Instagram + Brazil

Instagram Creators in Brazil

Partner with Brazilian Instagram influencers who understand local trends and drive authentic engagement.

Find Brazilian Creators

Local Expertise

Creators who understand Brazilian culture, trends, and audience preferences.

Instagram Specialists

Verified Instagram creators who know how to drive engagement and conversions.

Vetted Quality

Every creator is screened for engagement authenticity and content quality.

Research Snapshot

Instagram creator benchmarks in Brazil

Directional rate, engagement, and CPM bands to help you budget Brazilian creator outreach.

Updated February 2026Confidence: 82/100

Rate range

$242–$1,225

Per post estimate

Engagement band

1.6%–5.3%

Directional range

CPM band

$12–$34

Estimated CPM

Sample size

Creators modeled

Methodology

• Ranges are directional and intended for planning, not guaranteed pricing.
• Aggregated creator quotes are normalized across platforms to estimate typical per‑post rates.

Limitations

• Benchmarks do not account for fixed production costs or product seeding.
• Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.

Creator Benchmarks for Instagram in Brazil

Performance bands based on the creators we've vetted for Brazil.

Based on 18 vetted creators in our index.

Creators Available

In this page's matching set

Follower Range

106,774-2,815,101

Typical creator audience size

Engagement Band

6.0%-22.5%

25th-75th percentile

Typical Rate Range

$3,868-$9,670

Estimated from median creator data

Avg views range: 0-0Effective CPM: 20.00

Estimate your budget

Top Instagram creators in Brazil

A live sample of Instagram creators available for Brazilian campaigns.

Gabriel Bollico

@gabrielbollico

Instagram

🥇CEO @ecommercepuro 🏆 Mais de R$400 milhões mensais na base 🚀 Como podemos te ajudar? 👇

Followers

178,559

Engagement

24.0%

Avg Views

E-commerce GrowthEntrepreneurshipFinancial ManagementDigital Sales

Spreesy quality score: 80

ZnBrique

@zn_briques

Instagram

Maior briqueiro da região sul do pais Compras Reformas e Vendas 📧[email protected] Participe do nosso Grupo 👇🏻

Followers

228,379

Engagement

6.0%

Avg Views

ConstructionRenovationsSalesBricklaying

Spreesy quality score: 80

RODRIGÃO

@rodrigaooficial

Instagram

🔥 @clubarmi 🔥 @academiajejum 🔥 @santanaadriana 👇🏻 Formulário de Seleção ARMI

Followers

2,815,101

Engagement

6.0%

Avg Views

MentorshipFamily BusinessLeadershipPersonal Development

Spreesy quality score: 80

Lucas Battistoni Wegmann

@lucasbattistoni

Instagram

💵 Dicas p/ empreendedores investirem inteligentemente 🥇 TOP 20 Ibest Economia 📊 Investidor 🌎 Expert em Liderança e Palestrante Inter. 📙 Só Vai👇

Followers

212,871

Engagement

12.0%

Avg Views

EntrepreneurshipInvestmentsLeadershipPersonal Finance

Spreesy quality score: 80

Sté Schuck | Posicionamento e Autenticidade

@steschuck

Instagram

💸 Te ensino a monetizar seus hobbies 🎓 Fundadora da Formação VRS 👇APRENDA COMIGO AQUI

Followers

385,369

Engagement

59.0%

Avg Views

Online BusinessMonetizationPersonal Branding

Spreesy quality score: 80

Bruna Trufas | Mentora de Confeiteiras Enxutas

@brunatrufas

Instagram

| Ensino você a transformar sua confeitaria em um negócio enxuto e lucrativo. A MAIOR BLACK DA CONFEITARIA - INSCRIÇÕES ABERTAS ⬇️

Followers

259,297

Engagement

14.0%

Avg Views

Confectionery Business CoachingEntrepreneurshipOnline CoursesBusiness Marketing

Spreesy quality score: 80

GUIA GRANDE ABC ★

@guiagrandeabc

Instagram

VALORIZANDO O QUE HÁ DE MELHOR NO ABC‼️ ⚡️ por @KeenArakaki 🧡 vagas no ABC: @TalentusABC 👇🏼 clique no link para parcerias 🔥

Followers

947,814

Engagement

6.0%

Avg Views

Restaurants/FoodRetailGyms/FitnessBeauty/Fragrance

Spreesy quality score: 80

Importador Center

@importadorcenter

Instagram

📍Informações sobre o Busca Busca e nossas vagas disponíveis no link abaixo:

Followers

969,376

Engagement

18.0%

Avg Views

WholesaleImport/ExportRetailShopping

Spreesy quality score: 80

Sheup

@sheupoficial

Instagram

📍Informações sobre o Busca Busca e nossas vagas disponíveis no link abaixo:

Followers

662,666

Engagement

27.0%

Avg Views

WholesaleShoppingImport/ExportCommercial Real Estate

Spreesy quality score: 80

O Rapha Ensina

@oraphaensina

Instagram

💡Não sabe fazer? O Rapha Ensina. 🎯 Compartilho tudo que faço para ter 5 barbearias faturando bem em Belo Horizonte. ⬇️ Aprenda tudo sobre gestão. ⬇️

Followers

177,763

Engagement

13.0%

Avg Views

Barber Shop ManagementSales StrategyBusiness GrowthFinancial Management

Spreesy quality score: 80

Arthur Henrique

@henri.souzass

Instagram

👨🏻‍💻 Infoprodutor • Cristão • Músico Ensino você fazer mais de 200/p dia com seu 📲 Aprenda comigo por aqui ↓

Followers

116,480

Engagement

63.0%

Avg Views

Online MarketingEntrepreneurshipDigital ProductsOnline Sales

Spreesy quality score: 80

Lua • Branding & Marketing Digital para Empreendedoras

@digi.girls

Instagram

Aqui, empreendedoras se sentem livres e tornam seu negócio mais magnético, próspero e único ✨ + 14k alunas cre$cendo Entre para nossa Comunidade:

Followers

122,652

Engagement

5.0%

Avg Views

BrandingMarketing StrategyEntrepreneurshipSales

Spreesy quality score: 80

Luis Santos | Especialista em Layout para Supermercados

@fortepdv

Instagram

🛒 Guio donos de supermercados a aumentarem seu faturamento utilizando LAYOUTS que vendem! 🇧🇷 Já transformei 150+ supermercados no Brasil!

Followers

106,774

Engagement

5.0%

Avg Views

Supermarket ManagementRetail StrategySales OptimizationStore Layout

Spreesy quality score: 80

Rafael Furlanetti

@rafaelfurla

Instagram

🇧🇷 Capixaba | Investidor 💼 Sócio Diretor Institucional @xp.inc e Presidente @ancord_oficial 📊Compartilhando histórias de empreendedorismo!

Followers

214,948

Engagement

8.0%

Avg Views

EntrepreneurshipInvestingEconomicsCareer Development

Spreesy quality score: 80

O Melhor do Distrito

@omelhordodistrito

Instagram

💡Apresentando o que há de MELHOR no Distrito com um jeitinho DIFERENTE 👋🏻🤪👋🏻

Followers

412,452

Engagement

10.0%

Avg Views

RestaurantsShoppingCafesEvents

Spreesy quality score: 80

Fernando Miranda

@fernandomiranda777

Instagram

Professor & Empresário @staagebr @v4company Ex-diretor @exame e @infomoney Sua próxima grande alavanca de crescimento ↙️

Followers

661,234

Engagement

63.0%

Avg Views

Growth MarketingEntrepreneurshipDigital MarketingBranding

Spreesy quality score: 80

Letícia Vaz

@leticiavaz

Instagram

marketing • negócios • moda fundadora @lvstore | @modalab.br | @lvtalkspodcast sócia @nuvemshop | @nexus.analytics embaixadora @logitech_br

Followers

504,517

Engagement

9.0%

Avg Views

Digital MarketingE-commerceEntrepreneurshipPersonal Branding

Spreesy quality score: 80

Jota Jota Podcast

@jotajotapodcast

Instagram

🏆 TOP1 Podcast de Negócios do Brasil @spotifybrasil 🎙️ Host @joeljota 📩 [email protected] 🎧 NOVOS EPISÓDIOS TODA TERÇA 12h Ouça agora 👇🏾

Followers

839,695

Engagement

6.0%

Avg Views

Business InterviewsEntrepreneurshipPersonal DevelopmentEducation

Spreesy quality score: 80

See more creators

Market Intelligence: Brazil

Key insights for creator partnerships in this market

Top Platforms

TikTokInstagramYouTube

Popular Niches

BeautyLifestyleFashion

Languages

Portuguese

E-commerce

Amazon.com.brMercado LivreMagazine Luiza

Instagram Campaign Playbook

What consistently converts for Instagram campaigns in Brazil.

Lead with a high-contrast visual or outcome in the first frame.

Mix Reels for discovery and Stories for conversion-ready CTAs.

Use carousels for step-by-step product education.

Highlight social proof: comments, DMs, or user results.

Anchor the offer with "saveable" tips or routines.

Prompt creators to pin the Amazon link in their bio for 7+ days.

How Spreesy Vets Creators

We only surface creators who pass engagement and audience-fit checks.

Engagement authenticity: we flag abnormal like/view ratios and bot signals.

Audience fit: location + interest alignment against the target market.

Content quality: consistent posting cadence and conversion-friendly hooks.

AI-POWERED DISCOVERY

See How Perfect Matches Look

From match score to first email—everything you need to close the deal.

Matches are personalized to your product—here are examples across different niches:

Example Matches

Gabriel Bollico

@gabrielbollico🇧🇷BR

business

Bio

🥇CEO @ecommercepuro 🏆 Mais de R$400 milhões mensais na base 🚀 Como podemos te ajudar? 👇

178.6K

Followers

24.0%

Engagement

Avg Views

Focus Areas

E-commerce GrowthEntrepreneurshipFinancial ManagementDigital Sales

Get started free

ZnBrique

@zn_briques🇧🇷BR

business

Bio

Maior briqueiro da região sul do pais Compras Reformas e Vendas 📧[email protected] Participe do nosso Grupo 👇🏻

228.4K

Followers

6.0%

Engagement

Avg Views

Focus Areas

ConstructionRenovationsSalesBricklaying

Get started free

RODRIGÃO

@rodrigaooficial🇧🇷BR

business

Bio

🔥 @clubarmi 🔥 @academiajejum 🔥 @santanaadriana 👇🏻 Formulário de Seleção ARMI

2.8M

Followers

6.0%

Engagement

Avg Views

Focus Areas

MentorshipFamily BusinessLeadershipPersonal Development

Get started free

+0 more quality matches available

Instagram Marketing in Brazil

Why work with Instagram creators in Brazil?

Brazilian Instagram creators understand local trends, culture, and audience preferences. They create authentic content that resonates with Brazil's market and drives higher engagement. Campaigns perform best when creators can speak Portuguese.

How many Instagram creators does Spreesy have in Brazil?

Our database includes verified Instagram influencers from Brazil across all follower tiers. Use our filters to find the perfect match for your campaign goals and budget. We see strong creator supply in Beauty, Lifestyle, Fashion.

What types of Instagram content work best in Brazil?

Brazilian audiences respond well to localized content. Top-performing Instagram creators in Brazil often use local language, trending sounds, and culturally relevant themes.