Opportunity Index

Activewear Creator Opportunity

Supply vs. demand insights for activewear campaigns on Amazon, with recommended platforms for creator outreach.

Browse Activewear creatorsEstimate creator rates
Confidence: 86/100Updated: 2026-01-15
Demand Score
73
Relative demand intensity for this category.
Supply Score
25
Estimated creator availability.
Gap Score
98
Higher scores indicate more whitespace.
Demand vs parent avg
+3%
Relative to Fashion demand baseline.
Supply vs parent avg
-64%
Relative to Fashion creator supply.
Gap vs parent avg
+94%
Relative to parent‑category gap score.

Why this opportunity matters

Activewear has a strong demand‑to‑supply gap, making it a high‑leverage category for creator‑led external traffic.

Activewear demand is near the parent average the parent‑category baseline, while supply is about 64% below.

Gap intensity is about 94% above, which typically rewards fast outreach and clear briefs.

Treat the opportunity window as time‑sensitive and test quickly.

Methodology notes
  • • Demand scores combine category interest signals with macro retail trends.
  • • Supply scores reflect available creator inventory in Spreesy.
Creator pool snapshot
76+ creators · 4.5% avg engagement
TikTok
YouTube

Demand signals

  • • Activewear search intent peaks when shoppers compare alternatives and bundles.
  • • Fashion buyers respond to quick proof content and social validation.
  • • Creator-led demos drive higher click-through for activewear listings.
Seasonality notes
  • • Activewear spikes during promotional windows (Prime Day, Q4 gifting).
  • • Plan creator sourcing 4–6 weeks before peak season.
  • • Expect CPM pressure during high-demand weeks.
Download Activewear brief templateCompare pricing benchmarks

Recommended tactics

  • • Lead with a 3–5 second payoff demo for activewear.
  • • Use a single, trackable CTA for external traffic attribution.
  • • Repurpose top creator posts into Amazon-friendly assets.
Limitations
  • • Opportunity scores do not account for your unique product differentiation.
  • • Creator availability can tighten quickly during major promotion windows.

Data sources

Opportunity scores combine Spreesy creator availability with public demand and retail trend datasets.

Related pricing benchmarks

TikTok Activewear creator pricing benchmarksYouTube Activewear creator pricing benchmarks

Comparable opportunity categories

Sneakers
Similar gap score within the parent category.
Wallets
Lower gap score indicates more creator supply.
Watches
Lower gap score indicates more creator supply.

Opportunity FAQs

Why does Activewear show a gap score of 98?

Demand is stronger than supply for activewear, creating more whitespace for creator-led acquisition in fashion.

Which channels tend to convert for Activewear?

Prioritize TikTok and YouTube, where creators consistently generate higher engagement for activewear campaigns.

How can I validate Activewear demand quickly?

Lead with fit checks and styling switches and track clicks per creator to confirm early lift.

Activewear Opportunity Index (2026) | Spreesy