Instagram + Beauty & Cosmetics + Brazil

Find Instagram Creators for Beauty & Cosmeticsin Brazil

Browse vetted Brazilian beauty creators on Instagram who already fit your beauty & cosmetics niche and market.

Research Snapshot

Instagram creator benchmarks for Beauty & Cosmetics in Brazil

Directional rate, engagement, and CPM bands for Brazilian beauty creators on Instagram.

Updated February 2026Confidence: 88/100
Rate range

$242–$1,229

Per post estimate

Engagement band

1.6%–5.2%

Directional range

CPM band

$12–$34

Estimated CPM

Sample size

148

Creators modeled

Methodology
  • CPM ranges reflect historical conversion quality and campaign velocity.
  • Ranges are directional and intended for planning, not guaranteed pricing.
Limitations
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.

Instagram Beauty & Cosmetics creator benchmarks in Brazil

What the exact Instagram + Beauty & Cosmetics + Brazil match set looks like right now.

Based on 18 vetted creators in our index.

Creators Available

18

In this page's matching set

Follower Range

12,846-519,992

Typical creator audience size

Engagement Band

13.3%-21.0%

25th-75th percentile

Typical Rate Range

$1,887-$4,718

Estimated from median creator data

Avg views range: 9,977-35,636Effective CPM: 24.00

Top Beauty & Cosmetics creators on Instagram in Brazil

A live sample of creators who match this platform, niche, and market combination.

Andrelo
Andrelo
@caioandrelo
Instagram

beauty & skincare comercial: [email protected] arte de somar memórias 🇧🇷

Followers

125,588

Engagement

19.0%

Avg Views

105,236

SkincareFashion AccessoriesCarnival Fashion
Spreesy quality score: 100
vitória maria
vitória maria
@vi.devitoria
Instagram

📧 [email protected] Proprietária: @vi.halr Embaixadora: @zhanghairoficial Aprenda a trançar seu cabelo 👇🏽

Followers

306,661

Engagement

17.0%

Avg Views

170,976

Braids TutorialsHairstyle Inspiration
Spreesy quality score: 100
BIA MACHADO 🪓
BIA MACHADO 🪓
@biamachadoblog
Instagram

Vivo com alegria, bom humor e ensino maquiagem 💛 🐶 @abelgoldinho Maquiadora: @biamachadomakeup ✨ [email protected]

Followers

519,992

Engagement

19.0%

Avg Views

587,205

MakeupPets (Golden Retrievers)Personal VloggingCelebrations
Spreesy quality score: 100
BaRBARHA MiRANDA
BaRBARHA MiRANDA
@barbarhamiranda
Instagram

CEO @brhalife 📨 [email protected] 🏷️ TRUEBARBARHA - @viva.true 🏷️ BARBARHA - @parafinabronze 🏷️ VS-BARBARHAMIRANDA - @versianiswim

Followers

58,674

Engagement

21.0%

Avg Views

34,330

SkincareFitnessBody CareHealth & Wellness
Spreesy quality score: 99
Raylla Silva
Raylla Silva
@ps.raylla
Instagram

são paulo, brasil hair influencer• lifestyle• beauty ceo: @raylla.hair 💆🏾‍♀️ 📧: [email protected] Provérbios 16:3

Followers

97,229

Engagement

25.0%

Avg Views

36,022

Hair StylingMakeupAesthetic ProceduresLifestyle
Spreesy quality score: 95
Larissa Dias
Larissa Dias
@_baddielari
Instagram

𝐁𝐥𝐚𝐜𝐤 𝐛𝐞𝐚𝐮𝐭𝐲 /𝓗𝓪𝓲𝓻 ✨ CEO : @_glamourlaces • [email protected]

Followers

80,928

Engagement

27.0%

Avg Views

21,797

Hair CareSelf-CareLifestyle
Spreesy quality score: 90
poli
poli
@dpolianas
Instagram

Hairstylist ⭐️ Cabelo, beleza e autocuidado. Tiktok: @dpolianas 70k 🤎 SP | [email protected]

Followers

12,846

Engagement

12.0%

Avg Views

4,534

HairstylingHaircareMakeupHair Tutorials
Spreesy quality score: 89
Fernanda Franco Cordiolli
Fernanda Franco Cordiolli
@fer.cordiolli
Instagram

Uma dona de casa que também ama se cuidar! ✉️ [email protected]

Followers

136,541

Engagement

17.0%

Avg Views

30,950

HaircareSelf-careWeight loss/FitnessFashion
Spreesy quality score: 89
BÁRBARA SINGRYDY
BÁRBARA SINGRYDY
@barbarasingrydy
Instagram

se fala “SIMGRIDI” LACE • BEAUTY • LIFE • AUTOCUIDADO ✨ [email protected] 📍SP | @manasemexe @baywigss

Followers

83,094

Engagement

9.0%

Avg Views

19,441

Wigs & HairFashionSelf-CareEvents
Spreesy quality score: 89
Alice Ferreira
Alice Ferreira
@_formulando
Instagram

💄Eu faço cosméticos 🔬Farmacêutica cosmetóloga 🧼Consultorias, fórmulas, parcerias: [email protected]

Followers

24,693

Engagement

17.0%

Avg Views

7,922

CosmeticsSkincareHaircareCosmetology
Spreesy quality score: 89
mariah abreu
mariah abreu
@alvesmariah_
Instagram

Criadora de conteudo| Publicidade 🎓 🇧🇷 Assessoria: [email protected] @backstagemariah Embaixadora @selfitacademias

Followers

57,199

Engagement

48.0%

Avg Views

9,309

MakeupBeauty ServicesFashion AccessoriesFitness
Spreesy quality score: 85
duda borges
duda borges
@eduardaborgs_
Instagram

Sua mana viciada em testar produtos & os melhores achadinhos 💌 [email protected] 🔬 Futura biomédica | 💅🏻 @usesolarbeauty

Followers

394,689

Engagement

10.0%

Avg Views

40,993

SkincareMakeupProduct ReviewsLifestyle
Spreesy quality score: 84
Maria Machado
Maria Machado
@mariamachadowm
Instagram

Maquiadora 💄 Beauty/Hair creator, modelo e mamãe do Joe 💌 [email protected] Rio, BR <3

Followers

355,888

Engagement

13.0%

Avg Views

34,476

Makeup TutorialsSkincareHair CareProduct Reviews
Spreesy quality score: 84
Camila Nunes
Camila Nunes
@camilanunees
Instagram

falo de beleza e moda e compartilho minhas experiências com leveza e essência ✨ comercial: [email protected]

Followers

464,768

Engagement

7.0%

Avg Views

30,935

Makeup ReviewsFashion TrendsProduct ReviewsLifestyle
Spreesy quality score: 83
Isa Mantini
Isa Mantini
@isamantini
Instagram

todos os surtos femininos reunidos 💄😵‍💫 beleza • lifestyle • maquiagem • cabelo • pele oleosa • moda [email protected] @mzcreators📍RJ

Followers

354,592

Engagement

41.0%

Avg Views

24,983

MakeupSkincareFashionHair Care
Spreesy quality score: 83
Juliana Emilia
Juliana Emilia
@juemilien_
Instagram

Transformando autoestima com autocuidado real✨ 📧 [email protected] Confira meus links

Followers

78,858

Engagement

14.0%

Avg Views

6,312

Hair CareMakeupSelf-CareEyelash Extensions
Spreesy quality score: 83
Nayara Castro • Natural Nails
Nayara Castro • Natural Nails
@nayaracastr.o
Instagram

aqui cuidamos das nossas unhas naturais juntinhas! ✨ [email protected] produtos que uso 👇🏻

Followers

157,897

Engagement

15.0%

Avg Views

11,981

Nail CareNail ArtNail TutorialsNail Products
Spreesy quality score: 83
LÍVIA
LÍVIA
@mascarenhaslilii
Instagram

hair • beauty • lifestyle 📩 [email protected] Salvador/ Ba

Followers

151,657

Engagement

21.0%

Avg Views

5,953

MakeupHair CareSkincareFashion
Spreesy quality score: 82

How to Succeed with Beauty & Cosmetics on Instagram

The strategy for Instagram is unique. Here is how top Beauty & Cosmetics brands are winning on this platform.

1. The “Hook” Strategy

On Instagram, you have less than 3 seconds to grab attention. For Beauty & Cosmetics, this means showing the visual demonstrations immediately.

2. Leverage Trends

Instagram is driven by trends. Use our creators to identify which audio or format is currently viral in the Beauty & Cosmetics community and adapt your product content to fit that mold naturally.

3. The “Link in Bio” Funnel

Unlike other platforms, Instagram traffic flow is specific. Ensure your creators are using clear CTAs to direct viewers to their bio link, which should go directly to your Amazon listing.

4. Authenticity Over Production

High production value often performs worse on Instagram for Beauty & Cosmetics products. Raw, authentic user-generated content builds more trust and drives higher conversion rates.

Creator content ideas for Beauty & Cosmetics
  • Visual Demonstrations content that shows results in the first few seconds.
  • Trusted Reviews storytelling that matches Instagram viewing habits.
  • Trend Alignment clips that can be repurposed across ads.
  • Anchor the pitch around avg roi (4.5x).
  • Lean into creators signals for higher conversion intent.

Frequently Asked Questions

How do I find Instagram Beauty & Cosmetics creators in Brazil?
Spreesy helps you browse vetted Brazilian beauty creators on Instagram that specialize in beauty & cosmetics. Use the exact page filters to focus on creators already aligned with your niche and market.
Why use Instagram for Beauty & Cosmetics marketing in Brazil?
Instagram works well for beauty & cosmetics brands in Brazil because creators can publish platform-native content that feels local, credible, and conversion-friendly for Brazilian shoppers.
How much do Instagram Beauty & Cosmetics creators in Brazil cost?
Pricing varies by follower tier, engagement quality, and campaign scope. Use the rate guidance on this page and our pricing calculator to estimate Instagram creator fees for beauty & cosmetics campaigns in Brazil.
Can I compare this market with other countries or platforms?
Yes. From this page you can jump to other platforms in Brazil, explore the same beauty & cosmetics niche in nearby markets, or broaden your search to all Instagram creators.