YouTube Benchmarks

YouTube Knife Sets creator pricing benchmarks

Realistic YouTube pricing ranges and engagement benchmarks for knife sets creators running Amazon campaigns.

Updated January 2026Sample size: 153 creatorsConfidence: 88/100
Creator Rate Range
$363–$428
Typical per‑post sponsorship rates.
Engagement Rate
3.7%–9.5%
Median engagement range in this segment.
CPM Range
$21–$25
Estimated cost per 1,000 views.
Sample Size
153
Creators included in the benchmark.
Rate vs platform avg
-24%
Based on midpoint rates for YouTube.
Engagement vs avg
+43%
Relative to typical creator engagement.
CPM vs avg
-14%
CPM relative to platform baseline.

Why this benchmark matters

Knife Sets benchmarks help sellers price briefs accurately and avoid overpaying for underperforming creator inventory.

YouTube creators in Knife Sets typically land in the $363–$428 range per post, which runs about 24% below for YouTube.

Engagement sits about 43% above and CPMs are about 14% below versus platform norms.

Use the benchmarks to set expectations before outreach and tighten your pricing strategy.

Methodology notes
  • Engagement bands blend recent creator performance with public platform benchmarks.
  • CPM ranges reflect historical conversion quality and campaign velocity.

Key Insights

  • Knife Sets creators tend to over-index on product demos and before/after formats.
  • Pricing premiums increase when creators show real usage and quick outcomes.
  • YouTube campaigns in this category win with tight hooks and fast payoff.
Seasonality signals
  • Knife Sets spikes during Q4 and Prime Day windows; budget for rate lifts.
  • Expect higher CPMs during promotional weeks and seasonal gifting periods.
  • Plan creator outreach 4–6 weeks before peak season for better availability.

Data sources

Benchmarks combine Spreesy creator signals with public trend and market datasets.

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Widget uses live benchmark ranges updated regularly.

Limitations
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.
  • Benchmarks do not account for fixed production costs or product seeding.

Benchmark FAQs

How should I use these benchmark ranges?

Use the ranges to set outreach budgets, compare creator quotes, and forecast campaign CAC. Always validate with your niche and offer.

Why do rates vary so much?

Rates shift based on creator quality, conversion proof, and seasonal demand. Higher rates usually correlate with stronger conversion performance.

Are these benchmarks updated regularly?

Yes. We refresh benchmarks based on aggregated Spreesy creator data and cross‑check with public trend data.

YouTube Knife Sets creator pricing benchmarks | Spreesy