.co.jpRakutenYahoo Shopping

YouTube Campaign Playbook

What consistently converts for YouTube campaigns in Japan.

Hook viewers with a fast demo or comparison in the opening minute.
Use mid-roll CTAs tied to specific moments in the review.
Show unbox + first impressions to build trust quickly.
Include a short "why I'd buy" summary for late-stage buyers.
Drive to Amazon with on-screen overlays and a fixed description link.
Clip the best moments into Shorts for additional reach.

How Spreesy Vets Creators

We only surface creators who pass engagement and audience-fit checks.

Engagement authenticity: we flag abnormal like/view ratios and bot signals.

Audience fit: location + interest alignment against the target market.

Content quality: consistent posting cadence and conversion-friendly hooks.

PRODUCT-FIT DISCOVERY

See How Perfect Matches Look

From fit reasons to first outreach, keep creator review tied to the Amazon product.

Example Matches
GoRuru

GoRuru

@goruru🇯🇵JP
entertainment
96
Match for Anime Reviews Brands
Bio

ᴋᴏɴ'ɴɪᴄʜɪᴡᴀ~ ⊰᯽⊱┈──╌❊╌──┈⊰᯽⊱ ᴅᴏɴ'ᴛ ғᴏʀɢᴇᴛ ᴛᴏ sᴜʙsᴄʀɪʙᴇ ғᴏʀ ᴍᴏʀᴇ ᴄᴏɴᴛᴇɴᴛ ᴀɴᴅ ᴛᴜʀɴ ᴏɴ ᴛʜᴇ ɴᴏᴛɪғɪᴄᴀᴛɪᴏɴ ʙᴇʟʟ, sᴏ ʏᴏᴜ'ʟʟ ʙᴇ ᴜᴘᴅᴀᴛᴇᴅ ᴡʜᴇɴ ɪ ᴜᴘʟᴏᴀᴅ ᴀ ᴠɪᴅᴇᴏ~ ⊰᯽⊱┈──╌❊╌──┈⊰᯽⊱ ᴛʜᴇ ᴄᴏɴᴛᴇɴᴛs ɪ'ᴍ ɪɴᴛᴏ ʀɪɢʜᴛ ɴᴏᴡ -ᴅᴇᴍᴏɴ sʟᴀʏᴇʀ -ᴛᴇɴsᴜʀᴀ ⊰᯽⊱┈──╌❊╌──┈⊰᯽⊱ ɴᴏᴛᴇ: ɪ ᴡᴏɴ'ᴛ ʜᴇsɪᴛᴀᴛᴇ ᴛᴏ ᴅᴇʟᴇᴛᴇ ᴜʀ ᴄᴏᴍᴍᴇɴᴛ ɪғ ɪ ғɪɴᴅ ɪᴛ ɪɴɴᴀᴘʀᴏʀɪᴀᴛᴇ ʟᴇᴛ's ᴋᴇᴇᴘ ᴏᴜʀ ᴄᴏᴍᴍᴜɴɪᴛʏ ғᴀᴍɪʟʏ ғʀɪᴇɴᴅʟʏ ᴀᴛʟᴇᴀsᴛ, ᴜɴʟᴇss ɪғ ɪ ғɪɴᴅ ɪᴛ ғᴜɴɴʏ ᴀɴᴅ ɪ sᴇʀɪᴏᴜsʟʏ •∆• ⊰᯽⊱┈──╌❊╌──┈⊰᯽⊱ 𝑡ℎ𝑎𝑡'𝑠 𝑎𝑙𝑙 𝑓𝑜𝑟 𝑛𝑜𝑤 𝑓𝑜𝑙𝑘𝑠!

24.0K
Followers
7.0%
Engagement
46.5K
Avg Views
Focus Areas
Anime ReviewsAnime RecommendationsDemon SlayerTenSura
Takuma-久城拓摩

Takuma-久城拓摩

@takuma-🇯🇵JP
technology
92
Match for Technology Brands
Bio

日本でのお仕事のご相談 [email protected] 中国のお仕事のご相談 [email protected]

60.0K
Followers
6.0%
Engagement
19.8K
Avg Views
Focus Areas
TechnologyElectronicsGadgetselectronics-gadgets
ハッピー

ハッピー

@ucwa6v-ejnpvsqur2hnepfma🇯🇵JP
entertainment
92
Match for Anime Brands
Bio

チャンネル登録高評価よろしく!! 不定期ながらMAD動画を投稿してます

5.0K
Followers
6.0%
Engagement
40.3K
Avg Views
Focus Areas
AnimeMusic VideosMobile GamingFan Content
+0 more quality matches available

YouTube Marketing in Japan

Why work with YouTube creators in Japan?
Japanese YouTube creators can understand local trends, culture, and audience preferences. For Amazon sellers, that local context can make product seeding, creator briefs, and audience-fit review more useful. Start with creators who can speak Japanese, English.
How many YouTube creators does Spreesy have in Japan?
Spreesy tracks YouTube creator profiles from Japan across follower tiers. Use the filters and fit notes to find stronger-fit creators for your Amazon product category, campaign goals, and budget. We see strong creator supply in Beauty, Tech, Fashion.
What types of YouTube content fit Japan?
Japanese audiences often need localized content cues. Strong YouTube creator fits in Japan usually depend on local language, product use cases, content format, and buyer context.

Explore Other Platforms in Japan