TikTok Benchmarks

TikTok Yoga Mats creator pricing benchmarks

Realistic TikTok pricing ranges and engagement benchmarks for yoga mats creators running Amazon campaigns.

Updated January 2026Sample size: 139 creatorsConfidence: 88/100
Creator Rate Range
$333–$1119
Typical per‑post sponsorship rates.
Engagement Rate
3.4%–8.9%
Median engagement range in this segment.
CPM Range
$20–$49
Estimated cost per 1,000 views.
Sample Size
139
Creators included in the benchmark.
Rate vs platform avg
+34%
Based on midpoint rates for TikTok.
Engagement vs avg
+29%
Relative to typical creator engagement.
CPM vs avg
+26%
CPM relative to platform baseline.

Why this benchmark matters

Yoga Mats benchmarks help sellers price briefs accurately and avoid overpaying for underperforming creator inventory.

Benchmark pricing for Yoga Mats on TikTok averages $333–$1119, about 34% above compared to the platform baseline.

Engagement and CPMs track about 29% above and about 26% above respectively, guiding how you price briefs.

Use these benchmarks to calibrate outreach budgets and align briefs to conversion outcomes.

Methodology notes
  • Ranges are directional and intended for planning, not guaranteed pricing.
  • Aggregated creator quotes are normalized across platforms to estimate typical per‑post rates.

Key Insights

  • Yoga Mats creators tend to over-index on product demos and before/after formats.
  • Pricing premiums increase when creators show real usage and quick outcomes.
  • TikTok campaigns in this category win with tight hooks and fast payoff.
Seasonality signals
  • Yoga Mats spikes during Q4 and Prime Day windows; budget for rate lifts.
  • Expect higher CPMs during promotional weeks and seasonal gifting periods.
  • Plan creator outreach 4–6 weeks before peak season for better availability.

Data sources

Benchmarks combine Spreesy creator signals with public trend and market datasets.

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Widget uses live benchmark ranges updated regularly.

Limitations
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.

Benchmark FAQs

How should I use these benchmark ranges?

Use the ranges to set outreach budgets, compare creator quotes, and forecast campaign CAC. Always validate with your niche and offer.

Why do rates vary so much?

Rates shift based on creator quality, conversion proof, and seasonal demand. Higher rates usually correlate with stronger conversion performance.

Are these benchmarks updated regularly?

Yes. We refresh benchmarks based on aggregated Spreesy creator data and cross‑check with public trend data.

TikTok Yoga Mats creator pricing benchmarks | Spreesy