Instagram + Japan

Instagram Creators in Japan

Partner with Japanese Instagram influencers who understand local trends and drive authentic engagement.

Find Japanese Creators

Local Expertise

Creators who understand Japanese culture, trends, and audience preferences.

Instagram Specialists

Verified Instagram creators who know how to drive engagement and conversions.

Vetted Quality

Every creator is screened for engagement authenticity and content quality.

Research Snapshot

Instagram creator benchmarks in Japan

Directional rate, engagement, and CPM bands to help you budget Japanese creator outreach.

Updated February 2026Confidence: 82/100

Rate range

$248–$1,259

Per post estimate

Engagement band

1.5%–5%

Directional range

CPM band

$12–$35

Estimated CPM

Sample size

109

Creators modeled

Methodology

• Engagement bands blend recent creator performance with public platform benchmarks.
• CPM ranges reflect historical conversion quality and campaign velocity.

Limitations

• Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
• Individual creator rates can exceed ranges when content rights or whitelisting are included.

Creator Benchmarks for Instagram in Japan

Performance bands based on the creators we've vetted for Japan.

Based on 18 vetted creators in our index.

Creators Available

In this page's matching set

Follower Range

39,090-318,440

Typical creator audience size

Engagement Band

9.0%-16.8%

25th-75th percentile

Typical Rate Range

$1,301-$3,253

Estimated from median creator data

Avg views range: 0-0Effective CPM: 20.00

Estimate your budget

Top Instagram creators in Japan

A live sample of Instagram creators available for Japanese campaigns.

NewsPicks Studios

@newspicksstudios

Instagram

@newspicks_official 🦓が立ち上げた〝NewsPicks Studios〟 ▫️映像の力で、経済をもっとおもしろく。 ▫️働き方/キャリア/投資/お金/時事ニュース🎞️ ▼動画のご視聴はこちらから🎥

Followers

109,299

Engagement

6.0%

Avg Views

Business News & AnalysisCareer & WorkplacePersonal Finance & InvestmentReal Estate

Spreesy quality score: 80

Mayur Diwan

@diwanmayur

Instagram

💸 | Finance, Business & Marketing. 📈 | Crafting impactful narratives to elevate your understanding! 🚀 Managed by @onocreators

Followers

154,438

Engagement

17.0%

Avg Views

Marketing StrategiesBusiness InnovationFood BusinessPackaging

Spreesy quality score: 80

TOKYO REAL ESTATE | VINSUKA

@vinsuka.fromtokyo

Instagram

💁🏼‍♂️ YOUR TRUSTED REAL ESTATE AGENT IN TOKYO🗼 👉🏼 Chances are, I’ve helped one of your friends! 👇🏼Need help to RENT/ BUY an apartment?

Followers

111,341

Engagement

16.0%

Avg Views

Apartment ToursTokyo Real EstateJapanese HomesInterior Design

Spreesy quality score: 80

Fang Tokyo（US）

@fang_tokyo_us

Instagram

Operated by RoomPa, Japan's largest real estate SNS For inquiries, please use the Form below!

Followers

155,600

Engagement

50.0%

Avg Views

Apartment ListingsProperty ToursTokyo Real EstateJapanese Housing

Spreesy quality score: 80

ブン

@fmfm00006

Instagram

そっとしておいて欲しいけど本は買って欲しいです。「この二次会をさっさと抜け出して家でパンをこねたい」(KADOKAWA) おすすめの本を聞いてこないでください。テプラを使って文章を書いています。仕事依頼はメールでお願いします。 @bun00666

Followers

159,375

Engagement

18.0%

Avg Views

Book PromotionExhibitionsDIY & Crafts (Text-related)Personal Reflections/Essays

Spreesy quality score: 80

廣告裁判

@judge_ad

Instagram

💡創意的困境，問卷調查中👇

Followers

290,555

Engagement

9.0%

Avg Views

Anime/Manga AnalysisCommercial/Ad ReviewsEmoji/Digital Culture Analysis

Spreesy quality score: 80

ドン・キホーテ公式

@donki_jp

Instagram

驚安の殿堂ドン・キホーテ🐧公式　ドンペン大好き🐧💗 ドンキのInstagram担当が実際にドンキで買った商品をレビュー🥰💭 　 ↓ ドンキでお得にお買い物ができるアプリはこちら♡↓

Followers

241,401

Engagement

11.0%

Avg Views

Product ReviewsShoppingFood & BeverageHome Goods

Spreesy quality score: 80

おかいものスヌーピー / おかいものSNOOPY

@snoopy_official_ec

Instagram

スヌーピー公式オンラインショップ「おかいものSNOOPY」公式アカウントです🛒🛍 Domestic Shipment Only(Japan only)

Followers

107,536

Engagement

9.0%

Avg Views

Stuffed AnimalsHome GoodsCharacter MerchandiseLimited Edition Items

Spreesy quality score: 80

Costco_Japan / コストコジャパン

@costco_japan

Instagram

コストコ公式Instagramアカウントです🇯🇵🧸 アメリカ生まれの会員制倉庫型店🇺🇸 新商品／商品紹介／お得な情報を発信しています🛒 ※投稿には販売終了の商品が含まれている場合があります。 ▼公式ホームページ▼

Followers

318,440

Engagement

7.0%

Avg Views

Warehouse ShoppingProduct ReviewsHoliday ShoppingFood & Beverage

Spreesy quality score: 80

ディズニー★JCBカード

@disneyjcbcard

Instagram

キャンペーン情報やメンバー特典、楽しいコンテンツを発信していきます♪こちらではご質問をお受けすることができませんが、お気軽にコメントしてください✨ 投稿内容は削除させていただく場合がございますので予めご了承下さい。 ▼ディズニー★JCBカードの最新情報はこちら♪

Followers

89,696

Engagement

12.0%

Avg Views

ディズニー関連キャンペーンカード会員特典イベントチケットプレゼント限定ドリンクキャンペーン

Spreesy quality score: 80

grace chin

@itsgracechin

Instagram

Pharma-Scientist living in Japan 👩🏻‍🔬 PhD Graduate 🎓 | IBS Girlie 💩✨ 🧡 KLOOK (12% OFF): itsgracechinklook ✉️ PR/Collab: [email protected]

Followers

237,035

Engagement

10.0%

Avg Views

Kagepro MerchandiseAnime MerchandiseDigital GoodsCharacter-themed Items

Spreesy quality score: 80

DRAGON QUEST

@dragonquest

Instagram

The Erdrick Trilogy draws near! #DragonQuest I & II HD-2D Remake arrives 30th October 2025. #DragonQuest III HD-2D Remake is available now!

Followers

65,422

Engagement

78.0%

Avg Views

Role-Playing GamesHD RemakesGaming NewsFan Art

Spreesy quality score: 79

ハグオーワー・クロス&クロス

@hugowar_vintagechic

Instagram

HUG Ō WäR + Cloth&Cross

Followers

77,832

Engagement

12.0%

Avg Views

Art ExhibitionsCraft StoresHome GoodsJapanese Culture

Spreesy quality score: 79

リラックマストア【公式】

@rilakkuma_store_official

Instagram

リラックマストアの公式Instagramです。店舗によって在庫の変動がございますので、掲載商品のお問い合わせは直接リラックマストア各店舗までお願い致します。 #リラックマストア #rilakkumastore

Followers

74,757

Engagement

26.0%

Avg Views

CollectiblesStationeryMerchandiseGift items

Spreesy quality score: 79

暇人の戯れ（ツッコミ）

@himazin.notawamure

Instagram

（総SNSフォロワー約17万人）ラジオ番組やナレーションのお仕事またPR案件はDMで連絡ください YouTubeやtiktokライブもやってます

Followers

39,090

Engagement

9.0%

Avg Views

Live StreamingNarrationComedyTravel & Lifestyle

Spreesy quality score: 78

くるみ 🉐静岡県民のためのお得速報Σ📢

@kurumi_otoku

Instagram

＼あなたが知りたかったお得情報がここに📒／ ▫️無料・コスパ・裏技・攻略法盛りだくさん💰 ▫️激安直売所・詰め放題・特売日🗓️ ▫️知る人ぞ知る穴場スポット・幻グルメ😳 ▫️静岡全域のお得な情報をお届け🎁 ▫️ストーリーでお得速報📢㊙️ お仕事のご依頼はDMにお願いします📮

Followers

44,915

Engagement

8.0%

Avg Views

Food and Beverage DealsShopping DealsEvent PromotionsLocal Business Promotion

Spreesy quality score: 78

阪神百貨店【公式】

@hanshin_dept

Instagram

阪神梅田本店公式Instagram みんなの毎日が幸せになる百貨店でありたい。大阪・梅田で暮らすご近所さんとして、みなさまの変わらぬご愛顧を大切に、毎日が豊かに幸せになるためのヒントや気づき、楽しさを提案してまいります。 #阪神百貨店 #阪神梅田本店 #毎日が幸せになる百貨店

Followers

52,101

Engagement

9.0%

Avg Views

Department Store EventsFashion and AccessoriesFood and BeverageBeauty and Wellness

Spreesy quality score: 78

仁平古家具店真岡店

@nihei_mooka

Instagram

〒321-4305 栃木県真岡市荒町1095 OPEN:11:00〜18:00 (木曜定休) TEL:0285-81-5208 ※商品等のお問合せは下記URLよりお願い致します。

Followers

44,769

Engagement

9.0%

Avg Views

FurnitureHome GoodsAntiques

Spreesy quality score: 78

See more creators

Market Intelligence: Japan

Key insights for creator partnerships in this market

Top Platforms

TikTokInstagramYouTube

Popular Niches

BeautyTechFashion

Languages

JapaneseEnglish

E-commerce

Amazon.co.jpRakutenYahoo Shopping

Instagram Campaign Playbook

What consistently converts for Instagram campaigns in Japan.

Lead with a high-contrast visual or outcome in the first frame.

Mix Reels for discovery and Stories for conversion-ready CTAs.

Use carousels for step-by-step product education.

Highlight social proof: comments, DMs, or user results.

Anchor the offer with "saveable" tips or routines.

Prompt creators to pin the Amazon link in their bio for 7+ days.

How Spreesy Vets Creators

We only surface creators who pass engagement and audience-fit checks.

Engagement authenticity: we flag abnormal like/view ratios and bot signals.

Audience fit: location + interest alignment against the target market.

Content quality: consistent posting cadence and conversion-friendly hooks.

AI-POWERED DISCOVERY

See How Perfect Matches Look

From match score to first email—everything you need to close the deal.

Matches are personalized to your product—here are examples across different niches:

Example Matches

NewsPicks Studios

@newspicksstudios🇯🇵JP

business

Bio

109.3K

Followers

6.0%

Engagement

Avg Views

Focus Areas

Business News & AnalysisCareer & WorkplacePersonal Finance & InvestmentReal Estate

Get started free

Mayur Diwan

@diwanmayur🇯🇵JP

business

Bio

💸 | Finance, Business & Marketing. 📈 | Crafting impactful narratives to elevate your understanding! 🚀 Managed by @onocreators

154.4K

Followers

17.0%

Engagement

Avg Views

Focus Areas

Marketing StrategiesBusiness InnovationFood BusinessPackaging

Get started free

TOKYO REAL ESTATE | VINSUKA

@vinsuka.fromtokyo🇯🇵JP

business

Bio

💁🏼‍♂️ YOUR TRUSTED REAL ESTATE AGENT IN TOKYO🗼 👉🏼 Chances are, I’ve helped one of your friends! 👇🏼Need help to RENT/ BUY an apartment?

111.3K

Followers

16.0%

Engagement

Avg Views

Focus Areas

Apartment ToursTokyo Real EstateJapanese HomesInterior Design

Get started free

+0 more quality matches available

Instagram Marketing in Japan

Why work with Instagram creators in Japan?

Japanese Instagram creators understand local trends, culture, and audience preferences. They create authentic content that resonates with Japan's market and drives higher engagement. Campaigns perform best when creators can speak Japanese, English.

How many Instagram creators does Spreesy have in Japan?

Our database includes verified Instagram influencers from Japan across all follower tiers. Use our filters to find the perfect match for your campaign goals and budget. We see strong creator supply in Beauty, Tech, Fashion.

What types of Instagram content work best in Japan?

Japanese audiences respond well to localized content. Top-performing Instagram creators in Japan often use local language, trending sounds, and culturally relevant themes.