← Back to Tools
Influencer Marketing Budget Planner
Plan your monthly influencer marketing spend based on your revenue goals.
Goals & Inputs
Define your revenue targets and budget allocation.
15%
Recommended: 10-20% for established brands, 20-30% for growth.
40%
$250
Micro-influencers typically charge $100-$500.
Budget Breakdown
Total Marketing Budget
$0
Influencer Spend
$0
Other Ads (PPC)
$0
Creators You Can Hire0
Target Sales Volume0 units
Required ROAS0.0x
How to budget for Influencer Marketing
Allocating the right budget for influencer marketing can be tricky. A common rule of thumb for e-commerce brands is to spend 10-30% of your projected revenue on marketing.
As customer acquisition costs (CAC) for Facebook and Amazon PPC rise, smart brands are shifting more budget to creators.
Why shift budget to creators?
- Content Creation: You get high-quality assets (UGC) you can reuse in ads.
- Trust: Audiences trust creators more than faceless brands.
- Long-term Value: Influencer posts can drive traffic for months, unlike ads which stop the moment you stop paying.