Supply vs. demand insights for eyelash serums campaigns on Amazon, with recommended platforms for creator outreach.
Eyelash Serums has a strong demand‑to‑supply gap, making it a high‑leverage category for creator‑led external traffic.
Eyelash Serums demand is about 4% above the parent‑category baseline, while supply is about 67% below.
Gap intensity is about 36% above, which typically rewards fast outreach and clear briefs.
Treat the opportunity window as time‑sensitive and test quickly.
Demand is stronger than supply for eyelash serums, creating more whitespace for creator-led acquisition in beauty & personal care.
Prioritize TikTok and YouTube, where creators consistently generate higher engagement for eyelash serums campaigns.
Lead with before/after routines and texture demos and track clicks per creator to confirm early lift.