Supply vs. demand insights for eyelash serums campaigns on Amazon, with recommended platforms for creator outreach.
Eyelash Serums has a strong demand‑to‑supply gap, making it a high‑leverage category for creator‑led external traffic.
Eyelash Serums demand is about 4% above the parent‑category baseline, while supply is about 67% below.
Gap intensity is about 36% above, which typically rewards fast outreach and clear briefs.
Treat the opportunity window as time‑sensitive and test quickly.
Opportunity scores combine Spreesy creator availability with public demand and retail trend datasets.
Demand is stronger than supply for eyelash serums, creating more whitespace for creator-led acquisition in beauty & personal care.
Prioritize TikTok and YouTube, where creators consistently generate higher engagement for eyelash serums campaigns.
Lead with before/after routines and texture demos and track clicks per creator to confirm early lift.