YouTube Benchmarks

YouTube creator benchmarks in Kenya

Pricing and engagement benchmarks for YouTube creators based in Kenya.

Updated February 2026Sample size: 53 creatorsConfidence: 70/100
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Creator Rate Range
$329–$1433
Typical per‑post sponsorship rates.
Engagement Rate
2%–6.2%
Median engagement range in this segment.
CPM Range
$13–$39
Estimated cost per 1,000 views.
Sample Size
53
Creators included in the benchmark.
Rate vs platform avg
-14%
Based on midpoint rates for YouTube.
Engagement vs avg
-3%
Relative to typical creator engagement.
CPM vs avg
-12%
CPM relative to platform baseline.

Why this benchmark matters

Kenya benchmarks capture regional pricing differences and help localize creator mix decisions.

Creators in Kenya command $329–$1433 on YouTube, about 14% below relative to typical rates.

Engagement trends near the platform baseline, while CPMs sit about 12% below.

Treat these ranges as directional guidance for budgeting, then validate with creator performance.

Methodology notes
  • • CPM ranges reflect historical conversion quality and campaign velocity.
  • • Ranges are directional and intended for planning, not guaranteed pricing.

Key Insights

  • • Kenya creator campaigns see stronger lift when localized references are used.
  • • Rates trend higher for creators who can drive off-Amazon traffic with intent.
  • • YouTube content formats vary by region; test at least two hooks.
Seasonality signals
  • • this segment spikes during Q4 and Prime Day windows; budget for rate lifts.
  • • Expect higher CPMs during promotional weeks and seasonal gifting periods.
  • • Plan creator outreach 4–6 weeks before peak season for better availability.

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Limitations
  • • Benchmarks do not account for fixed production costs or product seeding.
  • • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.

Benchmark FAQs

How should I use these benchmark ranges?

Use the ranges to set outreach budgets, compare creator quotes, and forecast campaign CAC. Always validate with your niche and offer.

Why do rates vary so much?

Rates shift based on creator quality, conversion proof, and seasonal demand. Higher rates usually correlate with stronger conversion performance.

Are these benchmarks updated regularly?

Yes. We refresh benchmarks based on aggregated Spreesy creator data and cross‑check with public trend data.

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YouTube creator benchmarks in Kenya | Spreesy