Supply vs. demand insights for kids tablets campaigns on Amazon, with recommended platforms for creator outreach.
Kids Tablets has a strong demand‑to‑supply gap, making it a high‑leverage category for creator‑led external traffic.
Kids Tablets shows demand near the parent average the parent category with supply about 29% above.
The resulting gap is about 20% below, signaling a strong opportunity to secure high‑intent creators.
Focus on creators with proof of conversion and lock in pricing early.
Kids Tablets demand outpaces creator supply by about 9 points, so brands can win share in baby & kids with fewer competing briefs.
YouTube and Instagram perform well for kids tablets because they reward fast proof and product demonstrations.
Test a short creator sprint that highlights real-life durability and cleanup tests and compare tracked clicks to baseline.