Instagram + Germany

Instagram Creators in Germany

Partner with German Instagram influencers who understand local trends and drive authentic engagement.

Find German Creators

Local Expertise

Creators who understand German culture, trends, and audience preferences.

Instagram Specialists

Verified Instagram creators who know how to drive engagement and conversions.

Vetted Quality

Every creator is screened for engagement authenticity and content quality.

Research Snapshot

Instagram creator benchmarks in Germany

Directional rate, engagement, and CPM bands to help you budget German creator outreach.

Updated February 2026Confidence: 82/100

Rate range

$253–$1,285

Per post estimate

Engagement band

1.6%–5.1%

Directional range

CPM band

$13–$36

Estimated CPM

Sample size

113

Creators modeled

Methodology

• Aggregated creator quotes are normalized across platforms to estimate typical per‑post rates.
• Engagement bands blend recent creator performance with public platform benchmarks.

Limitations

• Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
• Individual creator rates can exceed ranges when content rights or whitelisting are included.

Creator Benchmarks for Instagram in Germany

Performance bands based on the creators we've vetted for Germany.

Based on 18 vetted creators in our index.

Creators Available

In this page's matching set

Follower Range

69,073-1,455,082

Typical creator audience size

Engagement Band

8.0%-22.5%

25th-75th percentile

Typical Rate Range

$1,741-$4,352

Estimated from median creator data

Avg views range: 0-0Effective CPM: 20.00

Estimate your budget

Top Instagram creators in Germany

A live sample of Instagram creators available for German campaigns.

Ulrich Esch

@ulresch

Instagram

▪️Obsessed w/ Tech. Built to level up. ▪️Based in Cologne, Germany ▪️[email protected]

Followers

100,774

Engagement

21.0%

Avg Views

Tech AccessoriesDesk SetupEveryday Carry (EDC)Home & Living Room Design

Spreesy quality score: 80

MarkenDetektive by StuByte 🕵️‍♂️

@markendetektive

Instagram

🤔 Wer steckt hinter Eigenmarken? 🔥 Wir zeigen dir, wer dahinter steckt! ⬇️ JETZT App runterladen! ⬇️

Followers

217,712

Engagement

14.0%

Avg Views

GroceryRetailConsumer ProductsPrice Comparison

Spreesy quality score: 80

Torben Platzer

@torbenplatzer

Instagram

💻 Internet Experimente 564.000 @youtube 🎧 Doppelter Espresso Podcast 📕 SPIEGEL Bestseller Autor ✍🏽 Co-Founder @tpamedia

Followers

262,430

Engagement

32.0%

Avg Views

TechMediaPodcastReal Estate

Spreesy quality score: 80

S O P H I A T H O M A L L A

@sophiathomalla

Instagram

Moderatorin,Werbegesicht,Berliner Investorin @schuettflix Host @rtlplus @rtl_de Owner of @hardkorn_spirits Chefin bei @areyoutheone.de Impressum:

Followers

1,455,082

Engagement

14.0%

Avg Views

InvestmentMediaLifestyleInterviews

Spreesy quality score: 80

OMR – Alles rund ums digitale Business

@officially_omr

Instagram

Wissen und Inspiration für die Digital- und Marketingszene @omr_jobs.hr @omr.education @podstars.omr @5050_omr @omr.reviews @financefwd u.v.m.

Followers

164,202

Engagement

25.0%

Avg Views

Digital BusinessMarketingBusiness EventsSports

Spreesy quality score: 80

SuperYachtFan

@superyachtfan

Instagram

SuperYachts, SuperYacht Owners, Private Jets and Private Jet Owners 🛥🛩

Followers

116,598

Engagement

46.0%

Avg Views

Super YachtsPrivate JetsLuxury TravelYacht Ownership

Spreesy quality score: 80

Philipp Gelter

@philippgelter

Instagram

Lifestyle | Fashion | Sports & occasionally shirtless 🫠 📧 [email protected] 📍 Munich | Vienna

Followers

235,750

Engagement

7.0%

Avg Views

Urban TransportationPublic Transit SystemsLocal TransportationRailways

Spreesy quality score: 80

𝙎𝙥𝙖𝙣𝙣𝙜𝙪𝙧𝙩 𝘾𝙤𝙖𝙘𝙝 • 𝙊𝙡𝙞𝙫𝙚𝙧 𝙆ü𝙝𝙣

@spanngurtcoach

Instagram

🪢 Sicher reisen 🧳 wollen wir alle. Aber wie? 👨‍🏫 Tipps und Tricks zum Sichern Deiner Ladung

Followers

358,910

Engagement

6.0%

Avg Views

Load Securing TechniquesTensioning Strap UseTrailer TransportCargo Marking

Spreesy quality score: 80

Kleinviehmachtauchgeld

@kleinviehmachtauchgeld

Instagram

Gewinnspiele & Geschenke jeden Tag 🎬| Live-Shopping hier auf Instagram-Live ✨| Schnäppchen mit bis zu 90% Rabatt 💰I Geld sparen

Followers

100,206

Engagement

12.0%

Avg Views

Live ShoppingProduct GiveawaysSavings & DiscountsMystery Boxes

Spreesy quality score: 80

Smart Produkt

@smartprodukt_

Instagram

📸 Die Besten Produkt Tests & Reviews 🌎 Beim Kauf verdiene ich an Affiliate Links ✉️ [email protected] ⬇️ Hier findet ihr alle PRODUKTE⬇️

Followers

338,160

Engagement

10.0%

Avg Views

ElectronicsHome AppliancesSmart HomeGadgets

Spreesy quality score: 80

Mo.bilfunk

@freenet_koeln

Instagram

Das Beste aus Mobilfunk,Internet und TV-Entertainment💡Tipps und Tricks für Dein digitales Leben. ⬇️Klick auf den Link

Followers

69,073

Engagement

23.0%

Avg Views

Mobile phone tips and tricksInternet usage and servicesTV entertainmentDigital life tips and tricks

Spreesy quality score: 79

Sven Schnurr | Social Media Marketing mit KI

@sven_schnurr

Instagram

*Not your average Social Media Guru* 👉 Folge mir für mehr Sichtbarkeit im KI-Zeitalter 🚀 65.000+ Follower in 7 Monaten ⬇️ GRATIS Prompts & Guides ⬇️

Followers

73,825

Engagement

14.0%

Avg Views

AI Content CreationSocial Media Growth StrategiesAI TranslationAlgorithm Optimization

Spreesy quality score: 79

DIANA & MATTHIAS GERIGK

@geliebte_heimat

Instagram

INTERIOR | LIFESTYLE | GARDEN | FAMILY | DIY Impressum auf Anfrage!

Followers

125,906

Engagement

8.0%

Avg Views

DIY & Home ImprovementSeasonal Decor (Autumn/Halloween)Gardening & FloristryFamily & Lifestyle

Spreesy quality score: 78

Laurin Bock

@derholzbock.official

Instagram

🔨 Zimmerermeister 🏚️ @zimmerei_holzbock.official 🎙️ Sprachrohr fürs Handwerk 🪚 @bruderholz.official 📩 [email protected]

Followers

349,676

Engagement

57.0%

Avg Views

CarpentryRenovationHome RepairDIY Home Improvement

Spreesy quality score: 78

Janina Mirjam

@janina_mirjam

Instagram

Hi Du, willkommen in Deinem cozy feel-good place ✨ 🌿 Interior & Outdoor 🎀 DIY • Styling • Gifting 🍸 Food & Inspo with love

Followers

93,358

Engagement

8.0%

Avg Views

DIY & StylingHome Decor IdeasSeasonal Decor (Autumn)Office Spaces

Spreesy quality score: 78

stadt|land|flows

@stadtlandflows

Instagram

Simone & Lars 🤝 🏗️ Altbausanierung ohne Plan 🏚️ Leben auf der Baustelle 👇🎙️ WIR HABEN JETZT NEN PODCAST!!🥹 📍Von Berlin zurück ins Saarland

Followers

197,936

Engagement

10.0%

Avg Views

Altbau RenovationInterior DesignDIY ProjectsConstruction

Spreesy quality score: 78

Thomas D

@tdissoo

Instagram

Jetzt auch im Doppelpack

Followers

95,793

Engagement

6.0%

Avg Views

Bathroom StylesWashbasin DesignBathroom RenovationBathroom Accessories

Spreesy quality score: 78

DEWALT Deutschland

@dewalt_de

Instagram

Offizielle DEWALT Instagram-Seite | 100% Pro 💛 #dewaltdeutschland

Followers

97,986

Engagement

8.0%

Avg Views

Power DrillsPower GrindersMeasuring ToolsSafety Equipment

Spreesy quality score: 78

See more creators

Market Intelligence: Germany

Key insights for creator partnerships in this market

Top Platforms

InstagramTikTokYouTube

Popular Niches

FashionBeautyTravel

Languages

GermanEnglish

E-commerce

Amazon.deOttoZalando

Instagram Campaign Playbook

What consistently converts for Instagram campaigns in Germany.

Lead with a high-contrast visual or outcome in the first frame.

Mix Reels for discovery and Stories for conversion-ready CTAs.

Use carousels for step-by-step product education.

Highlight social proof: comments, DMs, or user results.

Anchor the offer with "saveable" tips or routines.

Prompt creators to pin the Amazon link in their bio for 7+ days.

How Spreesy Vets Creators

We only surface creators who pass engagement and audience-fit checks.

Engagement authenticity: we flag abnormal like/view ratios and bot signals.

Audience fit: location + interest alignment against the target market.

Content quality: consistent posting cadence and conversion-friendly hooks.

AI-POWERED DISCOVERY

See How Perfect Matches Look

From match score to first email—everything you need to close the deal.

Matches are personalized to your product—here are examples across different niches:

Example Matches

Ulrich Esch

@ulresch🇩🇪DE

technology

Bio

▪️Obsessed w/ Tech. Built to level up. ▪️Based in Cologne, Germany ▪️[email protected]

100.8K

Followers

21.0%

Engagement

Avg Views

Focus Areas

Tech AccessoriesDesk SetupEveryday Carry (EDC)Home & Living Room Design

Get started free

MarkenDetektive by StuByte 🕵️‍♂️

@markendetektive🇩🇪DE

business

Bio

🤔 Wer steckt hinter Eigenmarken? 🔥 Wir zeigen dir, wer dahinter steckt! ⬇️ JETZT App runterladen! ⬇️

217.7K

Followers

14.0%

Engagement

Avg Views

Focus Areas

GroceryRetailConsumer ProductsPrice Comparison

Get started free

Torben Platzer

@torbenplatzer🇩🇪DE

business

Bio

💻 Internet Experimente 564.000 @youtube 🎧 Doppelter Espresso Podcast 📕 SPIEGEL Bestseller Autor ✍🏽 Co-Founder @tpamedia

262.4K

Followers

32.0%

Engagement

Avg Views

Focus Areas

TechMediaPodcastReal Estate

Get started free

+17 more quality matches available

Instagram Marketing in Germany

Why work with Instagram creators in Germany?

German Instagram creators understand local trends, culture, and audience preferences. They create authentic content that resonates with Germany's market and drives higher engagement. Campaigns perform best when creators can speak German, English.

How many Instagram creators does Spreesy have in Germany?

Our database includes verified Instagram influencers from Germany across all follower tiers. Use our filters to find the perfect match for your campaign goals and budget. We see strong creator supply in Fashion, Beauty, Travel.

What types of Instagram content work best in Germany?

German audiences respond well to localized content. Top-performing Instagram creators in Germany often use local language, trending sounds, and culturally relevant themes.