Opportunity Index

Diapers Creator Opportunity

Supply vs. demand insights for diapers campaigns on Amazon, with recommended platforms for creator outreach.

Browse Diapers creatorsEstimate creator rates
Confidence: 80/100Updated: 2026-01-15
Demand Score
76
Relative demand intensity for this category.
Supply Score
50
Estimated creator availability.
Gap Score
76
Higher scores indicate more whitespace.
Demand vs parent avg
+1%
Relative to Baby & Kids demand baseline.
Supply vs parent avg
-2%
Relative to Baby & Kids creator supply.
Gap vs parent avg
+4%
Relative to parent‑category gap score.

Why this opportunity matters

Diapers has a strong demand‑to‑supply gap, making it a high‑leverage category for creator‑led external traffic.

Diapers demand is near the parent average the parent‑category baseline, while supply is near the parent average.

Gap intensity is about 4% above, which typically rewards fast outreach and clear briefs.

Treat the opportunity window as time‑sensitive and test quickly.

Methodology notes
  • • Demand scores combine category interest signals with macro retail trends.
  • • Supply scores reflect available creator inventory in Spreesy.
Creator pool snapshot
155+ creators · 4.5% avg engagement
TikTok
YouTube

Demand signals

  • • Diapers search intent peaks when shoppers compare alternatives and bundles.
  • • Baby & Kids buyers respond to quick proof content and social validation.
  • • Creator-led demos drive higher click-through for diapers listings.
Seasonality notes
  • • Diapers spikes during promotional windows (Prime Day, Q4 gifting).
  • • Plan creator sourcing 4–6 weeks before peak season.
  • • Expect CPM pressure during high-demand weeks.
Download Diapers brief templateCompare pricing benchmarks

Recommended tactics

  • • Lead with a 3–5 second payoff demo for diapers.
  • • Use a single, trackable CTA for external traffic attribution.
  • • Repurpose top creator posts into Amazon-friendly assets.
Limitations
  • • Opportunity scores do not account for your unique product differentiation.
  • • Creator availability can tighten quickly during major promotion windows.

Data sources

Opportunity scores combine Spreesy creator availability with public demand and retail trend datasets.

Related pricing benchmarks

TikTok Diapers creator pricing benchmarksYouTube Diapers creator pricing benchmarks

Comparable opportunity categories

Kids Bikes
Similar gap score within the parent category.
Birthday Party Supplies
Similar gap score within the parent category.
Baby Monitors
Lower gap score indicates more creator supply.

Opportunity FAQs

Why does Diapers show a gap score of 76?

Demand is stronger than supply for diapers, creating more whitespace for creator-led acquisition in baby & kids.

Which channels tend to convert for Diapers?

Prioritize TikTok and YouTube, where creators consistently generate higher engagement for diapers campaigns.

How can I validate Diapers demand quickly?

Lead with safety-first demos with parent POVs and track clicks per creator to confirm early lift.

Diapers Opportunity Index (2026) | Spreesy