YouTube + Beauty & Cosmetics + United States

Find YouTube Creators for Beauty & Cosmeticsin United States

Browse vetted American beauty creators on YouTube who already fit your beauty & cosmetics niche and market.

Market Intelligence: United States

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyTechLifestyle
Languages
EnglishSpanish
Retail
AmazonWalmartTarget
Research Snapshot

YouTube creator benchmarks for Beauty & Cosmetics in United States

Directional rate, engagement, and CPM bands for American beauty creators on YouTube.

Updated February 2026Directional planning ranges
Rate range

$388–$1,687

Per post estimate

Engagement band

2.1%–6.5%

Directional range

CPM band

$16–$46

Estimated CPM

Methodology
  • Engagement bands blend platform baselines with category-level planning context.
  • CPM ranges reflect historical pricing and content complexity.
Limitations
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.
  • Benchmarks do not account for fixed production costs or product seeding.
Exact-match brief

How to qualify YouTube Beauty & Cosmetics creators in United States

This is the narrowest match type: platform, product niche, and country all need to line up. That makes the page more useful for launch planning, but it also means each creator should be checked against the full campaign brief.

Good fit when

American beauty creators who can show beauty & cosmetics product proof in a native YouTube format.

Vetting focus

Look for recent beauty & cosmetics posts, country-relevant language or context, audience comments from likely buyers, and product visuals that would work for Amazon traffic.

Outreach angle

Open with the specific United States buyer problem, then ask the creator to show the product in one believable use case instead of reading a generic ad script.

What to check before saving
  • YouTube format fit for beauty & cosmetics content
  • American language, cultural, or shopping-context fit
  • Clear product demonstration potential
  • Reusable content rights and paid usage terms

YouTube Beauty & Cosmetics creator benchmarks in United States

What the exact YouTube + Beauty & Cosmetics + United States match set looks like right now.

Based on 18 creator profiles in our index.

Creators Available

18

In this page's matching set

Follower Range

5,950-462,000

Typical creator audience size

Engagement Band

5.1%-7.5%

25th-75th percentile

Typical Rate Range

$755-$1,887

Estimated from median creator data

Avg views range: 3,179-14,717Effective CPM: 36.00

Top Beauty & Cosmetics creators on YouTube in United States

A live sample of creators who match this platform, niche, and market combination.

Lumie
Lumie
@lumie
YouTube

I love pink bows🤭🎀 the ultimate space for girlies who want to glow, grow, and embrace their feminine energy! ✨ 💌- [email protected]

Followers

19,000

Engagement

6.0%

Avg Views

45,211

Weight LossWellnessHealthy Lifestyle
Spreesy quality score: 96
Sara Simone
Sara Simone
@sarasimone
YouTube

Just a girl who loves fashion , beauty & content creating, new videos weekly <3 Email : [email protected] Instagram : _.iamsaraaa TikTok : sarasimone101

Followers

10,400

Engagement

6.0%

Avg Views

7,476

MakeupFashion TrendsBeauty TutorialsContent Creation
Spreesy quality score: 94
blurteee
blurteee
@blurteee
YouTube

no asmr no sleep 🍄 you can get relax in this safe place 🍫 ⭑ 2 to 3 new videos every week ⭑ business/ collab contact: [email protected] (not for custom vid)

Followers

7,740

Engagement

5.0%

Avg Views

13,574

Mouth SoundsMic ScratchingTappingHand Movements
Spreesy quality score: 93
clarity kat
clarity kat
@claritykat
YouTube

Hi, I'm Kat! Exploring what brings me joy with a mindful consumer approach. :) 🌿 Portland, OR 🎨 interior designer 🐰 bunny lover 💄dabbler in beauty/fashion ✉️ [email protected]

Followers

5,950

Engagement

5.0%

Avg Views

2,851

MakeupSkincareMinimalismDecluttering
Spreesy quality score: 92
Cloudy ASMR
Cloudy ASMR
@cloudyasmr
YouTube

hi my loves! thank you so much for being here 🌜☁️ ♡ this is a safe place for everyone ♡ contact email: [email protected] *my main channel was removed at 87k+ subscribers

Followers

8,200

Engagement

6.0%

Avg Views

3,288

Mouth SoundsRelaxationTinglesAffirmations
Spreesy quality score: 90
Apoyo Peru Reinas
Apoyo Peru Reinas
@apoyoperureinas
YouTube

Hola! Somos la pagina Apoyo Perú Reinas, estamos en las redes desde el 2016 y brindamos Información de certámenes de belleza y más Gracias por vernos y no se olviden de suscribirse a nuestro canal de YouTube 🔔 ✔️ ¿ Deseas publicidad para tu negocio? Escríbenos a [email protected]

Followers

6,360

Engagement

6.0%

Avg Views

2,556

Miss PeruBeauty Pageant NewsBeauty Contest Coverage
Spreesy quality score: 89
Everyday Nurse - Annie
Everyday Nurse - Annie
@everydaynurse-annie
YouTube

👇🏼 Get Access to Our FREE Masterclass where you will discover WHY your hormones are out of balance! 👇🏼 (link below) This channel exists to empower YOU with the knowledge and tools to decode your body’s signals, reset your hormones naturally, and step into your healthiest, most vibrant self. Join the empowered women and moms taking back control of their bodies, energy, and confidence—without guesswork, extreme diets, or temporary fixes. ⚡ FREE MASTERCLASS: Watch the FREE Hormone Wellness Class ➡️ Link Below ⚡ TRANSFORMATION PROGRAM: Get my full system to balance your hormones & reclaim your body ➡️ email for more information [email protected] I will praise You, for I am fearfully and wonderfully made; Marvelous are Your works, And that my soul knows very well. Psalm 139:14

Followers

48,900

Engagement

3.8%

Avg Views

25,674

Hormone HealthWomen's HealthWeight LossNutrition
Spreesy quality score: 88
ClaudineMarcello
ClaudineMarcello
@claudinemarcello
YouTube

Just doin my thang 😼 New vids EVERY week Instagram: @c.laudiine TikTok: @cmarccccello Email: [email protected]

Followers

11,700

Engagement

7.7%

Avg Views

3,581

Hair StylingWigsHair TutorialsProduct Reviews
Spreesy quality score: 87
tara
tara
@tara
YouTube

hi I'm Tara♡ welcome to my digital diary inquiries: [email protected]

Followers

6,510

Engagement

6.0%

Avg Views

1,813

Makeup TutorialsTravel VlogsBeautyDay in the Life
Spreesy quality score: 84
G A R S H E L L
G A R S H E L L
@garshell
YouTube

all I want is for you to leave my channel better than you are feeling right now. natural hair, beauty, & overall wellness. consider staying a whiilleee ! 😚 business inquiries: [email protected] iloveYOU 💗

Followers

37,100

Engagement

10.0%

Avg Views

5,422

Natural Hair CareSelf-CareVlogLifestyle
Spreesy quality score: 83
Marley Bloodrose
Marley Bloodrose
@marleybloodrose
YouTube

Welcome to my channel where its Alternative & Glamorous, Fun & Quirky, Poetic & Eccentric ALL THE TIME! Email: [email protected] Instagram & Tik Tok: @MarleyBloodrose & @MarleyBloodrose Check out my online store! -- www.glamgothbeauty.com

Followers

58,900

Engagement

10.0%

Avg Views

7,041

Makeup TutorialsGothic FashionProduct ReviewsLifestyle
Spreesy quality score: 83
Sweetyhide
Sweetyhide
@sweetyhide
YouTube

Welcome to Sweety's, where we talk about everything acne, popping, blackheads, dilated pore of winer, and more! I am not a popper, just a popaholic. I share with my friends info about where to find the best popping videos, news on the popping world, and tips on how to have a great popping experience. 👂🏼The words you hear are my words. The voice you hear is my AI assistant, Glinda. I have MS with dysphasia and speaking clearly is hard.👂🏼 Buy me a coffee to help pay for editing tools & time and get access to exclusive videos: https://ko-fi.com/sweetyhide Or send me a donation directly and I will send you a link to exclusive videos (must include a message): https://paypal.me/sweetyhide For Cash App - Send an email also to receive the link to exclusive videos ([email protected]) https://cash.app/$Sweetyhide Shop at my Amazon store! https://amzn.to/4gLXNmO 📍Vietnam Spa Map📍 https://maps.app.goo.gl/5sRjhA77xop4ND1J6

Followers

32,800

Engagement

3.1%

Avg Views

18,147

Acne treatmentBlackhead removalPimple poppingDilated pore of winer
Spreesy quality score: 82
Pretty Over Fifty
Pretty Over Fifty
@prettyoverfifty
YouTube

Welcome to Pretty Over Fifty, a channel dedicated to an active Lifestyle for the Over 50 Woman! If you enjoy looking and feeling your best, you're in the right place. After traveling full time for two years, I came home to a face that looked like it had aged ten years! Too much fun in the sun and too little sunscreen. (OK, none) It was time to turn my focus to what really works for us mature ladies. I'll be trying, testing and reviewing the best products for us, so you don't have to! Together let's do a deep dive into the BEST Skin Care, Makeup and Style for the over 50 Woman. ~Kimberly

Followers

321,000

Engagement

8.0%

Avg Views

-

BeautySkincarePersonal carebeauty-skincare
Spreesy quality score: 80
Free Agent Lifestyle
Free Agent Lifestyle
@thefreeagentlifestyle
YouTube

Welcome to the Free Agent Lifestyle YouTube Channel Hosted by Coach Greg Adams 💬 Connect with me: WEBSITE/PRIVATE COACHING/COURSES: https://www.gregadamsone.com SOCIAL MEDIA LINKS: https://link.me/coachgregadams BOOKS: Free Agent Lifestyle & DeEvolution Book: https://tinyurl.com/yy9ok9t8 Podcaster: Free Agent Lifestyle Podcast | Award Winning, Competitive Impromptu Speaker | Former College Basketball Coach | YouTube

Followers

115,000

Engagement

6.9%

Avg Views

-

BeautySkincarePersonal carebeauty-skincare
Spreesy quality score: 80
China Renee
China Renee
@iamchinarenee
YouTube

I’m China Renee, a fashion, beauty, fitness, and lifestyle creator focused on confidence, self-love, and living well inside and out. This channel goes beyond outer beauty and aesthetics; it’s about embracing who you are, showing up authentically, and building confidence at every stage of life. I share budget-friendly fashion inspiration, wearable lookbooks, beauty and lifestyle content, and realistic wellness motivation to help you look polished without overspending. I believe great style isn’t about price tags—it’s about creativity, mindset, and confidence. Choosing a healthier lifestyle changed my life, and I share my journey honestly to inspire balance, growth, and consistency. At the heart of everything I create is positivity, self-belief, and becoming the best version of yourself on your own terms. For collaborations, PR, and bookings: www.IamChinaRenee.com | [email protected] Subscribe & join the community—you’ll love it here ✨

Followers

314,000

Engagement

6.1%

Avg Views

-

BeautySkincarePersonal carebeauty-skincare
Spreesy quality score: 80
DONNIE LAWS Appalachia
DONNIE LAWS Appalachia
@donnielaws7020
YouTube

This Channel is all about APPALACHIA, STORIES, METAL DETECTING, WILDLIFE VIDEOS, UNEXPLAINED, DIY PROJECTS and much MORE. Located in the Southern Appalachian Mountains of East Tennessee with a love of finding Old History and Exploring the mountains. Showing the Wildlife and Natural Beauty of the Mountains as we search for History. Stories of our people and how they lived and their history. This channel has 14 Different Playlists to choose from. I strongly believe in always KEEPING IT REAL. History is laying all around us, Let's go find it together. Join the Adventures as I explore the hidden Secrets of our past, the people and the beauty these Mountains.

Followers

213,000

Engagement

16.7%

Avg Views

-

BeautySkincarePersonal carebeauty-skincare
Spreesy quality score: 80
Maya Love
Maya Love
@ayeitsmaya
YouTube

✨ I create lifestyle content, beauty, fashion, travel, décor, and real-life conversations, with the goal of inspiring, motivating, and entertaining. Outside of YouTube, I’m also pursuing my passion for acting, and this channel reflects both my love for storytelling and my everyday lifestyle. 💕🎬 Thank y'all for your love and support 💋 Subscribe For Weekly Lifestyle Content ➡️ https://www.youtube.com/c/AYEitsMaya?sub_confrimation=1 💕Make sure y'all subscribe to our family channel with me, my mother and brother. The KMH Family https://www.youtube.com/c/TheKMHFamily 💫Sign up for my weekly Newsletter below! It is a way for us to connect to each other. NEWSLETTER LINK: https://www.youtubertoentrepreneur.com/newsletter --BUSINESS INQUIRIES-- [email protected] I am open to brand sponsorships and inquires. I can do integrated videos, reviews and hauls for your brand

Followers

462,000

Engagement

5.1%

Avg Views

-

BeautySkincarePersonal carebeauty-skincare
Spreesy quality score: 80
eryn weaver
eryn weaver
@eryn.weaver
YouTube

documenting life’s little moments—vlogs, hauls, beauty, and the occasional mess🙊

Followers

267,000

Engagement

5.3%

Avg Views

-

BeautySkincarePersonal carebeauty-skincare
Spreesy quality score: 80

How to Plan Beauty & Cosmetics Creator Content on YouTube

Use YouTube as one content format, then decide whether the product proof, audience context, and outreach angle fit the category.

1. The “Hook” Strategy

On YouTube, you have less than 3 seconds to grab attention. For Beauty & Cosmetics, this means showing the visual demonstrations immediately.

2. Review Native Formats

Review which audio, format, or recurring content pattern already appears in the Beauty & Cosmetics community, then decide whether your product can fit without forcing the brief.

3. The “Link in Bio” Funnel

Unlike other platforms, YouTube traffic flow is specific. Ensure your creators are using clear CTAs to direct viewers to their bio link, which should go directly to your Amazon listing.

4. Product Fit Over Polish

High production value is not always the right signal on YouTube. Compare creator content against the product use case, shopper question, and outreach goal before choosing a brief.

Creator content ideas for Beauty & Cosmetics
  • Visual Demonstrations content that shows results in the first few seconds.
  • Trusted Reviews storytelling that matches YouTube viewing habits.
  • Trend Alignment clips that can be repurposed across ads.
  • Anchor the pitch around fit signal (Review).
  • Use creators signals as planning context before outreach.

Frequently Asked Questions

How do I find YouTube Beauty & Cosmetics creators in United States?
Spreesy helps you browse American beauty creators on YouTube that fit beauty & cosmetics content. Use the page filters to focus on creators aligned with the niche, market, and Amazon product brief.
Why use YouTube for Beauty & Cosmetics marketing in United States?
YouTube can be useful for beauty & cosmetics brands in United States when the product proof fits the local content format, language, and shopper context.
How much do YouTube Beauty & Cosmetics creators in United States cost?
Pricing varies by follower tier, engagement quality, and campaign scope. Use the rate guidance on this page and our pricing calculator to estimate YouTube creator fees for beauty & cosmetics campaigns in United States.
Can I compare this market with other countries or platforms?
Yes. From this page you can jump to other platforms in United States, explore the same beauty & cosmetics niche in nearby markets, or broaden your search to all YouTube creators.