Instagram Benchmarks

Instagram creator benchmarks in Turkey

Pricing and engagement benchmarks for Instagram creators based in Turkey.

Updated January 2026Sample size: 42 creatorsConfidence: 70/100
Creator Rate Range
$124–$493
Typical per‑post sponsorship rates.
Engagement Rate
1.3%–4.6%
Median engagement range in this segment.
CPM Range
$10–$27
Estimated cost per 1,000 views.
Sample Size
42
Creators included in the benchmark.
Rate vs platform avg
-47%
Based on midpoint rates for Instagram.
Engagement vs avg
-41%
Relative to typical creator engagement.
CPM vs avg
-36%
CPM relative to platform baseline.

Why this benchmark matters

Turkey benchmarks capture regional pricing differences and help localize creator mix decisions.

Benchmark pricing for Turkey on Instagram averages $124–$493, about 47% below compared to the platform baseline.

Engagement and CPMs track about 41% below and about 36% below respectively, guiding how you price briefs.

Use these benchmarks to calibrate outreach budgets and align briefs to conversion outcomes.

Methodology notes
  • Engagement bands blend recent creator performance with public platform benchmarks.
  • CPM ranges reflect historical conversion quality and campaign velocity.

Key Insights

  • Turkey creator campaigns see stronger lift when localized references are used.
  • Rates trend higher for creators who can drive off-Amazon traffic with intent.
  • Instagram content formats vary by region; test at least two hooks.
Seasonality signals
  • this segment spikes during Q4 and Prime Day windows; budget for rate lifts.
  • Expect higher CPMs during promotional weeks and seasonal gifting periods.
  • Plan creator outreach 4–6 weeks before peak season for better availability.

Data sources

Benchmarks combine Spreesy creator signals with public trend and market datasets.

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<iframe src="https://spreesy.com/tools/widgets/creator-rate-range?platform=instagram" width="420" height="240" style="border:0;border-radius:16px" loading="lazy" title="Spreesy creator rate benchmark"></iframe>

Widget uses live benchmark ranges updated regularly.

Limitations
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.

Benchmark FAQs

How should I use these benchmark ranges?

Use the ranges to set outreach budgets, compare creator quotes, and forecast campaign CAC. Always validate with your niche and offer.

Why do rates vary so much?

Rates shift based on creator quality, conversion proof, and seasonal demand. Higher rates usually correlate with stronger conversion performance.

Are these benchmarks updated regularly?

Yes. We refresh benchmarks based on aggregated Spreesy creator data and cross‑check with public trend data.

Instagram creator benchmarks in Turkey | Spreesy