Instagram + Australia

Instagram Creators in Australia

Partner with Australian Instagram influencers who understand local trends and drive authentic engagement.

Local Expertise
Creators who understand Australian culture, trends, and audience preferences.
Instagram Specialists
Verified Instagram creators who know how to drive engagement and conversions.
Vetted Quality
Every creator is screened for engagement authenticity and content quality.
Research Snapshot

Instagram creator benchmarks in Australia

Directional rate, engagement, and CPM bands to help you budget Australian creator outreach.

Updated February 2026Confidence: 82/100
Rate range

$252–$1,279

Per post estimate

Engagement band

1.6%–5.1%

Directional range

CPM band

$13–$36

Estimated CPM

Sample size

113

Creators modeled

Methodology
  • Engagement bands blend recent creator performance with public platform benchmarks.
  • CPM ranges reflect historical conversion quality and campaign velocity.
Limitations
  • Benchmarks do not account for fixed production costs or product seeding.
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.

Creator Benchmarks for Instagram in Australia

Performance bands based on the creators we've vetted for Australia.

Based on 18 vetted creators in our index.

Creators Available

18

In this page's matching set

Follower Range

1,844-980,185

Typical creator audience size

Engagement Band

5.5%-18.0%

25th-75th percentile

Typical Rate Range

$779-$1,948

Estimated from median creator data

Avg views range: 0-695Effective CPM: 20.00

Top Instagram creators in Australia

A live sample of Instagram creators available for Australian campaigns.

Grace
Grace
@graceaudreytattoo
Instagram

Fitzroy @sanctumstudio [email protected] @graceavdrey

Followers

25,517

Engagement

10.0%

Avg Views

4,638

Tattoo DesignTattoo BookingTattoo AftercareCustom Tattoo
Spreesy quality score: 84
Just Pro Tools
Just Pro Tools
@justprotools
Instagram

Australia's leading online retailer of toolboxes, garage storage systems, tool organisers, floor tiles. 🧰 Maxim Pro Series 📧 [email protected]

Followers

1,844

Engagement

4.0%

Avg Views

1,901

ToolboxesGarage Storage SystemsTool OrganisersFloor Tiles
Spreesy quality score: 82
Plungie Australia
Plungie Australia
@plungie.australia
Instagram

🚛 Enjoy your pool in days, not months 🇦🇺 Australian made precast concrete pools 🥇 Faster, easier and higher quality 🏷 #Plungie 📧 [email protected]

Followers

78,965

Engagement

5.0%

Avg Views

3,508

Pools & SpasHome ImprovementOutdoor LivingBackyard Design
Spreesy quality score: 81
Chris Kohler
@chriskohlernews
Instagram

▪️Finance, economics and the what have you ▪️Speaker - Contact: [email protected] ▪️@9news 📺 ▪️👇sign up to hear about future projects

Followers

634,463

Engagement

49.0%

Avg Views

-

EconomicsProductivityBusiness StrategyFinance
Spreesy quality score: 80
Adhiraj Pun
@adyraz
Instagram

Busy building @taskorly

Followers

152,808

Engagement

11.0%

Avg Views

-

StartupEntrepreneurshipProductivityProduct Development
Spreesy quality score: 80
Mik Zazon
@mikzazon
Instagram

Permission to show up exactly as you are 🌸 @healthundefinedapp #normalizenormalbodies ™️ [email protected]

Followers

980,185

Engagement

8.0%

Avg Views

-

Mental PerformanceFitness and NutritionStartup Success
Spreesy quality score: 80
PROFIT®
@profit
Instagram

Learn how to make it. @profit

Followers

428,136

Engagement

9.0%

Avg Views

-

EconomicsEntrepreneurshipBusiness NewsCurrent Events
Spreesy quality score: 80
Monique Forcella • Marketing & Messaging Strategist | Speaker
@thesocialista_
Instagram

Helping Service Providers and Coaches 3x revenue & build an unstoppable reputation with organic content marketing 🔥 2000+ students Work with us👇

Followers

95,100

Engagement

5.0%

Avg Views

-

Social Media MarketingInstagram GrowthContent StrategyBusiness Coaching
Spreesy quality score: 80
Amazon.com.au
@amazonaustralia
Instagram

Shop more than 200 million items 📦✨ Free 30-day Amazon Prime trial for new users #amazonaustralia

Followers

84,423

Engagement

14.0%

Avg Views

-

Amazon ProductsAmazon ServicesBook SalesHauls
Spreesy quality score: 80
Fox & Fallow | Iconic Accessories, Kids, Baby & Gifts
Fox & Fallow | Iconic Accessories, Kids, Baby & Gifts
@foxandfallow
Instagram

✨Make Life Beautiful® ✨Tag @foxandfallow to be featured 💌 [email protected] 🫶🏽 Sister Studio: @studiofandf

Followers

77,598

Engagement

7.0%

Avg Views

926

StationeryGiftsAccessoriesKids/Baby Products
Spreesy quality score: 80
Peter Sedlacik
Peter Sedlacik
@petersedlacik
Instagram

📍 Sydney Document & Create 🎥

Followers

99,499

Engagement

5.0%

Avg Views

-

CinematographyTravel VideographyProduct PhotographyVideo Editing
Spreesy quality score: 80
Lily Ford
Lily Ford
@wellbeingwithlily
Instagram

holistic wellbeing advocate ♐︎ anti-vaping campaign (VIC) | RYT 200 @wellbeingworkshop ✉️ [email protected]

Followers

10,252

Engagement

54.0%

Avg Views

1,224

Holistic WellbeingMental HealthCommunity BuildingAnti-Vaping Advocacy
Spreesy quality score: 79
JBL AUSTRALIA
JBL AUSTRALIA
@jblaustralia
Instagram

Sound that hits different. 🎧 Show us your Made to be Heard moments & tag @jblaustralia 👇 Join ORANGE CLUB for exclusive JBL perks

Followers

41,266

Engagement

11.0%

Avg Views

-

Audio EquipmentHeadphonesSpeakersConsumer Electronics
Spreesy quality score: 78
BEC PUTNA
@becputna
Instagram

swimmer + runner + writer ☁️ @on ambassador 🏃🏽‍♀️ @runna code: becputna 👙 @jaydswimwear BEC10 🏊‍♀️ SWIMRUNBEC for 10% off entry

Followers

39,408

Engagement

19.0%

Avg Views

-

Social Media Content CreationSocial Media ManagementInstagram MarketingSmall Business Marketing
Spreesy quality score: 78
Kirsty and Jesse
@kirstyandjesse
Instagram

🤠That Country couple from @theblock 🎤 @kirstyleeakers 🎸 @jesse_anderson_88 🪕 @rhinestonedmusic 👇ALL ENQUIRIES👇 [email protected]

Followers

42,206

Engagement

18.0%

Avg Views

-

Social Media Content CreationSocial Media ManagementInstagram Tips for BusinessSocial Media Managers
Spreesy quality score: 78
Syndicate Store
@syndicate_store_
Instagram

Australia’s Rider Owned Scooter Shop

Followers

50,379

Engagement

5.0%

Avg Views

-

Scooter PartsScooter AccessoriesScooter SalesRider Owned
Spreesy quality score: 78
Shedlife Crew!
@shedlifeco
Instagram

Build it YOUR way! #shedlifeclub

Followers

47,468

Engagement

18.0%

Avg Views

-

4WD Exploration4WD Modifications4x4 AccessoriesOff-Road Events
Spreesy quality score: 78
Dash Cam Owners Australia
@dashcamownersaus
Instagram

Follow us on Youtube : https://www.youtube.com/c/DashCamOwnersAustralia

Followers

52,250

Engagement

18.0%

Avg Views

-

Road accidentsTraffic incidentsDashcam reviewsCar safety
Spreesy quality score: 78

Market Intelligence: Australia

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyTechFashion
Languages
English
E-commerce
Amazon.com.auKoganeBay Australia

Instagram Campaign Playbook

What consistently converts for Instagram campaigns in Australia.

Lead with a high-contrast visual or outcome in the first frame.
Mix Reels for discovery and Stories for conversion-ready CTAs.
Use carousels for step-by-step product education.
Highlight social proof: comments, DMs, or user results.
Anchor the offer with "saveable" tips or routines.
Prompt creators to pin the Amazon link in their bio for 7+ days.

How Spreesy Vets Creators

We only surface creators who pass engagement and audience-fit checks.

Engagement authenticity: we flag abnormal like/view ratios and bot signals.

Audience fit: location + interest alignment against the target market.

Content quality: consistent posting cadence and conversion-friendly hooks.

AI-POWERED DISCOVERY

See How Perfect Matches Look

From match score to first email—everything you need to close the deal.

Example Matches
Grace

Grace

@graceaudreytattoo🇦🇺AU
arts
84
Match for Tattoo Design Brands
Bio

Fitzroy @sanctumstudio [email protected] @graceavdrey

25.5K
Followers
10.0%
Engagement
4.6K
Avg Views
Focus Areas
Tattoo DesignTattoo BookingTattoo AftercareCustom Tattoo
Just Pro Tools

Just Pro Tools

@justprotools🇦🇺AU
home
82
Match for Toolboxes Brands
Bio

Australia's leading online retailer of toolboxes, garage storage systems, tool organisers, floor tiles. 🧰 Maxim Pro Series 📧 [email protected]

1.8K
Followers
4.0%
Engagement
1.9K
Avg Views
Focus Areas
ToolboxesGarage Storage SystemsTool OrganisersFloor Tiles
Plungie Australia

Plungie Australia

@plungie.australia🇦🇺AU
home
81
Match for Pools & Spas Brands
Bio

🚛 Enjoy your pool in days, not months 🇦🇺 Australian made precast concrete pools 🥇 Faster, easier and higher quality 🏷 #Plungie 📧 [email protected]

79.0K
Followers
5.0%
Engagement
3.5K
Avg Views
Focus Areas
Pools & SpasHome ImprovementOutdoor LivingBackyard Design
+7 more quality matches available

Instagram Marketing in Australia

Why work with Instagram creators in Australia?
Australian Instagram creators understand local trends, culture, and audience preferences. They create authentic content that resonates with Australia's market and drives higher engagement. Campaigns perform best when creators can speak English.
How many Instagram creators does Spreesy have in Australia?
Our database includes verified Instagram influencers from Australia across all follower tiers. Use our filters to find the perfect match for your campaign goals and budget. We see strong creator supply in Beauty, Tech, Fashion.
What types of Instagram content work best in Australia?
Australian audiences respond well to localized content. Top-performing Instagram creators in Australia often use local language, trending sounds, and culturally relevant themes.

Explore Other Platforms in Australia