Instagram + Beauty & Cosmetics + United Kingdom

Find Instagram Creators for Beauty & Cosmeticsin United Kingdom

Browse vetted British beauty creators on Instagram who already fit your beauty & cosmetics niche and market.

Research Snapshot

Instagram creator benchmarks for Beauty & Cosmetics in United Kingdom

Directional rate, engagement, and CPM bands for British beauty creators on Instagram.

Updated February 2026Confidence: 88/100
Rate range

$242–$1,229

Per post estimate

Engagement band

1.6%–5.2%

Directional range

CPM band

$12–$34

Estimated CPM

Sample size

148

Creators modeled

Methodology
  • CPM ranges reflect historical conversion quality and campaign velocity.
  • Ranges are directional and intended for planning, not guaranteed pricing.
Limitations
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.

Instagram Beauty & Cosmetics creator benchmarks in United Kingdom

What the exact Instagram + Beauty & Cosmetics + United Kingdom match set looks like right now.

Based on 16 vetted creators in our index.

Creators Available

16

In this page's matching set

Follower Range

2,468-588,720

Typical creator audience size

Engagement Band

0.8%-20.8%

25th-75th percentile

Typical Rate Range

$256-$640

Estimated from median creator data

Avg views range: 0-575Effective CPM: 24.00

Top Beauty & Cosmetics creators on Instagram in United Kingdom

A live sample of creators who match this platform, niche, and market combination.

Vic Zekaite
Vic Zekaite
@beautywithvz
Instagram

just a makeup & skincare obsessed babe 💌 [email protected]

Followers

4,511

Engagement

7.0%

Avg Views

1,178

Makeup TutorialsSkincare ReviewsProduct ReviewsBeauty Tips
Spreesy quality score: 82
Hazel Jane
Hazel Jane
@byhazelj
Instagram

UK Based Youtuber + Content Creator 🖤 TikTok (440k) - @byhazelj ❤ YouTube (260k) - @byhazelj [email protected]

Followers

109,777

Engagement

16.0%

Avg Views

2,209

Makeup TutorialsSelf-CareRelatable ContentPop Culture
Spreesy quality score: 81
LONDON NAIL ART, BIAB, MANICURES & PEDICURES
LONDON NAIL ART, BIAB, MANICURES & PEDICURES
@nuka.nails
Instagram

💖 Gel • Nail Art • BIAB • Pedis 🦋 Brows• Lashes • LashLifts • Tattoos • Freckles 🛒 NAIL ART BRUSHES 💕 [email protected]

Followers

93,210

Engagement

12.0%

Avg Views

1,483

Nail ArtManicuresPedicuresEyelash Extensions
Spreesy quality score: 80
Teni Tendazzle
Teni Tendazzle
@tenitendazzle
Instagram

Beauty & UGC Creator 🫧 💌:[email protected] 📍london

Followers

7,765

Engagement

18.0%

Avg Views

907

Makeup TutorialsProduct ReviewsBlack Girl MakeupUGC Content
Spreesy quality score: 78
Hannah
Hannah
@hannahlisa.makeup
Instagram

31, UK Beauty Content Creator 💌 [email protected] 15% off Sephora UK - HANNAHHSPH

Followers

26,221

Engagement

49.0%

Avg Views

142

MakeupSkincareLip ProductsBeauty Reviews
Spreesy quality score: 77
Egle Paskunaite
Egle Paskunaite
@silktify
Instagram

📸 Product photographer, creative content creator 🗳 PR + freelance beauty / skincare( email below) 📍UK 🇱🇹🇬🇧 ✉️ [email protected]

Followers

23,370

Engagement

72.0%

Avg Views

464

Makeup ReviewsLip ProductsMakeup TutorialsProduct Photography
Spreesy quality score: 77
PRAI Beauty UK - Official page
PRAI Beauty UK - Official page
@praibeautyuk
Instagram

👩‍🔬 Neck Experts since 2014 🤍 Transformed over 1 million necks 🛍️ Stocked in Boots, M&S and Waitrose 🤎 Shop The Original Neck Cream 👇🏼

Followers

17,346

Engagement

23.0%

Avg Views

-

Anti-aging SkincareNeck CareMidlife Skincare
Spreesy quality score: 75
becca whiting
becca whiting
@beccawhitingmua
Instagram

makeup | fashion | life 💋 💌: [email protected]

Followers

5,230

Engagement

36.0%

Avg Views

299

Makeup TutorialsValentine's Day MakeupProduct ReviewsFashion
Spreesy quality score: 75
Theladytomi
Theladytomi
@theladytomee
Instagram

Tomi Olukoju Beauty | Lifestyle Creator 🌸🎀🌸 I am fun & vibes, obsessed with Beauty, Coffee, Perfumes & YOU [email protected] Leeds|NYC

Followers

12,930

Engagement

20.0%

Avg Views

205

SkincareMakeupProduct ReviewsLifestyle
Spreesy quality score: 75
Tanya Bardsley
Tanya Bardsley
@tanyabardsley7
Instagram

@thebardsleybunch agent [email protected] @tanyabardoonline @asanteapparelofficial @lookelevenhairextensions @ulikeuk https://bit.ly/4inbqL1

Followers

588,720

Engagement

2.0%

Avg Views

-

MakeupHairFashionJewelry
Spreesy quality score: 56
calebkilby
calebkilby
@calebkilby
Instagram

•Old habits tattoo London •Wednesday / Friday - appointment only •Contact - [email protected]

Followers

25,274

Engagement

2.0%

Avg Views

-

Tattoo ServicesTattoo DesignBody Art
Spreesy quality score: 52
Alice
Alice
@emerald_alicemakeup
Instagram

Where art meets makeup Uk Creative artist playing with makeup Enquiries and pr - [email protected] 🕰️Tik tok- emerald_alice

Followers

18,190

Engagement

1.0%

Avg Views

-

Creative MakeupEditorial MakeupMakeup TutorialsBeauty Looks
Spreesy quality score: 44
MIA PELCH
MIA PELCH
@miapelch
Instagram

▫️CEO & Founder @twistedbeauty.apparel ▫️Editorial Hairstylist/MUA @hairbymiapelch ▫️Beauty & Lifestyle for bookings or collabs [email protected]

Followers

33,219

Engagement

0.0%

Avg Views

-

HairstylistMakeup ArtistryFashionTravel
Spreesy quality score: 37
𝐂𝐥𝐚𝐫𝐢𝐬𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞
𝐂𝐥𝐚𝐫𝐢𝐬𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞
@clarislifestyle
Instagram

𝐅𝐫𝐚𝐠𝐫𝐚𝐧𝐜𝐞 /𝐁𝐞𝐚𝐮𝐭𝐲 /𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞📍🇬🇧 𝟑8.3k𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬 𝐨𝐧 𝐓𝐢𝐤 𝐓𝐨𝐤 :𝐂𝐥𝐚𝐫𝐢𝐬𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞𝟏 📧 [email protected] for collaborations Check Reels for content

Followers

10,263

Engagement

0.0%

Avg Views

103

Perfume ReviewsFragrance LayeringAffordable FragrancesLifestyle
Spreesy quality score: 34
𝙲 𝙰 𝚁 𝙻 𝙰  | content creator 🖤
𝙲 𝙰 𝚁 𝙻 𝙰 | content creator 🖤
@carlaglassmakeup
Instagram

🖤 2 5 | Northern Irish 💌 [email protected] 🛍 founder @carlalouisecosmetics_

Followers

11,995

Engagement

0.0%

Avg Views

-

Makeup TutorialsProduct ReviewsBeauty LooksCosmetics
Spreesy quality score: 34
Bananas Body Art Ltd
Bananas Body Art Ltd
@bananasbodyart
Instagram

🍌 Established ‘99 📚 By appointment only 📞 01268 288180 ✉️ [email protected] ▪️ @aarongibbstattoos ▪️ @bananasbodyart

Followers

2,468

Engagement

0.0%

Avg Views

-

PiercingBody ModificationTattooing
Spreesy quality score: 30

How to Succeed with Beauty & Cosmetics on Instagram

The strategy for Instagram is unique. Here is how top Beauty & Cosmetics brands are winning on this platform.

1. The “Hook” Strategy

On Instagram, you have less than 3 seconds to grab attention. For Beauty & Cosmetics, this means showing the visual demonstrations immediately.

2. Leverage Trends

Instagram is driven by trends. Use our creators to identify which audio or format is currently viral in the Beauty & Cosmetics community and adapt your product content to fit that mold naturally.

3. The “Link in Bio” Funnel

Unlike other platforms, Instagram traffic flow is specific. Ensure your creators are using clear CTAs to direct viewers to their bio link, which should go directly to your Amazon listing.

4. Authenticity Over Production

High production value often performs worse on Instagram for Beauty & Cosmetics products. Raw, authentic user-generated content builds more trust and drives higher conversion rates.

Creator content ideas for Beauty & Cosmetics
  • Visual Demonstrations content that shows results in the first few seconds.
  • Trusted Reviews storytelling that matches Instagram viewing habits.
  • Trend Alignment clips that can be repurposed across ads.
  • Anchor the pitch around avg roi (4.5x).
  • Lean into creators signals for higher conversion intent.

Frequently Asked Questions

How do I find Instagram Beauty & Cosmetics creators in United Kingdom?
Spreesy helps you browse vetted British beauty creators on Instagram that specialize in beauty & cosmetics. Use the exact page filters to focus on creators already aligned with your niche and market.
Why use Instagram for Beauty & Cosmetics marketing in United Kingdom?
Instagram works well for beauty & cosmetics brands in United Kingdom because creators can publish platform-native content that feels local, credible, and conversion-friendly for British shoppers.
How much do Instagram Beauty & Cosmetics creators in United Kingdom cost?
Pricing varies by follower tier, engagement quality, and campaign scope. Use the rate guidance on this page and our pricing calculator to estimate Instagram creator fees for beauty & cosmetics campaigns in United Kingdom.
Can I compare this market with other countries or platforms?
Yes. From this page you can jump to other platforms in United Kingdom, explore the same beauty & cosmetics niche in nearby markets, or broaden your search to all Instagram creators.