Instagram + Brazil

Instagram Creators in Brazil

Partner with Brazilian Instagram influencers who understand local trends and drive authentic engagement.

Local Expertise
Creator profiles with local language, culture, and audience context for Brazilian markets.
Instagram Specialists
Instagram creator signals that help sellers judge content style, audience fit, and outreach angle.
Vetted Quality
Review engagement authenticity, posting cadence, and content quality before adding creators to a campaign.
Research Snapshot

Instagram creator benchmarks in Brazil

Directional rate, engagement, and CPM bands to help you budget Brazilian creator outreach.

Updated February 2026Directional planning ranges
Rate range

$242–$1,225

Per post estimate

Engagement band

1.6%–5.3%

Directional range

CPM band

$12–$34

Estimated CPM

Methodology
  • Ranges are directional and intended for planning, not fixed quotes.
  • Creator quote ranges are normalized across platforms to estimate typical per-post planning rates.
Limitations
  • Benchmarks do not account for fixed production costs or product seeding.
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
Campaign brief

How to brief Instagram creators in Brazil

Use this page when you need Instagram content that feels native to Brazil, not a generic global creator list with a country filter bolted on.

Good fit when

Instagram product demos, launch posts, and UGC that needs Brazilian language, references, or retail context.

Vetting focus

Check local audience mix, recent Instagram posting cadence, engagement quality, and whether the creator has already made Amazon-friendly product content.

Outreach angle

Lead with the local customer problem, the product proof you want shown, and one clear Amazon listing action you want viewers to take.

What to check before saving
  • Language fit: Portuguese
  • Top local channels: TikTok, Instagram, YouTube
  • Popular niches: Beauty, Lifestyle, Fashion
  • Retail context: Amazon.com.br, Mercado Livre, Magazine Luiza

Creator Benchmarks for Instagram in Brazil

Performance bands based on the creators we've vetted for Brazil.

Based on 18 creator profiles in our index.

Creators Available

18

In this page's matching set

Follower Range

5,003-7,529,061

Typical creator audience size

Engagement Band

13.3%-21.0%

25th-75th percentile

Typical Rate Range

$80-$201

Estimated from median creator data

Avg views range: 3,649-173,250Effective CPM: 20.00

Top Instagram creators in Brazil

A live sample of Instagram creators available for Brazilian campaigns.

Bruna Lohaine
Bruna Lohaine
@brunalohaiine
Instagram

🤱🏽| Grávida gêmeos, morando na roça e casada 🤳🏻| Rotina nos stories 🌎| +17 milhões de corações me acompanhando 📧 | [email protected]

Followers

7,529,061

Engagement

20.0%

Avg Views

4,128,884

FitnessWellnessHealthfitness-wellness
Spreesy quality score: 100
Claudia Campolina
Claudia Campolina
@claudiacampolina
Instagram

ᴀᴛʀɪᴢ ᴄʀɪᴀᴅᴏʀᴀ ᴅo ᴍᴜɴᴅᴏ ɪɴᴠᴇʀᴛɪᴅᴏ, ᴀ ᴇxᴀᴜꜱᴛᴀ… Ironia, sátira, humor e crítica social @clubedolivrodomundoinvertido [email protected]

Followers

615,800

Engagement

21.0%

Avg Views

238,749

PetsAnimalsPet carepet-products
Spreesy quality score: 96
Bento | Games e Tech
Bento | Games e Tech
@bentoads
Instagram

⚡️ Games & Tech todos os dias. 🧠 A repetição cria a realidade. 👉🏼 Conta pessoal @mktcombento 📩 [email protected]

Followers

5,245

Engagement

12.0%

Avg Views

12,534

TechnologyElectronicsGadgetselectronics-gadgets
Spreesy quality score: 92
Megazord Sesi Senai
Megazord Sesi Senai
@megazord7563
Instagram

🤖 Brazilian FRC Team #7563 🇧🇷 Jundiaí - SP ⚙️ SESI - SENAI

Followers

5,088

Engagement

34.0%

Avg Views

5,054

TechnologyElectronicsGadgetselectronics-gadgets
Spreesy quality score: 92
Mayara | Biomédica, lifestyle
Mayara | Biomédica, lifestyle
@maysroutine
Instagram

diário de uma biomédica e mestranda que ama biologia molecular e é just a girl 💅🏻🧬 @mayarahidalgo contato: [email protected]

Followers

5,415

Engagement

5.0%

Avg Views

28,373

BeautySkincarePersonal carebeauty-skincare
Spreesy quality score: 92
Cineliteratura Sonora
Cineliteratura Sonora
@cineliteraturasonora
Instagram

🎬 Análises & crítica de cultura pop Cinema • Séries • Música Contexto e bastidores das obras 📩 [email protected] por @michelantunes7 📍RJ

Followers

5,198

Engagement

13.0%

Avg Views

64,037

AutomotiveCarsVehiclesautomotive
Spreesy quality score: 92
Além das Pistas
Além das Pistas
@alemdaspistasbr
Instagram

🏎️ Um mundo de automobilismo que vai muito além das pistas!! 💻 @caiorrochaa_ ⚙️ Engenheiro mecânico 📧 [email protected] 🇧🇷 São Paulo

Followers

5,287

Engagement

15.0%

Avg Views

19,384

AutomotiveCarsVehiclesautomotive
Spreesy quality score: 92
Laura Sol
Laura Sol
@lardasool
Instagram

uma casita regada de afeto e brasilidade ☀️🇧🇷 cafés • cuidado • receitas • rotina por: @laurapc.sol de Goiás 💌 [email protected]

Followers

5,003

Engagement

25.0%

Avg Views

3,180

HomeKitchenHome decorhome-kitchen
Spreesy quality score: 92
Luiza | BOOKGRAM
Luiza | BOOKGRAM
@hello_booklovers
Instagram

Fantasia • Romantasia • Romance • Suspense Surtos infinitos garantidos ✨ 🍿TikTok: @hello_booklovers 📧 Contato: [email protected]

Followers

6,512

Engagement

12.0%

Avg Views

3,014

FashionStyleAccessoriesfashion-accessories
Spreesy quality score: 91
Apollo Henrique
Apollo Henrique
@apollo.henriqueamericanbully
Instagram

🐶 American Bully 📍 Campinas - SP 📧 [email protected]

Followers

6,420

Engagement

18.0%

Avg Views

2,457

PetsAnimalsPet carepet-products
Spreesy quality score: 88
Karina B. Michelin 🇮🇹🇧🇷
Karina B. Michelin 🇮🇹🇧🇷
@karinamichelin
Instagram

📌Correspondente Internacional 📌Comentarista do Programa Sem Rodeios @gazetadopovo 📧: [email protected]

Followers

419,289

Engagement

16.0%

Avg Views

88,731

PetsAnimalsPet carepet-products
Spreesy quality score: 88
𑁥౿ samara  !! ‧₊˚
𑁥౿ samara !! ‧₊˚
@_sahsngg
Instagram

digital diary of a princess!˚⋆𐙚 ⊹💌[email protected].⋆ ig privado: @priv_sasahsng♡𐙚

Followers

6,861

Engagement

16.0%

Avg Views

2,399

BeautySkincarePersonal carebeauty-skincare
Spreesy quality score: 87
clemilson
clemilson
@cl3milson
Instagram

📩 [email protected] 📬 Caixa Postal: 88 Cep: 58300-970

Followers

1,825,540

Engagement

10.0%

Avg Views

257,389

HomeKitchenHome decorhome-kitchen
Spreesy quality score: 86
Glauberson Dias | Cigano
Glauberson Dias | Cigano
@ciganomecontou
Instagram

Oi, sou Glauber • ᴛᴇ ᴍᴏꜱᴛʀᴏ ᴀ ᴠᴇʀᴅᴀᴅᴇ 🗝️ • ᴛᴀʀᴏᴛ | ᴀᴍᴏʀ-ᴘʀᴏᴘʀɪᴏ | ʟɪꜰᴇꜱᴛʏʟᴇ✨ Publis: [email protected] Tel: 2197394-8398

Followers

581,537

Engagement

20.0%

Avg Views

67,742

ParentingFamilyBabybaby-parenting
Spreesy quality score: 85
Janaína Taffarel
Janaína Taffarel
@janataffarel
Instagram

💖 Beauty Content Creator ✉️ [email protected] Assessoria - @mzcreators

Followers

1,688,600

Engagement

41.0%

Avg Views

201,423

ParentingFamilyBabybaby-parenting
Spreesy quality score: 85
Sérgio Mota
Sérgio Mota
@sermota
Instagram

Vamos provar comigo?! São Paulo • Tiktok +4.4M Contato: [email protected] Founder @meucrushcookie

Followers

3,938,244

Engagement

14.0%

Avg Views

502,827

FoodCookingRecipesfood-cooking
Spreesy quality score: 85
Mariana Rosa
Mariana Rosa
@mahrosaz
Instagram

arte | criatividade | inspiração ★ arquiteta por formação e artista até que se prove o contrário ✿ [email protected] campinas | sp

Followers

5,046

Engagement

21.0%

Avg Views

1,544

HomeKitchenHome decorhome-kitchen
Spreesy quality score: 84
Martina Giovanetti | Relações Internacionais 🌎🗞️
Martina Giovanetti | Relações Internacionais 🌎🗞️
@martinagiovanetti_
Instagram

Embaixadora | @playnest 🌎 Internacionalista e comunicadora 📧 [email protected]

Followers

423,303

Engagement

25.0%

Avg Views

37,312

PetsAnimalsPet carepet-products
Spreesy quality score: 84

Market Intelligence: Brazil

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyLifestyleFashion
Languages
Portuguese
Retail
Amazon.com.brMercado LivreMagazine Luiza

Instagram Campaign Playbook

What consistently converts for Instagram campaigns in Brazil.

Lead with a high-contrast visual or outcome in the first frame.
Mix Reels for discovery and Stories for conversion-ready CTAs.
Use carousels for step-by-step product education.
Highlight social proof: comments, DMs, or user results.
Anchor the offer with "saveable" tips or routines.
Prompt creators to pin the Amazon link in their bio for 7+ days.

How Spreesy Vets Creators

We only surface creators who pass engagement and audience-fit checks.

Engagement authenticity: we flag abnormal like/view ratios and bot signals.

Audience fit: location + interest alignment against the target market.

Content quality: consistent posting cadence and conversion-friendly hooks.

PRODUCT-FIT DISCOVERY

See How Perfect Matches Look

From fit reasons to first outreach, keep creator review tied to the Amazon product.

Example Matches
Bruna Lohaine

Bruna Lohaine

@brunalohaiine🇧🇷BR
fitness
100
Match for Fitness Brands
Bio

🤱🏽| Grávida gêmeos, morando na roça e casada 🤳🏻| Rotina nos stories 🌎| +17 milhões de corações me acompanhando 📧 | [email protected]

7.5M
Followers
20.0%
Engagement
4.1M
Avg Views
Focus Areas
FitnessWellnessHealthfitness-wellness
Claudia Campolina

Claudia Campolina

@claudiacampolina🇧🇷BR
pets
96
Match for Pets Brands
Bio

ᴀᴛʀɪᴢ ᴄʀɪᴀᴅᴏʀᴀ ᴅo ᴍᴜɴᴅᴏ ɪɴᴠᴇʀᴛɪᴅᴏ, ᴀ ᴇxᴀᴜꜱᴛᴀ… Ironia, sátira, humor e crítica social @clubedolivrodomundoinvertido [email protected]

615.8K
Followers
21.0%
Engagement
238.7K
Avg Views
Focus Areas
PetsAnimalsPet carepet-products
Bento | Games e Tech

Bento | Games e Tech

@bentoads🇧🇷BR
technology
92
Match for Technology Brands
Bio

⚡️ Games & Tech todos os dias. 🧠 A repetição cria a realidade. 👉🏼 Conta pessoal @mktcombento 📩 [email protected]

5.2K
Followers
12.0%
Engagement
12.5K
Avg Views
Focus Areas
TechnologyElectronicsGadgetselectronics-gadgets
+0 more quality matches available

Instagram Marketing in Brazil

Why work with Instagram creators in Brazil?
Brazilian Instagram creators can understand local trends, culture, and audience preferences. For Amazon sellers, that local context can make product seeding, creator briefs, and audience-fit review more useful. Start with creators who can speak Portuguese.
How many Instagram creators does Spreesy have in Brazil?
Spreesy tracks Instagram creator profiles from Brazil across follower tiers. Use the filters and fit notes to find stronger-fit creators for your Amazon product category, campaign goals, and budget. We see strong creator supply in Beauty, Lifestyle, Fashion.
What types of Instagram content fit Brazil?
Brazilian audiences often need localized content cues. Strong Instagram creator fits in Brazil usually depend on local language, product use cases, content format, and buyer context.

Explore Other Platforms in Brazil

Instagram Creators in Other Countries