TikTok Benchmarks

TikTok Skincare creator benchmarks

Benchmark pricing, CPM, and engagement ranges for TikTok creators in the skincare space.

Updated January 2026Sample size: 96 creatorsConfidence: 82/100
Creator Rate Range
$241–$843
Typical per‑post sponsorship rates.
Engagement Rate
2.5%–7%
Median engagement range in this segment.
CPM Range
$16–$40
Estimated cost per 1,000 views.
Sample Size
96
Creators included in the benchmark.
Rate vs platform avg
+17%
Based on midpoint rates for TikTok.
Engagement vs avg
+8%
Relative to typical creator engagement.
CPM vs avg
+13%
CPM relative to platform baseline.

Why this benchmark matters

Skincare benchmarks align outreach budgets with conversion‑focused creators so spend tracks revenue.

TikTok creators in Skincare typically land in the $241–$843 range per post, which runs about 17% above for TikTok.

Engagement sits about 8% above and CPMs are about 13% above versus platform norms.

Use the benchmarks to set expectations before outreach and tighten your pricing strategy.

Methodology notes
  • Engagement bands blend recent creator performance with public platform benchmarks.
  • CPM ranges reflect historical conversion quality and campaign velocity.

Key Insights

  • Skincare audiences convert better when creators show proof points early.
  • Short-form performance improves with a single outcome-driven CTA.
  • TikTok creators in this industry lean on credibility and trust signals.
Seasonality signals
  • Skincare spikes during Q4 and Prime Day windows; budget for rate lifts.
  • Expect higher CPMs during promotional weeks and seasonal gifting periods.
  • Plan creator outreach 4–6 weeks before peak season for better availability.

Data sources

Benchmarks combine Spreesy creator signals with public trend and market datasets.

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<iframe src="https://spreesy.com/tools/widgets/creator-rate-range?platform=tiktok" width="420" height="240" style="border:0;border-radius:16px" loading="lazy" title="Spreesy creator rate benchmark"></iframe>

Widget uses live benchmark ranges updated regularly.

Limitations
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.
  • Benchmarks do not account for fixed production costs or product seeding.

Benchmark FAQs

How should I use these benchmark ranges?

Use the ranges to set outreach budgets, compare creator quotes, and forecast campaign CAC. Always validate with your niche and offer.

Why do rates vary so much?

Rates shift based on creator quality, conversion proof, and seasonal demand. Higher rates usually correlate with stronger conversion performance.

Are these benchmarks updated regularly?

Yes. We refresh benchmarks based on aggregated Spreesy creator data and cross‑check with public trend data.

TikTok Skincare creator benchmarks | Spreesy