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YouTube Creators in United States
Partner with American YouTube influencers who understand local trends and drive authentic engagement.
YouTube creator benchmarks in United States
Directional rate, engagement, and CPM bands to help you budget American creator outreach.
$382–$1,663
Per post estimate
2%–6%
Directional range
$16–$45
Estimated CPM
83
Creators modeled
- • CPM ranges reflect historical pricing and content complexity.
- • Ranges are directional and intended for planning, not fixed quotes.
- • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
- • Individual creator rates can exceed ranges when content rights or whitelisting are included.
How to brief YouTube creators in United States
Use this page when you need YouTube content that feels native to United States, not a generic global creator list with a country filter bolted on.
YouTube product demos, launch posts, and UGC that needs American language, references, or retail context.
Check local audience mix, recent YouTube posting cadence, engagement quality, and whether the creator has already made Amazon-friendly product content.
Lead with the local customer problem, the product proof you want shown, and one clear Amazon listing action you want viewers to take.
- Language fit: English, Spanish
- Top local channels: TikTok, Instagram, YouTube
- Popular niches: Beauty, Tech, Lifestyle
- Retail context: Amazon, Walmart, Target
Creator Benchmarks for YouTube in United States
Performance bands based on the creators we've vetted for United States.
Based on 18 creator profiles in our index.
18
In this page's matching set
132,000-6,890,000
Typical creator audience size
5.8%-7.4%
25th-75th percentile
$11,236-$28,089
Estimated from median creator data
Top YouTube creators in United States
A live sample of YouTube creators available for American campaigns.
Your beauty journey doesn’t end at a certain age. I am a 71 year-old woman who has been making videos on YouTube over 12 years. It's been a great journey and I've loved it. I am a wife, mother and grandmother. I love talking about skincare (especially Red Light Therapy, Retin-A, and Obagi) and makeup. Thank you for watching my videos! I am so very grateful. 🧡🧡❤️❤️❤️
Followers
157,000
Engagement
10.3%
Avg Views
-
Click for more Tasting History Every Tuesday, I show you how to make a different historic dish while exploring the history surrounding it. Subscribe and join me as we Taste a bit of History. Order the Tasting History Cookbook at https://bit.ly/3GHL7wC Support the channel at https://www.patreon.com/tastinghistory https://linktr.ee/Tastinghistory Instagram @tastinghistorywithmaxmiller Twitter @Tastinghistory1 Tasting History 22647 Ventura Blvd #323 Woodland Hills, CA 91364
Followers
4,310,000
Engagement
5.7%
Avg Views
-
History that deserves to be remembered. If you love history, this is the channel for you! Stories of forgotten history, all between five and fifteen minutes long. Episodes are posted Monday, Wednesday and Friday mornings. I have always loved history and believe that history does not have to be boring. At its heart, history is story telling, and I believe that it should be told with passion and genuine love for the material. History might be tragic, it might be comic, but it is the story of who we are, and we should not be afraid to enjoy that story, and be moved by it. I live in the American Midwest, talk too fast but am working on that, and tie my own bow ties. Yes, the hats in the background are mine. Topic suggestions are always welcome. Send them to [email protected] Fan mail is welcome at: PO Box 1473, O'Fallon, IL 62269 Join our community at https://thehistoryguyguild.locals.com/
Followers
1,630,000
Engagement
7.0%
Avg Views
-
Ashley is a TWU Alumna with a degree in Business Administration and a concentration in Marketing. She is an ambitious creator prioritizing her corporate career while posting vlogs and chit chats on her YouTube channel, and beauty, fashion, and lifestyle content on her Instagram and TikTok. She has a heart for inspiring and uplifting young women by promoting education, self love, self care, personal development, traveling and creating a life of attainable luxury.
Followers
524,000
Engagement
5.7%
Avg Views
-
Howdy! My name is Austin, and I make video essays exploring personal finance, consumer culture, generational wealth shifts, and the economic forces shaping modern life. My goal is to help you understand the systems shaping our financial lives and make more intentional decisions as a result! New videos every Friday! Business Inquiries: [email protected]
Followers
162,000
Engagement
6.0%
Avg Views
-
Josh and Carolyn from Homesteading Family bring you practical knowledge on how to Grow, Preserve and Thrive on your homestead, whether you are in a city apartment or on 40 acres in the country. If you want to increase your self-sufficiency and health be sure to subscribe for helpful videos on gardening, preserving, DIY projects and Traditional Cooking. You can also find us at our blog https://homesteadingfamily.com If you have video topic suggestions or requests, leave them in the comments below any video or email us at [email protected] We upload new videos weekly. Thanks for watching, and welcome to our Homesteading Family!
Followers
900,000
Engagement
7.1%
Avg Views
-
Gaia is an online streaming video service and community dedicated to providing transformational media to those seeking a fully awake and aware life. Encouraging the exploration and growth of our mind, body and soul, Gaia provides new perspectives, collective wisdom and the content to make real-life changes. Our exclusive videos go beyond the boundaries of mainstream media to reveal new and enlightening perspectives to help you thrive in our changing world. Join our community for full video access at https://bit.ly/2NNYBwp You can also subscribe to our Gaia YouTube Channel along with individual shows by clicking on the "subscribe" links below or in the right-hand sidebar.
Followers
1,830,000
Engagement
6.3%
Avg Views
-
The PoliceActivity channel is one of the leading informational platforms on YouTube for police related news and events, bringing you educational and informative content. Our goal is to provide an unfiltered and unbiased look into law enforcement. * This channel is made strictly for educational and news gathering purposes. Not affiliated with any law enforcement agency. *
Followers
6,890,000
Engagement
5.3%
Avg Views
-
Hi! My name is Jennifer Maker and I am the lady behind the crafty fun! Each week I share a fun craft tutorial here on YouTube! If you'd like to make a tutorial suggestion for a future episode, post a comment on one of my videos or share your ideas at https://jennifermaker/cricutcrafters Follow along on my DIY and crafty adventures and learn something new at https://jennifermaker.com I appreciate every subscriber -- just click: http://bit.ly/sub2jennifer Get my updates and free project patterns delivered straight to your e-mail inbox in my free newsletter at https://jennifermaker.com (scroll to the bottom) Get ALL of my free patterns at https://jennifermaker.com/library ==================== As an Amazon Associate I earn from qualifying purchases. Videos and descriptions may contain affiliate links.
Followers
1,210,000
Engagement
5.5%
Avg Views
-
I’m Nick, and I create easy-to-understand animated videos about personal finance, investing, passive income, and managing debt. My goal is to break down complex financial topics using whiteboard animations that make learning both simple and engaging. Whether you're looking to grow your money, escape debt, or start building passive income streams, you’re in the right place. Contact me for any request: [email protected] 🔔 Subscribe for weekly videos designed to inform and entertain — no jargon, just clear insights. 📌 Please note: These videos are for entertainment purposes only and do not constitute financial advice. 📌 Disclaimer: This channel features original fan art and illustrations inspired by adult animation styles. All characters and artwork are original creations and are used for entertainment and illustrative purposes only.
Followers
169,000
Engagement
6.5%
Avg Views
-
I’m Emma McAdam, a Licensed Marriage and Family Therapist, and my mission is to make mental health resources easier to access. I take therapy skills and psychological research and condense them down into bite-sized nuggets of help. As a licensed therapist, one thing I’ve noticed is that most people have no idea of what they can do to improve depression, anxiety, or other mental illness. I’m here to spread the message that while mental illness is real, it’s common, it’s debilitating, it’s also treatable. There are dozens of research-backed approaches to treating depression, anxiety, ptsd, and other mental illness. Change, growth, and healing are possible. Please keep courage! Try one little thing every day to improve your life and health, and things can get so much better! I am not currently taking any new clients, but you can find a therapist with my sponsor: BetterHelp.com/therapyinanutshell
Followers
2,460,000
Engagement
5.5%
Avg Views
-
Jeremy Lefebvre Reacts to only the most intriguing finance video of the day. Jeremy has a primary channel Financial Education which was started in 2016. Jeremy has been an active investors in public companies since the 2008 financial crisis. Jeremy focuses on long term investing in companies he believes are game changers for the future. Living by his quote "Buy the Dip and Never Trip".
Followers
132,000
Engagement
6.9%
Avg Views
-
How's it going everyone? My name is Sam. I mostly talk about crypto. REMEMBER, the goal of making money investing is to live life how you want. Nothing I say is meant to be taken as legal, tax or investing advice. For entertainment purposes only. For any business partnerships please reach out via the email below. [email protected]
Followers
351,000
Engagement
6.4%
Avg Views
-
Welcome to the official Channel of Chris Sain Jr. the Peoples Champ & Best Teacher in the Game. Here you’ll find the full spectrum of Chris Sain.’s signature investments, stock picks, and analysis across sports, culture, and the stock market. The channel features highlights and segments from Chris' Market Overview, Pull Up Season web series, $100K Challenge and Flowers. You’ll also find powerful conversations and commentary from the Deeper than Sports series tackling the issues around money and wealth. This channel is the exclusive home for Chris Sain's YouTube Shorts, digital exclusives, and original content you won’t find anywhere else. If you want bold investment takes, intentional insight on personal finance business, and the unmistakable style of Chris Sain — you’re in the right place. Subscribe and stay locked in.
Followers
1,110,000
Engagement
8.0%
Avg Views
-
News and politics without the BS and hype. Political commentator, Gina Bonanno exposes the corruption and hypocrisy in DC and beyond. Thanks for watching and supporting the show!
Followers
271,000
Engagement
13.1%
Avg Views
-
Welcome to Pop & Politics Youtube talk show, where trending news meets urban conservative insights! Join our dynamic panel of hosts from Baltimore, MD, as they discuss the hottest viral news today in politics, and pop culture. From in-depth media analysis to captivating political commentary, we blend information with entertainment, delivering a unique take on current events from a conservative perspective. Join and be part of the movement. For Collaboration and Business inquiries: 📩 Email: [email protected] Business Inquires: [email protected] Booking: [email protected] 🛍️ Merch: https://shop.mcmshows.com/albums/448592-pop-and-politics 🔔 Hit that subscribe button for bold & insightful discussions on trending news and pop culture, all from a bold urban conservative perspective https://www.youtube.com/@pop-and-politics/?sub_confirmation=1
Followers
215,000
Engagement
13.0%
Avg Views
-
A channel dedicated to exploring the evidence of magic, rituals and religion in the Norse world
Followers
187,000
Engagement
7.6%
Avg Views
-
I am a Michigan attorney who has practiced in the fields of Lemon Law and Consumer Protection for 35 years. I have written extensively on a variety of topics and taught both law and history. Lehto's Law is the reincarnation of a talk show I hosted for a decade on the radio in Michigan. I have also written some books, mainly involving cars and Michigan history. I have ONE other channel (called "Steve Lehto Second Channel"). I do not post my own videos on any other channels besides these two. If you wish to send correspondence to me via the US Postal service, please use this address: P.O. Box 168 Atlas MI 48411 For sponsorship inquiries, email: [email protected] Website: http://www.lehtoslaw.com
Followers
625,000
Engagement
6.6%
Avg Views
-
Market Intelligence: United States
Key insights for creator partnerships in this market
YouTube Campaign Playbook
What consistently converts for YouTube campaigns in United States.
How Spreesy Vets Creators
We only surface creators who pass engagement and audience-fit checks.
Engagement authenticity: we flag abnormal like/view ratios and bot signals.
Audience fit: location + interest alignment against the target market.
Content quality: consistent posting cadence and conversion-friendly hooks.
See How Perfect Matches Look
From fit reasons to first outreach, keep creator review tied to the Amazon product.
Melissa55
Your beauty journey doesn’t end at a certain age. I am a 71 year-old woman who has been making videos on YouTube over 12 years. It's been a great journey and I've loved it. I am a wife, mother and grandmother. I love talking about skincare (especially Red Light Therapy, Retin-A, and Obagi) and makeup. Thank you for watching my videos! I am so very grateful. 🧡🧡❤️❤️❤️
Tasting History with Max Miller
Click for more Tasting History Every Tuesday, I show you how to make a different historic dish while exploring the history surrounding it. Subscribe and join me as we Taste a bit of History. Order the Tasting History Cookbook at https://bit.ly/3GHL7wC Support the channel at https://www.patreon.com/tastinghistory https://linktr.ee/Tastinghistory Instagram @tastinghistorywithmaxmiller Twitter @Tastinghistory1 Tasting History 22647 Ventura Blvd #323 Woodland Hills, CA 91364
The History Guy: History Deserves to Be Remembered
History that deserves to be remembered. If you love history, this is the channel for you! Stories of forgotten history, all between five and fifteen minutes long. Episodes are posted Monday, Wednesday and Friday mornings. I have always loved history and believe that history does not have to be boring. At its heart, history is story telling, and I believe that it should be told with passion and genuine love for the material. History might be tragic, it might be comic, but it is the story of who we are, and we should not be afraid to enjoy that story, and be moved by it. I live in the American Midwest, talk too fast but am working on that, and tie my own bow ties. Yes, the hats in the background are mine. Topic suggestions are always welcome. Send them to [email protected] Fan mail is welcome at: PO Box 1473, O'Fallon, IL 62269 Join our community at https://thehistoryguyguild.locals.com/
YouTube Marketing in United States
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