YouTube + Indonesia

YouTube Creators in Indonesia

Partner with Indonesian YouTube influencers who understand local trends and drive authentic engagement.

Local Expertise
Creator profiles with local language, culture, and audience context for Indonesian markets.
YouTube Specialists
YouTube creator signals that help sellers judge content style, audience fit, and outreach angle.
Vetted Quality
Review engagement authenticity, posting cadence, and content quality before adding creators to a campaign.
Research Snapshot

YouTube creator benchmarks in Indonesia

Directional rate, engagement, and CPM bands to help you budget Indonesian creator outreach.

Updated February 2026Directional planning ranges
Rate range

$416–$1,811

Per post estimate

Engagement band

2.1%–6.4%

Directional range

CPM band

$17–$49

Estimated CPM

Methodology
  • CPM ranges reflect historical pricing and content complexity.
  • Ranges are directional and intended for planning, not fixed quotes.
Limitations
  • Benchmarks do not account for fixed production costs or product seeding.
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
Campaign brief

How to brief YouTube creators in Indonesia

Use this page when you need YouTube content that feels native to Indonesia, not a generic global creator list with a country filter bolted on.

Good fit when

YouTube product demos, launch posts, and UGC that needs Indonesian language, references, or retail context.

Vetting focus

Check local audience mix, recent YouTube posting cadence, engagement quality, and whether the creator has already made Amazon-friendly product content.

Outreach angle

Lead with the local customer problem, the product proof you want shown, and one clear Amazon listing action you want viewers to take.

What to check before saving
  • Language fit: Indonesian, English
  • Top local channels: TikTok, Instagram, YouTube
  • Popular niches: Beauty, Tech, Fashion
  • Retail context: Tokopedia, Shopee, Lazada

Creator Benchmarks for YouTube in Indonesia

Performance bands based on the creators we've vetted for Indonesia.

Based on 18 creator profiles in our index.

Creators Available

18

In this page's matching set

Follower Range

3,370-48,600,000

Typical creator audience size

Engagement Band

0.0%-3.0%

25th-75th percentile

Typical Rate Range

$5,753-$14,382

Estimated from median creator data

Avg views range: 49,197-4,357,067Effective CPM: 11.35

Top YouTube creators in Indonesia

A live sample of YouTube creators available for Indonesian campaigns.

MrSpherical Indonesia
MrSpherical Indonesia
@mrsphericalindonesia
YouTube

MrSpherical Indonesia adalah channel resmi hasil kolaborasi MrSpherical & Inspect History. Kami membuat video animasi countryball menarik, mengenai beragam topik mulai dari sejarah, isu terkini, hingga apapun yang kami mau. Yuk subscribe & klik lonceng bel nya kalo lo pengen belajar sesuatu yang baru! Oh ya, kalo kamu mau mendukung kami berkarya, kamu juga bisa bergabung sebagai anggota membership kami :) Directed by: Fede Berge Created by: Oliver Gilpin, Alvaro Calmet BUSINESS: If you are interested in having your brand reach US audiences with our animation content, get in touch with: - [email protected]

Followers

1,080,000

Engagement

5.0%

Avg Views

26,103

PetsAnimalsPet carepet-products
Spreesy quality score: 81
Rakyat Jelata
Rakyat Jelata
@rakyatjelata
YouTube

Selamat datang di Rakyat Jelata! Di sini, kami membawa Anda ke dalam dunia reaksi, opini, dan kritik tajam terhadap kebijakan pemerintah serta menjadi suara oposisi yang kuat. Kami menggali isu-isu sosial dan politik yang relevan, memberikan sudut pandang yang kritis, dan memperjuangkan transparansi, keadilan, dan kebenaran. Bersama-sama, kita menjelajahi dan mempertanyakan setiap langkah pemerintah, membangun masyarakat yang kritis dan bertanggung jawab. Bergabunglah dengan kami saat kami memperjuangkan perubahan yang positif untuk masa depan yang lebih baik!. Untuk pertanyaan lebih lanjut atau informasi tambahan, silakan hubungi kami melalui email di alamat [email protected]

Followers

456,000

Engagement

5.0%

Avg Views

3,084

PetsAnimalsPet carepet-products
Spreesy quality score: 80
Felicya Angellista Diaries
Felicya Angellista Diaries
@felicyaangellistadiaries
YouTube

Documenting life as a woman, a wife, and a mother. Slower days, deeper love, and everything in between. This space holds the quiet moments, the growth, and the beauty of everyday life. Welcome to a softer season of life. Our life, gently told. A space where family, love, and everyday moments come together in the most meaningful ways. From motherhood to marriage and everything in between — this is my story with my lovely family.

Followers

3,960,000

Engagement

7.0%

Avg Views

1,757

ParentingFamilyBabybaby-parenting
Spreesy quality score: 80
CINOTON
CINOTON
@cinoton
YouTube

PORTAL MENUJU KENANGAN MASALALU. For business IG: @cinotoners Tiktok: @cinotoners Email: [email protected]

Followers

340,000

Engagement

3.0%

Avg Views

113,510

BusinessOfficeProductivityoffice-productivity
Spreesy quality score: 77
Jasmine Exa
Jasmine Exa
@jasmineexa
YouTube

Hi, I'm Jexa. I'm an Indonesian Student. Returnee of KL-YES 19/20 exchange program in USA. Just wanna share information, thoughts, and experiences. I make videos related to education, music, and any random thingy~ Enjoy 💛

Followers

3,370

Engagement

6.0%

Avg Views

-

PetsAnimalsPet carepet-products
Spreesy quality score: 71
Misha's Family & More
Misha's Family & More
@mishasfamilymore
YouTube

Welcome to our family channel! Selamat datang di channel keluarga Misha, Lucas, Daddy dan Mommy! Kita suka bikin video dan vlog lucu, challenge, prank, drama dan parodi. Thanks for visiting. Don't forget to subscribe! Follow Misha on Instagram: misha_toys Business inquiries: [email protected]

Followers

2,160,000

Engagement

3.0%

Avg Views

1,112

FoodCookingRecipesfood-cooking
Spreesy quality score: 64
Ricis Official
Ricis Official
@ricisofficial
YouTube

Ria Ricis Official Account Terima kasih sudah menonton. Semoga video yang diupload bisa menghibur kalian ya. Find me on instagram : - @riaricis1795 - @ricisofficial_mgmt

Followers

48,600,000

Engagement

3.0%

Avg Views

177,561

FitnessWellnessHealthfitness-wellness
Spreesy quality score: 64
Youtuber Cupu
Youtuber Cupu
@youtubercupu
YouTube

Tech Reviewer yang belajar jadi Vlogger juga! Kalau kalian udah di page ini, berarti kalian mulai penasaran sama si Cupu ini. Udah ga usah galau, langsung subscribe dan ditunggu aja video terbaru dari channel ini. Dijamin PUASSS!! kalau ga, gw cuma bisa sedih. huhuhu.. Cuss dan SALAM CUPU!!

Followers

823,000

Engagement

2.9%

Avg Views

-

TechnologyElectronicsGadgetselectronics-gadgets
Spreesy quality score: 63
Borneo Rawa Island
Borneo Rawa Island
@borneorawaisland
YouTube

Channel berbagi tentang kehidupan kearifan lokal masyarakat kalimantan. Dengan cara mencari ikan dengan segala perangkap tradisional adat dayak Lokasi : KALIMANTAN TENGAH, KABUPATEN KATINGAN Email : [email protected]

Followers

363,000

Engagement

0.0%

Avg Views

5,384,968

TravelOutdoorsCampingoutdoor-travel
Spreesy quality score: 60
Rifato
Rifato
@rifato
YouTube

I'am Rifat Sungkar, Professional Rally Driver & Mitsubishi Motors Brand Ambassador Indonesia Contact Mail : [email protected] IG : @behindthespeed

Followers

694,000

Engagement

2.0%

Avg Views

72,290

AutomotiveCarsVehiclesautomotive
Spreesy quality score: 60
The Overpost
The Overpost
@theoverpost
YouTube

Our mission is to elevate Indonesia's financial literacy We will be sharing everything about Indonesian Economy, Business, Personal Finance, and Investment, in an easily digestible & summarized format. The Overpost: Video monologue Leon Hartono Overchat: Video podcast Leon Hartono Instagram: Leonhartono Email: [email protected]

Followers

621,000

Engagement

0.0%

Avg Views

928,340

BusinessOfficeProductivityoffice-productivity
Spreesy quality score: 60
Nasya Kaila Nazifah
Nasya Kaila Nazifah
@nasyakailanazifah
YouTube

Hallo teman-teman :) ,perkenalkan nama aku Nasya Kaila Nazifah,kalian bisa panggil aku NASYA, dichannel youtube ini aku akan berbagi banyak video yang Menarik dan Lucu 😂 Semua Video ini aku persembahkan buat Kalian semua terutama untuk THE NASTAR!!! Kalau kalian suka dengan Channel aku jangan lupa SUBSCRIBE,LIKE,SHARE ya!!! Dan Jangan lupa Follow IG aku yah : @nasyakailanazifah Jika mau Endorse lewat Gmail : [email protected] Ditunggu dan ditonton terus ya Video-video aku!!! Makasih teman-teman 😊

Followers

10,900,000

Engagement

0.0%

Avg Views

5,756,226

PetsAnimalsPet carepet-products
Spreesy quality score: 60
RAJAWALI TELEVISI - LANGIT RTV
RAJAWALI TELEVISI - LANGIT RTV
@rajawalitelevisi-langitrtv
YouTube

RTV adalah stasiun televisi nasional yang mengedepankan unsur edukasi dan hiburan dalam setiap sajian programnya. Selain dapat disaksikan free to air, RTV juga dapat disaksikan melalui tv berlangganan dan live streaming. Saat ini RTV mempunyai jaringan terluas, dengan coverage area mencapai 49 kota di Indonesia. Ayo beralih ke siaran TV Digital di kotamu! - Jabodetabek: 26 UHF - Lamongan, Palembang, Kupang, Mataram, Pati: 29 UHF - Cirebon, Solo: 32 UHF - Medan, Purwokerto: 28 UHF - Makassar, Malang: 34 UHF - Denpasar Semarang: 36 UHF - Banjarmasin: 30 UHF - Batam: 48 UHF - Garut: 43 UHF - Samarinda: 28 UHF - Lampung: 33 UHF - Pekanbaru: 39 UHF - Surabaya, Bandung, Balikpapan, Yogyakarta : 44 UHF - Tegal: 45 UHF Contact Us: CORPORATE COMMUNICATION Email: [email protected] Phone: 021-29306677 (ext: 7787) for business inquiries, please DM our instagram : @langitrtv

Followers

3,280,000

Engagement

0.0%

Avg Views

10,588,538

PetsAnimalsPet carepet-products
Spreesy quality score: 60
Juro DIY
Juro DIY
@jurodiy
YouTube

Assalamualaikum Bismillahirohmanirrahim Hallo friends Juro DIY is a channel made for simple crafts and tutorial how to make flower. That's the purpose of making the Juro DIY channel. Juro DIY also really hopes that the tutorial provided is useful for friends who watch this channel And can feel entertained when filling his spare time, Thank you to friends who have supported the Juro DIY channel and enjoying Juro DIY adalah chanel yang di buat untuk kerajinan tangan dan tutorial prakarya sederhana seperti cara membuat bunga dari pita satin Begitulah kira kira tujuan di buat nya chanel Juro Diy Juro Diy juga sangat berharap tutorial yg di berikan bermanfaat bagi teman teman yg menonton chanel ini Dan bisa merasa terhibur saat mengisi waktu luang nya. Terimakasih untuk sahabat yg telah mensuport chanel Juro DIY dan menonton setiap video nya Semoga chanel ini dapat berkembang jadi lebih baik lagi, Terimakasih ☺🥰

Followers

164,000

Engagement

2.5%

Avg Views

-

HomeKitchenHome decorhome-kitchen
Spreesy quality score: 60
Dandi Malik Abdulloh
Dandi Malik Abdulloh
@dandimalikabdulloh
YouTube

🏆 DMA 🏍 Pilot R6 Automotive Enthusiast New Video Jam 4 Sore https://www.instagram.com/dandimalik/ https://www.instagram.com/speedlimit_dma/ [email protected]

Followers

867,000

Engagement

0.0%

Avg Views

2,059,948

AutomotiveCarsVehiclesautomotive
Spreesy quality score: 60
VS EXPERIMENT
VS EXPERIMENT
@vsexperiment
YouTube

Experiment konyol hingga serius ada di sini. Namanya juga eksperimen ya apa-apa dicoba :D Silly even serious and simple even complex experiments are here! 🙏 THANKS A LOT FOR ALL SUPPORT...!!! Business Email: [email protected] Special Link: http://www.youtube.com/c/VSEXPERIMENT First Video Jan, 2020

Followers

1,100,000

Engagement

0.0%

Avg Views

7,936,357

TechnologyElectronicsGadgetselectronics-gadgets
Spreesy quality score: 60
WARNA WARNI ReaL ID
WARNA WARNI ReaL ID
@warnawarnirealid
YouTube

"KAMI ADALAH JASA DOKUMENTASI FOTO & VIDEO" Silakan Hubungi Kami UNTUK MENANYAKAN INFO SEPUTAR PENGGUNAAN JASA LIPUTAN KAMI "WARNAWARNIPHOTO" (MOHON MAAF JIKA PERTANYAAN DI LUAR KONTEKS TIDAK KAMI RESPON 🙏) Silahkan Hubungi call/wa : 082185449515(sms no respon) KAMI MELAYANI ORDER DALAM & LUAR KOTA PALEMBANG email : [email protected] Instagram : @warnawarniphoto11 www.facebook.com/grups/WARNAWARNIPHOTO Halaman fb : @warnawarniphoto11 Note: Konten yg kami buat bertujuan untuk memberikan hiburan khusus nya untuk Wilayah kota palembang, dsktr pd umumya. Jadi BUKAN TUJUAN INGIN MEMPER JUAL BELIKAN KONTEN TERSEBUT. Silakan di Share ke Media sosial manapun yg di suka,,, Tapi KAMI SANGAT KEBERATAN APABILA VIDEO KAMI DI EDIT ULANG DALAM BENTUK APAPUN ataupun Me'reUpload dengan tujuan KOMERSIL. TERIMAKASIH !!! ttd.ADMIN

Followers

102,000

Engagement

0.0%

Avg Views

515,792

BusinessOfficeProductivityoffice-productivity
Spreesy quality score: 60
AutonetMagz
AutonetMagz
@autonetmagz
YouTube

AutonetMagz is the new wave automotive resource in Indonesia For business inquiries ✉ [email protected] AutonetMagz PT Asia Net Mandiri Head Office Grand Slipi Tower Level 42G – H Jl. S. Parman Kav 22 – 24, Slipi / H6 – Jakarta Barat 11480 ▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀▄▀

Followers

1,460,000

Engagement

0.0%

Avg Views

3,329,165

AutomotiveCarsVehiclesautomotive
Spreesy quality score: 60

Market Intelligence: Indonesia

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyTechFashion
Languages
IndonesianEnglish
Retail
TokopediaShopeeLazada

YouTube Campaign Playbook

What consistently converts for YouTube campaigns in Indonesia.

Hook viewers with a fast demo or comparison in the opening minute.
Use mid-roll CTAs tied to specific moments in the review.
Show unbox + first impressions to build trust quickly.
Include a short "why I'd buy" summary for late-stage buyers.
Drive to Amazon with on-screen overlays and a fixed description link.
Clip the best moments into Shorts for additional reach.

How Spreesy Vets Creators

We only surface creators who pass engagement and audience-fit checks.

Engagement authenticity: we flag abnormal like/view ratios and bot signals.

Audience fit: location + interest alignment against the target market.

Content quality: consistent posting cadence and conversion-friendly hooks.

PRODUCT-FIT DISCOVERY

See How Perfect Matches Look

From fit reasons to first outreach, keep creator review tied to the Amazon product.

Example Matches
MrSpherical Indonesia

MrSpherical Indonesia

@mrsphericalindonesia🇮🇩ID
pets
81
Match for Pets Brands
Bio

MrSpherical Indonesia adalah channel resmi hasil kolaborasi MrSpherical & Inspect History. Kami membuat video animasi countryball menarik, mengenai beragam topik mulai dari sejarah, isu terkini, hingga apapun yang kami mau. Yuk subscribe & klik lonceng bel nya kalo lo pengen belajar sesuatu yang baru! Oh ya, kalo kamu mau mendukung kami berkarya, kamu juga bisa bergabung sebagai anggota membership kami :) Directed by: Fede Berge Created by: Oliver Gilpin, Alvaro Calmet BUSINESS: If you are interested in having your brand reach US audiences with our animation content, get in touch with: - [email protected]

1.1M
Followers
5.0%
Engagement
26.1K
Avg Views
Focus Areas
PetsAnimalsPet carepet-products
Rakyat Jelata

Rakyat Jelata

@rakyatjelata🇮🇩ID
pets
80
Match for Pets Brands
Bio

Selamat datang di Rakyat Jelata! Di sini, kami membawa Anda ke dalam dunia reaksi, opini, dan kritik tajam terhadap kebijakan pemerintah serta menjadi suara oposisi yang kuat. Kami menggali isu-isu sosial dan politik yang relevan, memberikan sudut pandang yang kritis, dan memperjuangkan transparansi, keadilan, dan kebenaran. Bersama-sama, kita menjelajahi dan mempertanyakan setiap langkah pemerintah, membangun masyarakat yang kritis dan bertanggung jawab. Bergabunglah dengan kami saat kami memperjuangkan perubahan yang positif untuk masa depan yang lebih baik!. Untuk pertanyaan lebih lanjut atau informasi tambahan, silakan hubungi kami melalui email di alamat [email protected]

456.0K
Followers
5.0%
Engagement
3.1K
Avg Views
Focus Areas
PetsAnimalsPet carepet-products
Felicya Angellista Diaries

Felicya Angellista Diaries

@felicyaangellistadiaries🇮🇩ID
parenting
80
Match for Parenting Brands
Bio

Documenting life as a woman, a wife, and a mother. Slower days, deeper love, and everything in between. This space holds the quiet moments, the growth, and the beauty of everyday life. Welcome to a softer season of life. Our life, gently told. A space where family, love, and everyday moments come together in the most meaningful ways. From motherhood to marriage and everything in between — this is my story with my lovely family.

4.0M
Followers
7.0%
Engagement
1.8K
Avg Views
Focus Areas
ParentingFamilyBabybaby-parenting
+13 more quality matches available

YouTube Marketing in Indonesia

Why work with YouTube creators in Indonesia?
Indonesian YouTube creators can understand local trends, culture, and audience preferences. For Amazon sellers, that local context can make product seeding, creator briefs, and audience-fit review more useful. Start with creators who can speak Indonesian, English.
How many YouTube creators does Spreesy have in Indonesia?
Spreesy tracks YouTube creator profiles from Indonesia across follower tiers. Use the filters and fit notes to find stronger-fit creators for your Amazon product category, campaign goals, and budget. We see strong creator supply in Beauty, Tech, Fashion.
What types of YouTube content fit Indonesia?
Indonesian audiences often need localized content cues. Strong YouTube creator fits in Indonesia usually depend on local language, product use cases, content format, and buyer context.

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