Instagram Benchmarks

Instagram Retinol Products creator pricing benchmarks

Realistic Instagram pricing ranges and engagement benchmarks for retinol products creators running Amazon campaigns.

Updated January 2026Sample size: 111 creatorsConfidence: 82/100
Creator Rate Range
$272–$935
Typical per‑post sponsorship rates.
Engagement Rate
2.8%–7.6%
Median engagement range in this segment.
CPM Range
$17–$43
Estimated cost per 1,000 views.
Sample Size
111
Creators included in the benchmark.
Rate vs platform avg
+11%
Based on midpoint rates for Instagram.
Engagement vs avg
+10%
Relative to typical creator engagement.
CPM vs avg
+9%
CPM relative to platform baseline.

Why this benchmark matters

Retinol Products benchmarks help sellers price briefs accurately and avoid overpaying for underperforming creator inventory.

Creators in Retinol Products command $272–$935 on Instagram, about 11% above relative to typical rates.

Engagement trends about 10% above, while CPMs sit about 9% above.

Treat these ranges as directional guidance for budgeting, then validate with creator performance.

Methodology notes
  • Ranges are directional and intended for planning, not guaranteed pricing.
  • Aggregated creator quotes are normalized across platforms to estimate typical per‑post rates.

Key Insights

  • Retinol Products creators tend to over-index on product demos and before/after formats.
  • Pricing premiums increase when creators show real usage and quick outcomes.
  • Instagram campaigns in this category win with tight hooks and fast payoff.
Seasonality signals
  • Retinol Products spikes during Q4 and Prime Day windows; budget for rate lifts.
  • Expect higher CPMs during promotional weeks and seasonal gifting periods.
  • Plan creator outreach 4–6 weeks before peak season for better availability.

Data sources

Benchmarks combine Spreesy creator signals with public trend and market datasets.

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Widget uses live benchmark ranges updated regularly.

Limitations
  • Benchmarks do not account for fixed production costs or product seeding.
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.

Benchmark FAQs

How should I use these benchmark ranges?

Use the ranges to set outreach budgets, compare creator quotes, and forecast campaign CAC. Always validate with your niche and offer.

Why do rates vary so much?

Rates shift based on creator quality, conversion proof, and seasonal demand. Higher rates usually correlate with stronger conversion performance.

Are these benchmarks updated regularly?

Yes. We refresh benchmarks based on aggregated Spreesy creator data and cross‑check with public trend data.

Instagram Retinol Products creator pricing benchmarks | Spreesy