Key takeaways
- There is no follower minimum. Amazon looks at followers together with engagement and content quality. The 1,000 and 10,000 follower figures in other guides are their authors’ estimates, not Amazon’s.
- Apply with your strongest public account. Instagram needs a Business or Creator account and Facebook a business account.
- Approval starts a clock. Amazon’s policy guide asks for at least three qualifying sales in your first 180 days.
- Most of the work comes after approval. 39% of approved US storefronts have no shoppable video, and video is the content Amazon can place on a product page.
What is the Amazon Influencer Program?
The Amazon Influencer Program is Amazon’s affiliate program for social media creators, an extension of Amazon Associates. Approved influencers get a storefront on Amazon, at an amazon.com/shop/ address based on their social handle, where they publish idea lists, photos and shoppable videos and earn a commission on qualifying purchases.
- What you can post depends on the country. Amazon’s FAQ lists idea lists, photos, recorded videos and livestreams in the US and India, and idea lists and photos in the UK, Canada, Germany, France, Spain and Italy.
- It is not for brands. Amazon sends media companies and brands to Amazon Associates instead.
- Associates can join with their account. If you already use Amazon Associates, you can apply with your existing account and store ID. Since April 2026, Associates who have made three qualifying sales in 180 days get a storefront too.
Amazon Influencer Program requirements
The Amazon Influencer Program requires one public social media account, and Amazon asks you to choose the one where you have the most influence. Instagram applications need a Business or Creator account and Facebook applications a business account. Amazon then reviews your followers, your engagement and the quality of your content.
| Platform | What Amazon asks for |
|---|---|
| YouTube | A public channel |
| A public Business or Creator account | |
| TikTok | A public account |
| A public business account | |
| Named on some Amazon pages, not on the sign-up page |
From Amazon's Influencer Program sign-up page and FAQ, checked October 2026. Amazon's own pages disagree on Pinterest.
One social account belongs to one influencer account: Amazon refuses an account that is already linked to another Amazon influencer account.
How many followers do you need to be an Amazon influencer?
Amazon names no minimum follower count for the Amazon Influencer Program. Its sign-up page says it looks at your followers together with other engagement metrics, and Amazon’s own explainer adds content quality and engagement rate. The 1,000 and 10,000 follower figures in other guides are estimates by their authors, not Amazon rules.
“When reviewing your application, we look at the number of followers you have in addition to other engagement metrics.”
Engagement counts beside size, so apply with the account where your audience responds most. The only follower number Amazon publishes comes after approval: the A-List level of its Amazon Live creator program asks you to drive 2,000 followers and either $5,000 in sales or 100 units sold in 30 days.
How to apply to the Amazon Influencer Program
To apply to the Amazon Influencer Program, choose your strongest public social account, open Amazon’s sign-up page and add the account. Amazon reviews the application in up to five days, then checks your account again once you have made your first qualifying sales.
- Choose one public account. Pick the one where your audience engages most. Switch Instagram to a Business or Creator account, or use a Facebook business account, before you apply.
- Open Amazon’s sign-up page. Start at the Amazon Influencer Program sign-up page. If you already use Amazon Associates, apply with your existing account and store ID.
- Add your social account. Amazon may ask for your username and follower count.
- Wait for the review. Amazon says it can take up to five days. You get a temporary storefront address meanwhile, and shoppers see your storefront only once Amazon approves it.
- Make your first three sales. Amazon’s Associates and Influencer policy guide says its team checks your application once you have driven qualifying sales, and requires at least three in the first 180 days.
If Amazon rejects your application
A rejected application tells you the account “does not meet the eligibility requirements at this time” and points you to Amazon Associates. Amazon says you can reapply once you meet its requirements and that eligibility may change over time, so build engagement on one public account and apply with it again.
- Earn while you grow: Amazon Associates pays commission on your links, gives you a storefront once you have made three qualifying sales in 180 days, and you can bring the same account to the Influencer Program later.
- Apply with the right account: an account already linked to another Amazon influencer account is refused, whatever its size.
What approved Amazon influencers do next
Approval opens an empty storefront, and filling it is up to you: our guide to creating an Amazon storefront covers the setup. Of the 169,178 public US storefronts in Spreesy’s index, 86% publish at least one idea list, but 39% have no shoppable video at all, and only 1.9% carry Amazon’s Top Creator badge.
| The storefront has | Share of US storefronts |
|---|---|
| At least one idea list | 86% |
| At least one shoppable video | 61% |
| A linked social account | 47% |
| Amazon's Top Creator badge | 1.9% |
Spreesy’s index: 169,178 public US storefronts, checked October 2026. Counts only: the index holds no follower or earnings data.
Video is where the gap is. A shoppable video is the content Amazon can place on product pages, beside the seller’s own images, and Amazon pays onsite commission rates when it displays your content. Storefronts with at least one video carry a median of 20. Across every storefront, those without video included, Top Creators post a median of 108 videos against 3 for everyone else.
TikTok is the platform US storefronts link most, from 32% of them, ahead of Instagram at 21%. A link shows where an influencer publishes, not the account they applied with. Our Amazon influencer statistics break the index down by platform and category.
Before you film, check whether a product already has videos: the free product check on Influencer Studio shows how many storefronts already recommend it in a video or an idea list.
How Amazon influencers earn money
Amazon influencers earn a commission on qualifying purchases that shoppers make through their storefront and links, at a rate set by the product’s category. When Amazon displays their content on its own pages, it pays onsite rates; our guide to Amazon onsite commissions explains them. Amazon pays commissions about 60 days after the end of the month in which they were earned.
Our Amazon influencer earnings calculator sets the link and onsite rates side by side, category by category. Brand deals come on top: sellers send samples or pay for videos, and claiming your storefront on Spreesy tells the sellers who search for influencers what you film and how to reach you.
Questions about becoming an Amazon influencer
How many followers do you need to be an Amazon influencer?
Amazon publishes no minimum. It reviews your follower count together with your engagement and the quality of your content, so apply with the account where your audience responds most.
How long does Amazon Influencer Program approval take?
Amazon says a review can take up to five days. Meanwhile you get a temporary storefront address, and shoppers see your storefront only once Amazon approves it.
Can you reapply after Amazon rejects you?
Yes. Amazon says you can reapply once you meet its requirements, and that eligibility may change over time. Build engagement on one public account, then apply with it again.
Do you need a business account to become an Amazon influencer?
On Instagram and Facebook, yes. Amazon asks for an Instagram Business or Creator account and a Facebook business account. A YouTube channel or TikTok account only needs to be public.
Is the Amazon Influencer Program the same as Amazon Associates?
No. The Amazon Influencer Program extends Amazon Associates for social media creators. Since April 2026, Associates who have made three qualifying sales in 180 days get a storefront too. Amazon sends media companies and brands to Associates, and you can join the Influencer Program with an existing Associates account.
How much do Amazon influencers make?
Amazon does not publish typical earnings. You earn a share of qualifying purchases at a rate set by the product’s category, and onsite rates when Amazon shows your content on its own pages. Our Amazon influencer earnings calculator shows both rates for each category.
Do Amazon influencers get free products?
Not from the program itself. Sellers send samples to influencers whose content fits their products, and claiming your storefront on Spreesy lets you tell them whether you accept gifted products or paid work.
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