Instagram + Brazil

Instagram Creators in Brazil

Partner with Brazilian Instagram influencers who understand local trends and drive authentic engagement.

Local Expertise
Creator profiles with local language, culture, and audience context for Brazilian markets.
Instagram Specialists
Instagram creator signals that help sellers judge content style, audience fit, and outreach angle.
Vetted Quality
Review engagement authenticity, posting cadence, and content quality before adding creators to a campaign.
Research Snapshot

Instagram creator benchmarks in Brazil

Directional rate, engagement, and CPM bands to help you budget Brazilian creator outreach.

Updated February 2026Directional planning ranges
Rate range

$242–$1,225

Per post estimate

Engagement band

1.6%–5.3%

Directional range

CPM band

$12–$34

Estimated CPM

Methodology
  • Ranges are directional and intended for planning, not fixed quotes.
  • Creator quote ranges are normalized across platforms to estimate typical per-post planning rates.
Limitations
  • Benchmarks do not account for fixed production costs or product seeding.
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
Campaign brief

How to brief Instagram creators in Brazil

Use this page when you need Instagram content that feels native to Brazil, not a generic global creator list with a country filter bolted on.

Good fit when

Instagram product demos, launch posts, and UGC that needs Brazilian language, references, or retail context.

Vetting focus

Check local audience mix, recent Instagram posting cadence, engagement quality, and whether the creator has already made Amazon-friendly product content.

Outreach angle

Lead with the local customer problem, the product proof you want shown, and one clear Amazon listing action you want viewers to take.

What to check before saving
  • Language fit: Portuguese
  • Top local channels: TikTok, Instagram, YouTube
  • Popular niches: Beauty, Lifestyle, Fashion
  • Retail context: Amazon.com.br, Mercado Livre, Magazine Luiza

Creator Benchmarks for Instagram in Brazil

Performance bands based on the creators we've vetted for Brazil.

Based on 18 creator profiles in our index.

Creators Available

18

In this page's matching set

Follower Range

191,129-7,529,061

Typical creator audience size

Engagement Band

14.0%-21.0%

25th-75th percentile

Typical Rate Range

$9,361-$23,402

Estimated from median creator data

Avg views range: 73,375-463,104Effective CPM: 20.00

Top Instagram creators in Brazil

A live sample of Instagram creators available for Brazilian campaigns.

Bruna Lohaine
Bruna Lohaine
@brunalohaiine
Instagram

🤱🏽| Grávida gêmeos, morando na roça e casada 🤳🏻| Rotina nos stories 🌎| +17 milhões de corações me acompanhando 📧 | [email protected]

Followers

7,529,061

Engagement

20.0%

Avg Views

4,128,884

FitnessWellnessHealthfitness-wellness
Spreesy quality score: 100
Bianca Morato
Bianca Morato
@biancamoratto
Instagram

— Bem-vinda, pode entrar!🤎 ✨vida real, com humor & amor por reformas 💌 [email protected]

Followers

1,131,669

Engagement

10.0%

Avg Views

656,006

HomeKitchenHome decorhome-kitchen
Spreesy quality score: 100
BIANCA DELLAFANCY
BIANCA DELLAFANCY
@biancadellafancy
Instagram

Comunicadora Apresentadora no @quantovaleessahistoria e #DellaMake no YouTube 💌: [email protected]

Followers

603,644

Engagement

21.0%

Avg Views

343,934

TechnologyElectronicsGadgetselectronics-gadgets
Spreesy quality score: 100
Willian Braz | Ações Sociais
Willian Braz | Ações Sociais
@williandabondade
Instagram

❤️ Ações sociais. + de 9 Milhões de seguidores nas redes. 🍔 @maderobrasil 💊 @farmaciadermatologica 👩‍⚖️ @dra.digital_ 👉[email protected]

Followers

3,308,244

Engagement

26.0%

Avg Views

1,572,559

PetsAnimalsPet carepet-products
Spreesy quality score: 99
Claudia Campolina
Claudia Campolina
@claudiacampolina
Instagram

ᴀᴛʀɪᴢ ᴄʀɪᴀᴅᴏʀᴀ ᴅo ᴍᴜɴᴅᴏ ɪɴᴠᴇʀᴛɪᴅᴏ, ᴀ ᴇxᴀᴜꜱᴛᴀ… Ironia, sátira, humor e crítica social @clubedolivrodomundoinvertido [email protected]

Followers

615,800

Engagement

21.0%

Avg Views

238,749

PetsAnimalsPet carepet-products
Spreesy quality score: 96
Karina B. Michelin 🇮🇹🇧🇷
Karina B. Michelin 🇮🇹🇧🇷
@karinamichelin
Instagram

📌Correspondente Internacional 📌Comentarista do Programa Sem Rodeios @gazetadopovo 📧: [email protected]

Followers

419,289

Engagement

16.0%

Avg Views

88,731

PetsAnimalsPet carepet-products
Spreesy quality score: 88
Jaqueline Guerreiro
Jaqueline Guerreiro
@jaquelineguerreiro
Instagram

nas quartas usamos rosa e as quintas são misteriosas true crime, livros e cultura pop 🍿 @bouagencia | @thursdayoficial [email protected]

Followers

804,492

Engagement

20.0%

Avg Views

155,858

HomeKitchenHome decorhome-kitchen
Spreesy quality score: 88
jessie shen
jessie shen
@jessieeshen
Instagram

tiktok: jessie.shen (+12M) 📧: [email protected] | @changodigital

Followers

4,439,666

Engagement

19.0%

Avg Views

775,359

TravelOutdoorsCampingoutdoor-travel
Spreesy quality score: 87
clemilson
clemilson
@cl3milson
Instagram

📩 [email protected] 📬 Caixa Postal: 88 Cep: 58300-970

Followers

1,825,540

Engagement

10.0%

Avg Views

257,389

HomeKitchenHome decorhome-kitchen
Spreesy quality score: 86
Glauberson Dias | Cigano
Glauberson Dias | Cigano
@ciganomecontou
Instagram

Oi, sou Glauber • ᴛᴇ ᴍᴏꜱᴛʀᴏ ᴀ ᴠᴇʀᴅᴀᴅᴇ 🗝️ • ᴛᴀʀᴏᴛ | ᴀᴍᴏʀ-ᴘʀᴏᴘʀɪᴏ | ʟɪꜰᴇꜱᴛʏʟᴇ✨ Publis: [email protected] Tel: 2197394-8398

Followers

581,537

Engagement

20.0%

Avg Views

67,742

ParentingFamilyBabybaby-parenting
Spreesy quality score: 85
Janaína Taffarel
Janaína Taffarel
@janataffarel
Instagram

💖 Beauty Content Creator ✉️ [email protected] Assessoria - @mzcreators

Followers

1,688,600

Engagement

41.0%

Avg Views

201,423

ParentingFamilyBabybaby-parenting
Spreesy quality score: 85
Sérgio Mota
Sérgio Mota
@sermota
Instagram

Vamos provar comigo?! São Paulo • Tiktok +4.4M Contato: [email protected] Founder @meucrushcookie

Followers

3,938,244

Engagement

14.0%

Avg Views

502,827

FoodCookingRecipesfood-cooking
Spreesy quality score: 85
Rafaela Bueno
Rafaela Bueno
@rafaelafreitascs
Instagram

Comecei aos 17 anos com 2800,00 no bolso e hoje faturo mais de R$1,5 milhão por mês vendendo pela internet 🙏🏻 Quer ajuda para iniciar? 👇🏻

Followers

310,715

Engagement

14.0%

Avg Views

36,492

PetsAnimalsPet carepet-products
Spreesy quality score: 85
Matheus Cassiano
Matheus Cassiano
@cassianotheus
Instagram

🧙🏾‍♂️ um pouco da minha vida 📨 [email protected] 👇🏾 eu mesmo

Followers

709,024

Engagement

21.0%

Avg Views

92,864

FashionStyleAccessoriesfashion-accessories
Spreesy quality score: 85
Martina Giovanetti | Relações Internacionais 🌎🗞️
Martina Giovanetti | Relações Internacionais 🌎🗞️
@martinagiovanetti_
Instagram

Embaixadora | @playnest 🌎 Internacionalista e comunicadora 📧 [email protected]

Followers

423,303

Engagement

25.0%

Avg Views

37,312

PetsAnimalsPet carepet-products
Spreesy quality score: 84
Tuka Esquerda
Tuka Esquerda
@tukaoficial26
Instagram

Se puder contribuir 🔑 Pix [email protected]

Followers

191,129

Engagement

32.0%

Avg Views

17,573

PetsAnimalsPet carepet-products
Spreesy quality score: 84
Mesquita
Mesquita
@biomesquita
Instagram

📍RJ / 💍@vai_dayana / TDAH • Educador Ambiental💚/Corredor amador🏃🏽‍♂️ • @mesquitapetshop • 🏷️Growth: cangurusheipado • [email protected] 📥

Followers

1,643,626

Engagement

14.0%

Avg Views

151,050

PetsAnimalsPet carepet-products
Spreesy quality score: 84
Ruan Juliet
Ruan Juliet
@ruanjuliet
Instagram

📍| Cria da rocinha 👆|Pega a visão noix story 📨|contato: [email protected]

Followers

755,671

Engagement

10.0%

Avg Views

68,256

ParentingFamilyBabybaby-parenting
Spreesy quality score: 84

Market Intelligence: Brazil

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyLifestyleFashion
Languages
Portuguese
Retail
Amazon.com.brMercado LivreMagazine Luiza

Instagram Campaign Playbook

What consistently converts for Instagram campaigns in Brazil.

Lead with a high-contrast visual or outcome in the first frame.
Mix Reels for discovery and Stories for conversion-ready CTAs.
Use carousels for step-by-step product education.
Highlight social proof: comments, DMs, or user results.
Anchor the offer with "saveable" tips or routines.
Prompt creators to pin the Amazon link in their bio for 7+ days.

How Spreesy Vets Creators

We only surface creators who pass engagement and audience-fit checks.

Engagement authenticity: we flag abnormal like/view ratios and bot signals.

Audience fit: location + interest alignment against the target market.

Content quality: consistent posting cadence and conversion-friendly hooks.

PRODUCT-FIT DISCOVERY

See How Perfect Matches Look

From fit reasons to first outreach, keep creator review tied to the Amazon product.

Example Matches
Bruna Lohaine

Bruna Lohaine

@brunalohaiine🇧🇷BR
fitness
100
Match for Fitness Brands
Bio

🤱🏽| Grávida gêmeos, morando na roça e casada 🤳🏻| Rotina nos stories 🌎| +17 milhões de corações me acompanhando 📧 | [email protected]

7.5M
Followers
20.0%
Engagement
4.1M
Avg Views
Focus Areas
FitnessWellnessHealthfitness-wellness
Bianca Morato

Bianca Morato

@biancamoratto🇧🇷BR
home
100
Match for Home Brands
Bio

— Bem-vinda, pode entrar!🤎 ✨vida real, com humor & amor por reformas 💌 [email protected]

1.1M
Followers
10.0%
Engagement
656.0K
Avg Views
Focus Areas
HomeKitchenHome decorhome-kitchen
BIANCA DELLAFANCY

BIANCA DELLAFANCY

@biancadellafancy🇧🇷BR
technology
100
Match for Technology Brands
Bio

Comunicadora Apresentadora no @quantovaleessahistoria e #DellaMake no YouTube 💌: [email protected]

603.6K
Followers
21.0%
Engagement
343.9K
Avg Views
Focus Areas
TechnologyElectronicsGadgetselectronics-gadgets
+0 more quality matches available

Instagram Marketing in Brazil

Why work with Instagram creators in Brazil?
Brazilian Instagram creators can understand local trends, culture, and audience preferences. For Amazon sellers, that local context can make product seeding, creator briefs, and audience-fit review more useful. Start with creators who can speak Portuguese.
How many Instagram creators does Spreesy have in Brazil?
Spreesy tracks Instagram creator profiles from Brazil across follower tiers. Use the filters and fit notes to find stronger-fit creators for your Amazon product category, campaign goals, and budget. We see strong creator supply in Beauty, Lifestyle, Fashion.
What types of Instagram content fit Brazil?
Brazilian audiences often need localized content cues. Strong Instagram creator fits in Brazil usually depend on local language, product use cases, content format, and buyer context.

Explore Other Platforms in Brazil

Instagram Creators in Other Countries