Opportunity Index

Birthday Party Supplies Creator Opportunity

Supply vs. demand insights for birthday party supplies campaigns on Amazon, with recommended platforms for creator outreach.

Browse Birthday Party Supplies creatorsEstimate creator rates
Confidence: 80/100Updated: 2026-01-15
Demand Score
78
Relative demand intensity for this category.
Supply Score
55
Estimated creator availability.
Gap Score
73
Higher scores indicate more whitespace.
Demand vs parent avg
+3%
Relative to Baby & Kids demand baseline.
Supply vs parent avg
+8%
Relative to Baby & Kids creator supply.
Gap vs parent avg
+0%
Relative to parent‑category gap score.

Why this opportunity matters

Birthday Party Supplies has a strong demand‑to‑supply gap, making it a high‑leverage category for creator‑led external traffic.

Birthday Party Supplies shows demand near the parent average the parent category with supply about 8% above.

The resulting gap is near the parent average, signaling a strong opportunity to secure high‑intent creators.

Focus on creators with proof of conversion and lock in pricing early.

Methodology notes
  • • Gap scores highlight categories where demand rises faster than supply.
  • • Demand scores combine category interest signals with macro retail trends.
Creator pool snapshot
170+ creators · 5.8% avg engagement
YouTube
Instagram

Demand signals

  • • Birthday Party Supplies search intent peaks when shoppers compare alternatives and bundles.
  • • Baby & Kids buyers respond to quick proof content and social validation.
  • • Creator-led demos drive higher click-through for birthday party supplies listings.
Seasonality notes
  • • Birthday Party Supplies spikes during promotional windows (Prime Day, Q4 gifting).
  • • Plan creator sourcing 4–6 weeks before peak season.
  • • Expect CPM pressure during high-demand weeks.
Download Birthday Party Supplies brief templateCompare pricing benchmarks

Recommended tactics

  • • Lead with a 3–5 second payoff demo for birthday party supplies.
  • • Use a single, trackable CTA for external traffic attribution.
  • • Repurpose top creator posts into Amazon-friendly assets.
Limitations
  • • Creator availability can tighten quickly during major promotion windows.
  • • Regional demand shifts can change performance during seasonal spikes.

Data sources

Opportunity scores combine Spreesy creator availability with public demand and retail trend datasets.

Related pricing benchmarks

Instagram Birthday Party Supplies creator pricing benchmarksYouTube Birthday Party Supplies creator pricing benchmarks

Comparable opportunity categories

Kids Bikes
Similar gap score within the parent category.
Diapers
Similar gap score within the parent category.
Baby Monitors
Similar gap score within the parent category.

Opportunity FAQs

How should I read the 73 gap score for Birthday Party Supplies?

Birthday Party Supplies demand outpaces creator supply by about 23 points, so brands can win share in baby & kids with fewer competing briefs.

Where should I source creators for Birthday Party Supplies?

YouTube and Instagram perform well for birthday party supplies because they reward fast proof and product demonstrations.

What is a fast validation test for Birthday Party Supplies?

Test a short creator sprint that highlights real-life durability and cleanup tests and compare tracked clicks to baseline.

Birthday Party Supplies Opportunity Index (2026) | Spreesy