On this page
Key takeaways
- The index counts what storefront pages show, exactly: storefronts, the products they carry, shoppable videos, idea lists, the Top Creator badge and published social links.
- Nothing here is “all storefronts”. Amazon publishes no registry; these are the storefronts we found through public links and fetched.
- It is refreshed monthly, whole, not sampled, so the counts below move as a block with each refresh.
What is in the index
| Measure | Count | What it is |
|---|---|---|
| Storefronts | 115,114 | Distinct amazon.com/shop pages fetched in the pass |
| Creator→product links | 3,027,347 | One storefront carrying one product, on an idea list or in a shoppable video |
| Distinct products | 1,639,959 | ASINs that sit on at least one storefront |
| Products with a captured title | 586,945 | The universe that text near-matching runs on |
| Shoppable videos | 414,843 | Creator videos on storefront pages, with the products tagged in them |
| Top Creator badges | 2,933 | Storefronts Amazon marks “Top Creator” |
| Index updated | Monthly | Every storefront re-checked, monthly |
Amazon publishes no total for the Influencer Program, so none of these is “all storefronts”. They are the storefronts we found and fetched, counted exactly.
How it is built
- Find the addresses. Storefront URLs are gathered from public places where creators post them - video pages, social bios, link-in-bio pages, web archives. No Amazon account, no private API.
- Fetch each storefront once. The public page at
amazon.com/shop/<name>, in one pass, dated. - Record what the page shows. Idea lists and their products, shoppable videos and the products tagged in them, the Top Creator badge, and the social links the creator publishes on the page.
- Resolve products. Products are keyed by ASIN. Titles are captured where the page carries them; that titled set is what “the closest things to it” is computed from.
- Keep it current. The whole index is re-checked monthly, storefront by storefront. Nothing in the product is presented as live.
What the numbers mean - and what they do not
- A creator→product link means that storefront carries the product. It does not mean sales, an active deal, or a guarantee it is still there this minute - storefronts change, so open one before you write.
- “Shoppable video” and “On their idea list” are kept as two separate labels. A video means the creator made content; a list means they chose the product. Video is the stronger signal, and the product never flattens the two into one claim.
- When no storefront held the exact ASIN you searched, results show storefronts with the closest products by title, labelled as near matches. A near match says “works your niche”; it never says “promotes your product”.
- amazon.com only. Other marketplaces are not in the index.
- No social metrics. Follower counts and engagement rates are not collected. Social links are, because they are what the storefront page publishes and where outreach happens.
How to read one storefront
Open a result and you see the storefront’s name and address, the evidence for the match (a tagged video, an idea list, or the nearest products), the product count, the Top Creator badge if Amazon shows one, and the creator’s published social links. The storefront link opens the live page on Amazon, so the first thing to do with any result is look at it. The second is to see the checks worth running before a sample ships.
What the earlier study got right
An earlier Spreesy study counted 27,947 storefront addresses the Wayback Machine had seen over the years. It made two points that still hold: the storefront population is far larger than any list of social handles, and matching handles to storefronts misses most of them. This index replaces that study with live pages, product-level detail and one date.
How often it is updated
Monthly, and every refresh re-checks the whole catalog rather than a sample of it. That is why the counts above move as a block instead of drifting a few storefronts at a time.
How to cite
Spreesy, “The Amazon Influencer storefront index”, August 2026 index, https://spreesy.com/sellers/amazon/storefront-index. Keep the edition attached: the numbers move with each monthly refresh.
Questions sellers ask
Does the index include every Amazon Influencer storefront?
No, and nobody can claim that: Amazon publishes no registry. It includes the storefronts we found through public links and fetched, counted exactly.
Can I search it by keyword?
Search starts from a product - an ASIN or an Amazon product link. Exact matches come from the link table; near matches come from product titles.
How current is it?
The whole index is refreshed monthly - every storefront re-checked, not a sample. A storefront can still change between refreshes, so open the one you care about before you write to the creator.