Asia Pacific

Find Top Creators in Japan

Access Japan's unique creator ecosystem. Partner with Japanese influencers who drive trends across Asia.

18+Japanese Creators
3Platforms Available
100%Verified Profiles
Research Snapshot

Directional creator benchmarks in Japan

Rate, engagement, and CPM bands by platform to help you budget Japanese creator campaigns.

TikTok
Updated February 2026 · Confidence 76/100
Rate
$188–$955
Engagement
2.7%–7.2%
CPM
$13–$37
See TikTok creators
Instagram
Updated February 2026 · Confidence 82/100
Rate
$248–$1,259
Engagement
1.5%–5%
CPM
$12–$35
See Instagram creators
YouTube
Updated February 2026 · Confidence 88/100
Rate
$486–$1,661
Engagement
2.4%–7.3%
CPM
$19–$46
See YouTube creators

Choose Your Platform

Select a platform to find Japanese creators specialized in that channel

TikTok Creators
Viral short-form video content
  • Reach Gen Z and Millennial audiences
  • Leverage trending sounds and formats
  • High engagement through authentic content
Find TikTok Creators
Instagram Creators
Visual storytelling and lifestyle content
  • Build brand aesthetic and identity
  • Stories, Reels, and Feed content
  • Strong influencer shopping features
Find Instagram Creators
YouTube Creators
In-depth reviews and tutorials
  • Long-form content for consideration phase
  • Evergreen SEO value
  • Detailed product demonstrations
Find YouTube Creators

Market Intelligence: Japan

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyTechFashion
Languages
JapaneseEnglish
E-commerce
Amazon.co.jpRakutenYahoo Shopping

Why Target Japan?

Japan offers unique opportunities for brands. Here is why you should be working with local creators.

Social Commerce Leaders
Japan is at the forefront of social commerce with highly engaged creator communities.
TikTok Powerhouse
Access creators on one of TikTok's most active markets with proven conversion rates.
Mobile-First Content
Creators who excel at short-form, mobile-optimized content that drives action.
AI-POWERED DISCOVERY

See How Perfect Matches Look

From match score to first email—everything you need to close the deal.

Matches are personalized to your product—here are examples across different niches:

Example Matches
株式

株式会社アデレックのOLさん

@adelec.ol🇯🇵JP
business
100
Bio

#TT映画祭2021 ファイナリスト🌹 OLの日常🍽を投稿しています◎ 仕事依頼はInstagramのDMまで🙇‍♀️ 会社HP👇🏻

103.9K
Followers
7.1%
Engagement
948.9K
Avg Views
Focus Areas
BusinessOffice LifeLifestyle
Get started free
MO

MINZ OSAKA

@minztiktok_🇯🇵JP
business
100
Bio

PP ENDORSE DM IG 📩

1.6M
Followers
5.3%
Engagement
1.4M
Avg Views
Focus Areas
BusinessMarketing
Get started free
なえ

なえなののマネージャー

@naenanonomanager1221🇯🇵JP
business
100
Bio

なえなののマネージャーアカウントです📸 主にお仕事の現場の時に更新します。

144.5K
Followers
8.5%
Engagement
537.1K
Avg Views
Focus Areas
BusinessManagement
Get started free
+12 more quality matches available

Top Platforms in Japan

Based on local audience attention and creator supply.

TikTokInstagramYouTube

Top Industries in Japan

High-intent categories for Amazon sellers in this market.

Beauty & CosmeticsConsumer ElectronicsFashion & ApparelSkincareSupplements & NutritionHome Decor

Frequently Asked Questions

Common questions about creator partnerships in Japan.

Why work with Japan creators?
Japan creators bring authentic local context and cultural nuance to your campaigns. Their audience trust makes brand partnerships feel more relatable and drives stronger engagement.
Which platforms are most popular in Japan?
Japanese creators are active across TikTok, Instagram, and YouTube. Spreesy helps you identify the right platform based on your goals and target audience.
How do I reach shoppers in Japan?
Localized creator partnerships perform best. We connect you with verified Japanese influencers who already have engaged communities in Japan.
How does Spreesy verify Japanese creators?
We verify creator location signals and audience demographics before listing them. This ensures you’re partnering with creators who genuinely reach Japan consumers.

Explore Other Countries

Discover creators in other markets for your global campaigns

Australia

25+ creators

South Korea

15+ creators

India

23+ creators

Indonesia

31+ creators

Thailand

12+ creators

Vietnam

10+ creators

View All Countries

Ready to grow in Japan?

Join thousands of brands connecting with Japanese creators. Start building authentic relationships that drive real results.

Get Started Free Learn How It Works