Instagram + Beauty & Cosmetics + Italy

Find Instagram Creators for Beauty & Cosmeticsin Italy

Browse vetted Italian beauty creators on Instagram who already fit your beauty & cosmetics niche and market.

Research Snapshot

Instagram creator benchmarks for Beauty & Cosmetics in Italy

Directional rate, engagement, and CPM bands for Italian beauty creators on Instagram.

Updated February 2026Confidence: 88/100
Rate range

$242–$1,229

Per post estimate

Engagement band

1.6%–5.2%

Directional range

CPM band

$12–$34

Estimated CPM

Sample size

148

Creators modeled

Methodology
  • CPM ranges reflect historical conversion quality and campaign velocity.
  • Ranges are directional and intended for planning, not guaranteed pricing.
Limitations
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.

Instagram Beauty & Cosmetics creator benchmarks in Italy

What the exact Instagram + Beauty & Cosmetics + Italy match set looks like right now.

Based on 18 vetted creators in our index.

Creators Available

18

In this page's matching set

Follower Range

38,495-2,569,714

Typical creator audience size

Engagement Band

8.3%-23.5%

25th-75th percentile

Typical Rate Range

$2,401-$6,002

Estimated from median creator data

Avg views range: 0-0Effective CPM: 24.00

Top Beauty & Cosmetics creators on Instagram in Italy

A live sample of creators who match this platform, niche, and market combination.

⛓️TATTOO TEMPLE⛓️
⛓️TATTOO TEMPLE⛓️
@propaganda_tattoo_temple
Instagram

TATTOOS & PIERCINGS STUDIO Via Pestalozzi 10/24 Milano 📩: [email protected] - Powered by @probodysupply @tigerspitbalm

Followers

38,495

Engagement

27.0%

Avg Views

2,134

Tattoo StudioTattoo DesignPiercingsMicroblading
Spreesy quality score: 80
Filipa Lenja Ries
Filipa Lenja Ries
@filiparies
Instagram

tiktok: filipalenja 💌[email protected] @bg_impressum

Followers

202,783

Engagement

35.0%

Avg Views

-

MakeupMascaraTravel
Spreesy quality score: 80
Fefè
Fefè
@fefeilbarbieredelblocco
Instagram

Collab/Booking: [email protected] Barber @ilbarbieredelbloccostore 📍Viale della Repubblica 1, Lissone(MB) PRENOTA DAL LINK ⬇️ o 3334378327 📞

Followers

589,449

Engagement

15.0%

Avg Views

-

Men's HaircutsBuzz CutsStylingBarber Shops
Spreesy quality score: 80
Heimi
Heimi
@heimi.saluteeprevenzione
Instagram

K, J, P, V e Z Esperti della salute e prevenzione 🩺 Creiamo qualità di vita, ma prima seguici! ✉️ [email protected]

Followers

1,278,638

Engagement

14.0%

Avg Views

-

Preventative MedicineMedical InformationLifestyle & WellnessHealthcare
Spreesy quality score: 80
Abbie Herbert
Abbie Herbert
@abbieherbert_
Instagram

Welcome to the chaos ✨🫶 On TikTok, Snapchat, & YouTube [email protected]

Followers

2,569,714

Engagement

39.0%

Avg Views

-

FashionBeautyLifestyleTravel
Spreesy quality score: 80
Shelly
Shelly
@itsbabyshelly
Instagram

📩 [email protected] 👩🏼‍🤝‍👨🏽💍 TikTokerin 🥳

Followers

90,209

Engagement

29.0%

Avg Views

-

ParfumsTravelFashionPersonal Care
Spreesy quality score: 80
anna manao🫶🏻
anna manao🫶🏻
@annamanao
Instagram

content creator beauty tips & lifestyle for work 📧 [email protected] [email protected]

Followers

171,431

Engagement

8.0%

Avg Views

-

SkincareMakeupDaily RoutineLifestyle
Spreesy quality score: 80
Rebecca Forzoni
Rebecca Forzoni
@rebecca_forzoni
Instagram

Love yourself first✨ 📍Firenze Collab 💌 [email protected] @legaragemode ambassador 💗

Followers

99,149

Engagement

22.0%

Avg Views

-

Eyebrow CareFashionBeauty RoutineClothing
Spreesy quality score: 80
Salute Naturale 🍀
Salute Naturale 🍀
@salute.naturale.it
Instagram

Benessere & salute naturale ogni giorno 🌱 Trasforma corpo & mente 🔥 👇Link ai prodotti naturali che funzionano davvero👇

Followers

91,789

Engagement

24.0%

Avg Views

-

Natural HealthDetoxNutritionMen's Health
Spreesy quality score: 80
Farmacista di tiktok
Farmacista di tiktok
@farmacistaditiktok
Instagram

Il vostro farmacista di fiducia 👨🏻‍⚕️ Collab: [email protected]

Followers

134,209

Engagement

8.0%

Avg Views

-

PharmacySupplementsMental HealthCommon Ailments
Spreesy quality score: 80
Antonino Spinalbese
Antonino Spinalbese
@antonspin_
Instagram

Digital Manager [email protected] Hairstylist & Ph @aldocoppola City Life Milan @theagencyaldocoppola Stylist Team

Followers

579,997

Engagement

15.0%

Avg Views

-

HairstylingSkincareFashionLifestyle
Spreesy quality score: 80
Francesca | laz3cca
Francesca | laz3cca
@laz3cca
Instagram

💅Grassa, bella e simpatica: un incubo 🌿Skin, hair & food 💊PCOS & InsRes 📩[email protected]

Followers

89,773

Engagement

21.0%

Avg Views

-

SkincareHaircareFood & RecipesPCOS & Health
Spreesy quality score: 80
Dott. Valerio Rosso
Dott. Valerio Rosso
@valeriorosso
Instagram

Medico e Divulgatore Scientifico. 🧠 Neuroscienze e Lifestyle Medicine 🧬 ⭐️ Cofounder di Lifeology.it ❤️ Marito di @anestesia_rianimazione

Followers

162,022

Engagement

5.0%

Avg Views

-

Lifestyle MedicineNutritionSleep ScienceNeuroscience
Spreesy quality score: 80
Naomi Akano
Naomi Akano
@naomiakano
Instagram

🐈‍⬛ Milano, Italia 📩Collabs: [email protected]

Followers

141,884

Engagement

20.0%

Avg Views

-

MakeupHairstylingFashionLifestyle
Spreesy quality score: 80
Tiziana Giannoni Fisioterapista
Tiziana Giannoni Fisioterapista
@tiziana_giannoni
Instagram

💃Fisioterapista Ho fondato la prima accademia fisioterapica in Italia 👇🏻Accedi ora a FISIOHUB ACADEMY👇🏻

Followers

199,654

Engagement

8.0%

Avg Views

-

Physical TherapyRehabilitationPain ManagementWellness
Spreesy quality score: 80
Dr. Ales Ulishchenko – MD, PhD, Dottore in osteopatia, Guaritore
Dr. Ales Ulishchenko – MD, PhD, Dottore in osteopatia, Guaritore
@dr_ales_italian
Instagram

Consigli per la guarigione e la bellezza. Psicosomatica. 18 anni di esperienza. 🔥 PARTECIPA AL PROGRAMMA TRASFORMATIVO DI 20 GIORNI PER CORPO E VISO 👇

Followers

113,701

Engagement

9.0%

Avg Views

-

Anti-agingHolistic WellnessFacial RejuvenationOsteopathy
Spreesy quality score: 80
LORETTA GRACE
LORETTA GRACE
@graceonyourdash
Instagram

• Actress | Singer | TV Host | Beauty Problem Solver 💄 • My Beauty Campaign #ilmakeupèpertutti •📍Milan •👇🏾Click Here

Followers

395,889

Engagement

5.0%

Avg Views

-

Makeup TutorialsSkincare ReviewsProduct DemonstrationsBrand Partnerships
Spreesy quality score: 80
MARTINA TRINCA
MARTINA TRINCA
@martina_trinca
Instagram

♡︎MUA ♡︎TikTok: martinatrincaa ♡︎Email: [email protected]

Followers

226,587

Engagement

12.0%

Avg Views

-

Makeup TutorialsHair StylingFashionLifestyle
Spreesy quality score: 80

How to Succeed with Beauty & Cosmetics on Instagram

The strategy for Instagram is unique. Here is how top Beauty & Cosmetics brands are winning on this platform.

1. The “Hook” Strategy

On Instagram, you have less than 3 seconds to grab attention. For Beauty & Cosmetics, this means showing the visual demonstrations immediately.

2. Leverage Trends

Instagram is driven by trends. Use our creators to identify which audio or format is currently viral in the Beauty & Cosmetics community and adapt your product content to fit that mold naturally.

3. The “Link in Bio” Funnel

Unlike other platforms, Instagram traffic flow is specific. Ensure your creators are using clear CTAs to direct viewers to their bio link, which should go directly to your Amazon listing.

4. Authenticity Over Production

High production value often performs worse on Instagram for Beauty & Cosmetics products. Raw, authentic user-generated content builds more trust and drives higher conversion rates.

Creator content ideas for Beauty & Cosmetics
  • Visual Demonstrations content that shows results in the first few seconds.
  • Trusted Reviews storytelling that matches Instagram viewing habits.
  • Trend Alignment clips that can be repurposed across ads.
  • Anchor the pitch around avg roi (4.5x).
  • Lean into creators signals for higher conversion intent.

Frequently Asked Questions

How do I find Instagram Beauty & Cosmetics creators in Italy?
Spreesy helps you browse vetted Italian beauty creators on Instagram that specialize in beauty & cosmetics. Use the exact page filters to focus on creators already aligned with your niche and market.
Why use Instagram for Beauty & Cosmetics marketing in Italy?
Instagram works well for beauty & cosmetics brands in Italy because creators can publish platform-native content that feels local, credible, and conversion-friendly for Italian shoppers.
How much do Instagram Beauty & Cosmetics creators in Italy cost?
Pricing varies by follower tier, engagement quality, and campaign scope. Use the rate guidance on this page and our pricing calculator to estimate Instagram creator fees for beauty & cosmetics campaigns in Italy.
Can I compare this market with other countries or platforms?
Yes. From this page you can jump to other platforms in Italy, explore the same beauty & cosmetics niche in nearby markets, or broaden your search to all Instagram creators.