Instagram + Arts & Crafts

Find Instagram Creators for Arts & Crafts

Connect with visual DIY Creators on Instagram. Drive external traffic to Amazon with authentic content that converts.

Platform Expertise
Creators who know exactly how to trigger the Instagram algorithm for Arts & Crafts content.
Vetted DIY Creators
Every creator is vetted for engagement, authenticity, and past performance in the Arts & Crafts niche.
Amazon Ready
Creators experienced in driving traffic to Amazon listings using Instagram best practices.
Research Snapshot

Instagram creator benchmarks for Arts & Crafts

Directional rate, engagement, and CPM bands for arts & crafts campaigns on Instagram.

Updated February 2026Directional planning ranges
Rate range

$194–$988

Per post estimate

Engagement band

1.4%–4.4%

Directional range

CPM band

$10–$29

Estimated CPM

Methodology
  • Creator quote ranges are normalized across platforms to estimate typical per-post planning rates.
  • Engagement bands blend platform baselines with category-level planning context.
Limitations
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.
  • Benchmarks do not account for fixed production costs or product seeding.
Campaign brief

How to brief Instagram creators for Arts & Crafts

Use this page when the platform and niche both matter. A strong Instagram brief for arts & crafts should tell creators what problem to show, what product proof to capture, and where the viewer should go next.

Good fit when

DIY Creators who can turn arts & crafts product proof into native Instagram content for Amazon shoppers.

Vetting focus

Prioritize creators with recent arts & crafts content, stable engagement, clear product visuals, and comments that show real buyer intent.

Outreach angle

Ask for one sharp hook, one credible use case, and a creator-specific reason their audience would care about this product now.

What to check before saving
  • Audience fit for arts & crafts shoppers
  • Instagram posting consistency and format quality
  • Proof that past product content earned saves, comments, or clicks
  • A simple CTA that matches the viewer stage

Instagram Arts & Crafts creator benchmarks

What creators in the Arts & Crafts niche look like on Instagram.

Based on 18 creator profiles in our index.

Creators Available

18

In this page's matching set

Follower Range

2,566-581,844

Typical creator audience size

Engagement Band

7.3%-17.0%

25th-75th percentile

Typical Rate Range

$1,074-$2,684

Estimated from median creator data

Avg views range: 3,326-25,356Effective CPM: 20.00

Arts & Crafts creator examples on Instagram

A live sample of DIY Creators available for Arts & Crafts campaigns.

Marcela Risse
Marcela Risse
@marcela_risse
Instagram

Dona @risse.crochet Viver pra ser melhor também é um jeito de levar a vida. -Rio de Janeiro Contato: [email protected] Comprar aulas 👇🏼

Followers

90,498

Engagement

16.0%

Avg Views

41,382

CrochetFashionDIY ProjectsFiber Arts
Spreesy quality score: 98
Reginaldo Sabatine de Oliveira
Reginaldo Sabatine de Oliveira
@pipas_nino
Instagram

@institutopipasnino Criador de pipas. 🪁 Compartilho o passo a passo para você fazer sua. 📩 Parcerias via DM. ✉️ email : [email protected]

Followers

53,550

Engagement

15.0%

Avg Views

39,014

Kite MakingKite FlyingDIY CraftsBrazilian Culture
Spreesy quality score: 98
Gokce Ece Toptas
Gokce Ece Toptas
@gokcecet
Instagram

🏡 Muğla 💌 [email protected]

Followers

37,029

Engagement

8.0%

Avg Views

173,662

DIY & Home ImprovementFamily & ParentingTravel & AdventureHome Decor
Spreesy quality score: 97
Natalie Nar | Autorin | Häkeln | Rope-Garn | Bobbiny | Freebies
Natalie Nar | Autorin | Häkeln | Rope-Garn | Bobbiny | Freebies
@haekelgedoens
Instagram

📚 Häkelbuchautorin 🧶 Kostenlose Häkelanleitungen & Tipps 💡 DIY & Inspiration 💬 Kooperationen: [email protected]

Followers

29,520

Engagement

10.0%

Avg Views

10,693

CrochetingDIY ProjectsFree Crochet PatternsFiber Arts
Spreesy quality score: 91
yaeji
yaeji
@yaeji_diaries
Instagram

lifestyle | cats | pottery ✨ 📍chicago, il 💌[email protected]

Followers

2,566

Engagement

7.0%

Avg Views

1,971

PotteryCatsGiveawaysSmall Business
Spreesy quality score: 90
Yarnyourself 🫶🏼
Yarnyourself 🫶🏼
@yarnyourself
Instagram

🌈 living the knit & crochet life 💌 [email protected] 🧶 visit my website & shop my designs:

Followers

10,981

Engagement

17.0%

Avg Views

3,720

KnittingCrochetYarn CraftsFiber Arts
Spreesy quality score: 88
Tanglewood & Two
Tanglewood & Two
@tanglewoodandtwo
Instagram

Narrowboat novice | Solo van life 🌏 Dot & Ted 🐾 DIY + slow living + travel 🎥 [email protected] 📧

Followers

96,377

Engagement

35.0%

Avg Views

17,025

Van Life/Boat LifeDIYSlow LivingTravel
Spreesy quality score: 87
Andressa Cristine
Andressa Cristine
@canaldadessa
Instagram

Bem vinda mulher! 📍 GO ✨ Truques femininos e moda acessível ♻️ Inspire-se, transforme e crie com o que você já tem 📩 [email protected]

Followers

238,163

Engagement

8.0%

Avg Views

28,133

UpcyclingSustainable FashionDIY FashionSewing
Spreesy quality score: 85
Adrian MADMETAL
Adrian MADMETAL
@adrianmadmetal
Instagram

🔧 Metal & herramientas sin errores 🎥 Reviews reales + tips de taller 📩 [email protected]

Followers

91,005

Engagement

6.0%

Avg Views

11,036

MetalworkingTruck RepairTool ReviewsWorkshop Tips
Spreesy quality score: 85
(⁠ノ⁠◕⁠ヮ⁠◕⁠)⁠ノ⁠*⁠.⁠✧  ⱽᴬᴺᴰᴬᴸ
(⁠ノ⁠◕⁠ヮ⁠◕⁠)⁠ノ⁠*⁠.⁠✧ ⱽᴬᴺᴰᴬᴸ
@vandal_yarnz
Instagram

✉️ [email protected] ❤️‍🔥 crochet pattern designer in Montreal ❤️‍🔥 art director for @whoisgeorgette ❤️‍🔥 shop, tutorials & contact info ↓

Followers

88,438

Engagement

18.0%

Avg Views

5,581

CrochetPattern DesignDIYCostume Design
Spreesy quality score: 82
Kelsey Easterling
Kelsey Easterling
@kelseyeasterling
Instagram

Mama to twins, Lily & Layla, that loves adding a little bit of magic and a whole lot of sparkle to this girl mom life!✨ 💌 [email protected]

Followers

20,437

Engagement

14.0%

Avg Views

3,277

Twin Mom LifeDIY & CraftsGifts & CelebrationsMotherhood
Spreesy quality score: 82
Lewis
Lewis
@ll_carpentryandjoinery
Instagram

Carpentry & Joinery 📍 West Midlands based work up/down across the country 📲Agent/ Media Enquiries @trademarkdigitaluk 📧[email protected]

Followers

20,170

Engagement

4.0%

Avg Views

7,007

Staircase ConstructionWoodworkingJoineryRenovation
Spreesy quality score: 82
Cait Trantham
Cait Trantham
@caitconquers
Instagram

t h r i f t . s e w . r e p e a t 📍 Orlando, FL 🐭🏰✨ 💌 [email protected]

Followers

581,844

Engagement

12.0%

Avg Views

29,257

UpcyclingThriftingSewingFashion
Spreesy quality score: 82
Phannapast Taychamaythakool
Phannapast Taychamaythakool
@phannapast
Instagram

Contact : [email protected] http://www.phannapastuniverse.com/

Followers

43,257

Engagement

25.0%

Avg Views

3,471

EmbroideryDollmakingDoll PhotographyIllustration
Spreesy quality score: 81
Daniela Salcedo
Daniela Salcedo
@ds_danielasalcedo
Instagram

Colombian Handmade Jewelry [email protected]

Followers

282,174

Engagement

17.0%

Avg Views

9,567

Handmade JewelryJewelry StylingChain NecklacesNew Collections
Spreesy quality score: 81
𝐀𝐫𝐣𝐮𝐧 𝐕𝐢𝐬𝐡𝐰𝐚𝐤𝐚𝐫𝐦𝐚
@arjun_vishwakarma123
Instagram

🤑 DM FOR PAID & PROMOTION 📍Kurawar mandi (mp) 📩 [email protected] 👇Watch My Viral Reels

Followers

437,923

Engagement

5.0%

Avg Views

-

WeldingMetalworkHome ImprovementTrade Skills
Spreesy quality score: 80
reup | add yours is joy
reup | add yours is joy
@reupp__
Instagram

📍tạo, tổng hợp template 𓍯𓂃𓏧 🖇️100+ ideas reup ♡ Founder: @graceiss__ce 📬 for work: [email protected] 💌

Followers

95,759

Engagement

57.0%

Avg Views

-

Template CreationContent Re-uploadingAesthetic ContentSocial Media Ideas
Spreesy quality score: 80
LeGrandPuzzle
LeGrandPuzzle
@legrandpuzzle
Instagram

Laura & Eric - Nesta & Isis 🐱 📧: [email protected] Faire les + grands puzzles du monde pour les offrir à des hôpitaux 🏥

Followers

220,491

Engagement

5.0%

Avg Views

-

Jigsaw PuzzlesPuzzle ChallengesDIY CraftsBooknooks
Spreesy quality score: 80

How to Plan Arts & Crafts Creator Content on Instagram

Use Instagram as one content format, then decide whether the product proof, audience context, and outreach angle fit the category.

1. The “Hook” Strategy

On Instagram, you have less than 3 seconds to grab attention. For Arts & Crafts, this means showing the process videos immediately.

2. Review Native Formats

Review which audio, format, or recurring content pattern already appears in the Arts & Crafts community, then decide whether your product can fit without forcing the brief.

3. The “Link in Bio” Funnel

Unlike other platforms, Instagram traffic flow is specific. Ensure your creators are using clear CTAs to direct viewers to their bio link, which should go directly to your Amazon listing.

4. Product Fit Over Polish

High production value is not always the right signal on Instagram. Compare creator content against the product use case, shopper question, and outreach goal before choosing a brief.

Creator content ideas for Arts & Crafts
  • Process Videos content that shows results in the first few seconds.
  • Tutorials storytelling that matches Instagram viewing habits.
  • Finished Projects clips that can be repurposed across ads.
  • Anchor the pitch around fit signal (Review).
  • Use creators signals as planning context before outreach.
PRODUCT-FIT DISCOVERY

See How Perfect Matches Look

From fit reasons to first outreach, keep creator review tied to the Amazon product.

Example Matches
Sarah Chen

Sarah Chen

@sarahfitness🇺🇸US
Fitness
94
Match for Yoga Brands
Bio

Certified yoga instructor and wellness coach helping busy professionals find balance through mindful movement.

485.0K
Followers
3.2%
Engagement
125.0K
Avg Views
Focus Areas
YogaWellnessNutritionMental Health
Marcus Rodriguez

Marcus Rodriguez

@techbyMarcus🇬🇧UK
Technology
89
Match for Reviews Brands
Bio

Tech reviewer specializing in consumer electronics and AI tools. Honest reviews for real people.

892.0K
Followers
2.8%
Engagement
245.0K
Avg Views
Focus Areas
ReviewsAIGadgetsSoftware
Emma Nakamura

Emma Nakamura

@emmacooks🇯🇵JP
Food
96
Match for Cooking Brands
Bio

15-minute meals that actually taste good. Japanese home cooking made simple for everyone.

1.2M
Followers
3.5%
Engagement
420.0K
Avg Views
Focus Areas
CookingRecipesAsian CuisineQuick Meals
+1,247 more quality matches available

Frequently Asked Questions

Why use Instagram for Arts & Crafts marketing?
Instagram is ideal for Arts & Crafts because it allows creators to view products in a visual way. Process Videos content performs especially well for this category.
How do I find Arts & Crafts creators on Instagram?
Spreesy tags creators by niche and shows engagement context so you can review DIY Creators against the product, format, and campaign brief before saving them.
How should I estimate Instagram Arts & Crafts campaign value?
Use pricing, engagement, sample cost, content usage, and creator fit as planning inputs before outreach. Creators is often reported as 35k+.

Explore Arts & Crafts on Other Platforms