Instagram + Thailand

Instagram Creators in Thailand

Partner with Thai Instagram influencers who understand local trends and drive authentic engagement.

Local Expertise
Creators who understand Thai culture, trends, and audience preferences.
Instagram Specialists
Verified Instagram creators who know how to drive engagement and conversions.
Vetted Quality
Every creator is screened for engagement authenticity and content quality.
Research Snapshot

Instagram creator benchmarks in Thailand

Directional rate, engagement, and CPM bands to help you budget Thai creator outreach.

Updated February 2026Confidence: 82/100
Rate range

$258–$1,031

Per post estimate

Engagement band

1.2%–3.9%

Directional range

CPM band

$9–$25

Estimated CPM

Sample size

109

Creators modeled

Methodology
  • β€’ CPM ranges reflect historical conversion quality and campaign velocity.
  • β€’ Ranges are directional and intended for planning, not guaranteed pricing.
Limitations
  • β€’ Benchmarks do not account for fixed production costs or product seeding.
  • β€’ Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.

Creator Benchmarks for Instagram in Thailand

Performance bands based on the creators we've vetted for Thailand.

Based on 18 vetted creators in our index.

Creators Available

18

In this page's matching set

Follower Range

1,101-4,100,966

Typical creator audience size

Engagement Band

9.0%-29.0%

25th-75th percentile

Typical Rate Range

$2,166-$5,415

Estimated from median creator data

Avg views range: 0-7,837Effective CPM: 20.00

Top Instagram creators in Thailand

A live sample of Instagram creators available for Thai campaigns.

NADIA
NADIA
@nadia.gueli
Instagram

🫧 Die Bachelors 2024 | BIP 2025 ☁️ Between healing & becoming 🍸 Reality check: HΓΆhen, Tiefen & Jobsuche βœ‰οΈ [email protected]

Followers

12,279

Engagement

9.0%

Avg Views

522,422

Reality TVTravelFashionSelf-Improvement
Spreesy quality score: 95
Millero
Millero
@millero_music
Instagram

MGMT: [email protected]

Followers

9,834

Engagement

29.0%

Avg Views

9,873

Electronic MusicDance MusicMusic Production
Spreesy quality score: 94
canplu
canplu
@canplu
Instagram

all new we are odd dm / mail β†’ [email protected]

Followers

1,101

Engagement

18.0%

Avg Views

2,373

community
Spreesy quality score: 88
Abigail Vick
Abigail Vick
@abigail.vick
Instagram

β€ͺβ€ͺβ€οΈŽβ€¬ content creator β€ͺβ€ͺβ€οΈŽβ€¬ fashion & lifestyle β€ͺβ€ͺ[email protected]

Followers

45,829

Engagement

23.0%

Avg Views

9,756

FashionTravelRelationshipBeauty
Spreesy quality score: 86
Juli Baker
Juli Baker
@julibakerandsummer
Instagram

πŸ‰ @julibakerandsummerstore line:phaanchd Email:[email protected]

Followers

47,119

Engagement

44.0%

Avg Views

9,004

Home FragranceBook PromotionPhotographyEvent Promotion
Spreesy quality score: 86
John Torode
John Torode
@johntorodecooks
Instagram

Aussie Chef. Eating. Cooking. Travelling New Substack every month ✍🏼 New YouTube videos every week 🍴 Management [email protected]

Followers

223,046

Engagement

7.0%

Avg Views

18,968

RecipesTravel CookingRestaurant & Chef LifeFood Reviews
Spreesy quality score: 83
ROSE ❀️‍πŸ”₯ | Humanity in Travel
ROSE ❀️‍πŸ”₯ | Humanity in Travel
@humanityintravel
Instagram

πŸ† 365 STRANGERS IN 365 DAYS ❀️‍πŸ”₯ Let’s seek humanity in a disconnected world! πŸ’Œ [email protected] 🌎 Wanna collab or be a stranger? Click below!

Followers

30,003

Engagement

6.0%

Avg Views

2,946

Personal InterviewsRelationship AdviceInspirational StoriesHumanity & Kindness
Spreesy quality score: 81
Alea Simone | Luxe Travel on a Budget ✈️
Alea Simone | Luxe Travel on a Budget ✈️
@thetraveltaurus
Instagram

🌎 Affordable Luxury Travel πŸ’Ž Hidden Gems, Luxe Deals & Group Trips πŸ“Bangkok πŸ“§ Brand Partnerships: [email protected]

Followers

267,205

Engagement

11.0%

Avg Views

4,334

Luxury TravelBudget TravelGroup TripsThailand Travel
Spreesy quality score: 81
Phannapast Taychamaythakool
Phannapast Taychamaythakool
@phannapast
Instagram

Contact : [email protected] http://www.phannapastuniverse.com/

Followers

43,257

Engagement

25.0%

Avg Views

3,471

EmbroideryDollmakingDoll PhotographyIllustration
Spreesy quality score: 81
Farang Homes
@faranghomes
Instagram

Thailand’s no.1 Property Show πŸ‡ΉπŸ‡­πŸ‘ 14M Views on YouTube πŸš€ Feature your property: [email protected] How to Buy Property in Thailand Guide πŸ“–β¬‡οΈ

Followers

257,319

Engagement

6.0%

Avg Views

-

Property ShowcasesVilla ToursCondo/Apartment ToursExpat Living
Spreesy quality score: 80
w
@warwanarat
Instagram

β€’lα΄—lβ€’ @olulo.objects ar25 kku contact 0822965241

Followers

4,100,966

Engagement

49.0%

Avg Views

-

Luxury CondosReal Estate ListingsAffordable Housing
Spreesy quality score: 80
ΰΉ€ΰΈ›ΰΉ‡ΰΈ”ΰΉ‚ΰΈ‡ΰΉˆ
@silly_duck_page
Instagram

ΰΈ£ΰΈ±ΰΈšΰΉ‚ΰΈ›ΰΈ£ΰΉ‚ΰΈ‘ΰΈ—ΰΈͺΰΈ΄ΰΈ™ΰΈ„ΰΉ‰ΰΈ² ΰΉ‚ΰΈ›ΰΈ£ΰΉ‚ΰΈ‘ΰΈ—ΰΉ€ΰΈžΰΈ₯ΰΈ‡ (ΰΉ„ΰΈ‘ΰΉˆΰΈ£ΰΈ±ΰΈšΰΈ‡ΰΈ²ΰΈ™ΰΈ­ΰΈ­ΰΈ™ΰΉ„ΰΈ₯ΰΈ™ΰΉŒ) πŸ‘‡πŸ‘‡

Followers

198,704

Engagement

5.0%

Avg Views

-

Product PromotionMusic Promotion
Spreesy quality score: 80
ΰΈ­ΰΈ±ΰΈ™ΰΈ™ΰΈ²
@_annx22_
Instagram

β € β € β € β € β € β€™ΰΉ€ΰΈœΰΈ·ΰΉˆΰΈ­1% ΰΉ€ΰΈ£ΰΈ²ΰΈˆΰΈ°ΰΈ£ΰΈΉΰΉ‰ΰΈͺยกคΰΈ₯้าฒๆกัน β€˜ β € β € β € β € ΰΈ£ΰΈ΅ΰΈ§ΰΈ΄ΰΈ§ ΰΉ‚ΰΈ›ΰΈ£ΰΉ‚ΰΈ‘ΰΈ— ΰΉ‚ΰΈ›ΰΈ£ΰΈ”ΰΈ•ΰΈ΄ΰΈ”ΰΈ•ΰΉˆΰΈ­ΰΉƒΰΈ™ dmΰΉ€ΰΈ—ΰΉˆΰΈ²ΰΈ™ΰΈ±ΰΉ‰ΰΈ™! πŸ“§

Followers

270,542

Engagement

9.0%

Avg Views

-

EventsTravelTechnologyLifestyle
Spreesy quality score: 80
Grab Thailand
@grabth
Instagram

Grab ΰΈ‹ΰΈΉΰΉ€ΰΈ›ΰΈ­ΰΈ£ΰΉŒΰΉΰΈ­ΰΈ›ΰΉΰΈ™ΰΈ§ΰΈ«ΰΈ™ΰΉ‰ΰΈ²ΰΈ‚ΰΈ­ΰΈ‡ΰΉ€ΰΈ­ΰΉ€ΰΈŠΰΈ΅ΰΈ’ΰΈ•ΰΈ°ΰΈ§ΰΈ±ΰΈ™ΰΈ­ΰΈ­ΰΈΰΉ€ΰΈ‰ΰΈ΅ΰΈ’ΰΈ‡ΰΉƒΰΈ•ΰΉ‰ ΰΈ‘ΰΈ²ΰΈžΰΈ£ΰΉ‰ΰΈ­ΰΈ‘ΰΈšΰΈ£ΰΈ΄ΰΈΰΈ²ΰΈ£ΰΈ‘ΰΈ²ΰΈΰΈ‘ΰΈ²ΰΈ’ πŸ”πŸ“¦πŸ’°πŸŽπŸš™πŸ›΅ ΰΉ€ΰΈžΰΈ·ΰΉˆΰΈ­ΰΈͺΰΈ΄ΰΉˆΰΈ‡ΰΈ”ΰΈ΅ΰΉ† แก่ΰΈͺังคฑแΰΈ₯ะทุกคน

Followers

85,078

Engagement

29.0%

Avg Views

-

Food Discounts and PromotionsRestaurant PartnershipsDelivery DealsLocal Cuisine
Spreesy quality score: 80
Imagination English Lab
@imagination.english.lab
Instagram

An English Learner | Keep learning! Mistakes are proof that you are trying.

Followers

274,047

Engagement

29.0%

Avg Views

-

Line StickersDigital DownloadsMobile Applications
Spreesy quality score: 80
ΰΈ™ΰΈ΅ΰΉˆΰΈšΰΉ‰ΰΈ²ΰΈ™ΰΈ«ΰΈ£ΰΈ·ΰΈ­ΰΈ„ΰΈ²ΰΉ€ΰΈŸΰΉˆ
@destiny.reviwer
Instagram

ΰΉ€ΰΈ”ΰΈ΄ΰΈ™ΰΈ—ΰΈ²ΰΈ‡ΰΈͺΰΈ²ΰΈ’ΰΈŠΰΈ­ΰΈ›ΰΈ›ΰΈ΄ΰΉ‰ΰΈ‡ แΰΈ₯ΰΈ° ΰΈΰΈ²ΰΈ£ΰΉƒΰΈŠΰΉ‰ΰΉ€ΰΈ‡ΰΈ΄ΰΈ™πŸ€£ . ΰΉ€ΰΈ›ΰΈ΄ΰΈ”ΰΈ§ΰΈ²ΰΈ› Item ΰΈ—ΰΈ΅ΰΉˆΰΈ£ΰΈ΅ΰΈ§ΰΈ΄ΰΈ§ กดΰΈ₯ΰΈ΄ΰΈ‡ΰΈ„ΰΉŒΰΈ”ΰΉ‰ΰΈ²ΰΈ™ΰΈ₯ΰΉˆΰΈ²ΰΈ‡ΰΉ€ΰΈ₯ΰΈ’πŸ‘‡πŸ»

Followers

184,117

Engagement

14.0%

Avg Views

-

BeautyFoodTravelPhotography
Spreesy quality score: 80
Pentor POLARIX
Pentor POLARIX
@pentor.jrp
Instagram

For Work : (+66)93-224-6152 (K'Parn) Line OA : @insightartist Email : [email protected]

Followers

295,438

Engagement

32.0%

Avg Views

-

VloggingFashionMusic
Spreesy quality score: 80
Sam Hofman
Sam Hofman
@samhofman
Instagram

@samsolopodcast bookings: [email protected] E: [email protected] ⚑️: @stunt.records

Followers

176,872

Engagement

17.0%

Avg Views

-

TravelPodcastingMusicEvents
Spreesy quality score: 80

Market Intelligence: Thailand

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyTechFashion
Languages
ThaiEnglish
E-commerce
ShopeeLazadaJD Central

Instagram Campaign Playbook

What consistently converts for Instagram campaigns in Thailand.

Lead with a high-contrast visual or outcome in the first frame.
Mix Reels for discovery and Stories for conversion-ready CTAs.
Use carousels for step-by-step product education.
Highlight social proof: comments, DMs, or user results.
Anchor the offer with "saveable" tips or routines.
Prompt creators to pin the Amazon link in their bio for 7+ days.

How Spreesy Vets Creators

We only surface creators who pass engagement and audience-fit checks.

Engagement authenticity: we flag abnormal like/view ratios and bot signals.

Audience fit: location + interest alignment against the target market.

Content quality: consistent posting cadence and conversion-friendly hooks.

AI-POWERED DISCOVERY

See How Perfect Matches Look

From match score to first emailβ€”everything you need to close the deal.

Example Matches
NADIA

NADIA

@nadia.gueliπŸ‡ΉπŸ‡­TH
entertainment
95
Match for Reality TV Brands
Bio

🫧 Die Bachelors 2024 | BIP 2025 ☁️ Between healing & becoming 🍸 Reality check: HΓΆhen, Tiefen & Jobsuche βœ‰οΈ [email protected]

12.3K
Followers
9.0%
Engagement
522.4K
Avg Views
Focus Areas
Reality TVTravelFashionSelf-Improvement
Millero

Millero

@millero_musicπŸ‡ΉπŸ‡­TH
music
94
Match for Electronic Music Brands
9.8K
Followers
29.0%
Engagement
9.9K
Avg Views
Focus Areas
Electronic MusicDance MusicMusic Production
canplu

canplu

@canpluπŸ‡ΉπŸ‡­TH
community
88
Match for community Brands
Bio

all new we are odd dm / mail β†’ [email protected]

1.1K
Followers
18.0%
Engagement
2.4K
Avg Views
Focus Areas
+0 more quality matches available

Instagram Marketing in Thailand

Why work with Instagram creators in Thailand?
Thai Instagram creators understand local trends, culture, and audience preferences. They create authentic content that resonates with Thailand's market and drives higher engagement. Campaigns perform best when creators can speak Thai, English.
How many Instagram creators does Spreesy have in Thailand?
Our database includes verified Instagram influencers from Thailand across all follower tiers. Use our filters to find the perfect match for your campaign goals and budget. We see strong creator supply in Beauty, Tech, Fashion.
What types of Instagram content work best in Thailand?
Thai audiences respond well to localized content. Top-performing Instagram creators in Thailand often use local language, trending sounds, and culturally relevant themes.

Explore Other Platforms in Thailand