Amazon influencer statistics 2026: TikTok leads Instagram

Which social platforms Amazon influencers link

TikTok leads by a wide margin: 56,992 storefronts link a TikTok account, 33% of all 173,468 and 68% of the 83,508 that link any account. After it come Instagram (21%), YouTube (12%), Pinterest (9.5%) and Facebook (3.4%). 19% link two or more of these platforms.

How Top Creators differ from everyone else

Amazon gives some storefronts a Top Creator badge. 3,153 of the 173,468 storefronts carry it, or 1.8%. Badge holders are far more active: a median of 110 videos and 2,101 products, against 3 videos and 118 products for everyone else.

Their platforms differ too. Top Creators link YouTube (42%), Instagram (40%), Pinterest (33%), TikTok (32%) and Facebook (9.7%), so YouTube leads among them while TikTok leads across the index.

For a seller, the badge marks volume, not fit. Most influencers who already feature products like yours do not carry it, so treat it as a tiebreak, as our guide to judging a storefront before you ship a sample explains.

Which product categories Amazon influencers cover

Beauty & Personal Care is the most common main category: it leads 33% of the 166,214 storefronts with one, followed by Kitchen & Dining (10%) and Clothing, Shoes & Jewelry (10%). A storefront’s main category is the one that holds the largest share of the products it features.

For 70% of storefronts with a main category, it holds less than half of the storefront. A category count shows how many influencers lean your way, not which of them feature products like yours. A search by your ASIN shows that, including influencers whose main category is a different one.

How many videos Amazon influencer storefronts hold

61% of storefronts carry at least one shoppable video. Among them the median is 19, and the busiest tenth carry 273 or more. 20% of all storefronts carry 50 or more.

An idea list cannot put anything on your product page; a video can, when Amazon chooses to show it. If listing videos are the goal, start with the storefronts that already film. Our guide to adding video to an Amazon listing explains how influencer videos get there.

How many products a storefront features

The median storefront features 122 products, and the largest tenth feature 764 or more. 86% publish at least one idea list.

A long storefront is not a better fit by itself. What matters is whether it features products like yours, which is what a search by ASIN shows.

Storefronts you can contact from Amazon

83,508 storefronts, 48%, link at least one social account. 89,894, 52%, link none and show no email address in their bio, so the storefront itself gives you no way to reach them. Only 0.2% put an email address in the bio.

Outreach happens on the platforms influencers publish, so plan around them. Our guide on how to reach out to Amazon influencers covers the routes, what to offer and what to send. Inside Spreesy, each influencer’s profile shows the contact routes they publish.

Storefront addresses nobody can guess

Most storefronts live at amazon.com/shop/ followed by a name the influencer chose. 16,492, 9.5%, sit on an auto-generated address that starts with influencer- and cannot be guessed from a social handle. Our free Amazon storefront finder looks a storefront up by name, @handle or link.

What these figures mean for your outreach

• Pitch where they post. More storefronts link TikTok than any other platform, but check each influencer’s own links before you write.
• Do not filter on the badge. 98% of storefronts do not carry it, including many that feature products like yours.
• Look for video if you want listing videos. 61% have filmed at least once; 20% have filmed 50 or more.
• Start from the product. Search your ASIN or a competitor’s to see which storefronts already feature it. Our guide on how to find influencers on Amazon compares the free routes too.

How we counted

Every figure on this page is read from Spreesy’s index of public Amazon influencer storefronts, which is updated monthly. It covers the 173,468 active storefronts on amazon.com, read between 24 August 2026 and 5 November 2026. Storefronts hidden from Spreesy, for example at the influencer’s request, are left out of every count.

• Storefronts, not people: one influencer can hold storefronts in several marketplaces, and this page counts amazon.com only.
• Social accounts are the links a storefront publishes on Amazon, grouped by platform.
• Videos are the shoppable videos listed on the storefront. Products are the distinct products across its videos, photos and idea lists.
• The Top Creator badge is the one Amazon shows on the storefront page.
• A main category is the category that holds the largest share of the products a storefront features. Spreesy counts it from the Amazon categories of those products once it knows the category of at least 10 of them, and below that estimates it from the storefront’s bio, titles and the products it does know: 16% of the storefronts with a main category are estimates. Amazon publishes no category for a storefront, and the influencer does not choose one. 166,214 of the 173,468 storefronts, 96%, have a main category; the category figures count only those.
• An auto-generated address is one that starts amazon.com/shop/influencer-.

The index records what storefronts show. It cannot tell you follower counts, audience reach, earnings or sales, and a storefront that features a product is not proof of a paid partnership. The figures change as the index refreshes; you are welcome to quote them with a link to this page.

Questions about these statistics