Opportunity Index

Protein Powder Creator Opportunity

Supply vs. demand insights for protein powder campaigns on Amazon, with recommended platforms for creator outreach.

Browse Protein Powder creatorsEstimate creator rates
Confidence: 74/100Updated: 2026-01-15
Demand Score
75
Relative demand intensity for this category.
Supply Score
97
Estimated creator availability.
Gap Score
28
Higher scores indicate more whitespace.
Demand vs parent avg
+5%
Relative to Fitness demand baseline.
Supply vs parent avg
+71%
Relative to Fitness creator supply.
Gap vs parent avg
-57%
Relative to parent‑category gap score.

Why this opportunity matters

Protein Powder has a strong demand‑to‑supply gap, making it a high‑leverage category for creator‑led external traffic.

Protein Powder demand is about 5% above the parent‑category baseline, while supply is about 71% above.

Gap intensity is about 57% below, which typically rewards fast outreach and clear briefs.

Treat the opportunity window as time‑sensitive and test quickly.

Methodology notes
  • • Demand scores combine category interest signals with macro retail trends.
  • • Supply scores reflect available creator inventory in Spreesy.
Creator pool snapshot
298+ creators · 5.8% avg engagement
TikTok
YouTube

Demand signals

  • • Protein Powder search intent peaks when shoppers compare alternatives and bundles.
  • • Fitness buyers respond to quick proof content and social validation.
  • • Creator-led demos drive higher click-through for protein powder listings.
Seasonality notes
  • • Protein Powder spikes during promotional windows (Prime Day, Q4 gifting).
  • • Plan creator sourcing 4–6 weeks before peak season.
  • • Expect CPM pressure during high-demand weeks.
Download Protein Powder brief templateCompare pricing benchmarks

Recommended tactics

  • • Lead with a 3–5 second payoff demo for protein powder.
  • • Use a single, trackable CTA for external traffic attribution.
  • • Repurpose top creator posts into Amazon-friendly assets.
Limitations
  • • Opportunity scores do not account for your unique product differentiation.
  • • Creator availability can tighten quickly during major promotion windows.

Data sources

Opportunity scores combine Spreesy creator availability with public demand and retail trend datasets.

Related pricing benchmarks

TikTok Protein Powder creator pricing benchmarksYouTube Protein Powder creator pricing benchmarks

Comparable opportunity categories

Resistance Bands
Similar gap score within the parent category.
Foam Rollers
Higher gap score suggests even more whitespace.
Pre-Workout
Higher gap score suggests even more whitespace.

Opportunity FAQs

Why does Protein Powder show a gap score of 28?

Demand is stronger than supply for protein powder, creating more whitespace for creator-led acquisition in fitness.

Which channels tend to convert for Protein Powder?

Prioritize TikTok and YouTube, where creators consistently generate higher engagement for protein powder campaigns.

How can I validate Protein Powder demand quickly?

Lead with progress snapshots and habit-building tips and track clicks per creator to confirm early lift.

Protein Powder Opportunity Index (2026) | Spreesy