On this page
Key takeaways
- 20,228 storefronts in the index list fashion. The 25 below are the ones that list mainly fashion, carry Amazon’s Top Creator badge and publish a social account, most products first.
- 11,674 of them publish no contact route at all, which is the ceiling on every list of Amazon fashion influencers ever written, ours included.
- 3.8% carry the Top Creator badge, against 2.5% across every category.
How the list narrows
- 20,228In fashion: 20% or more of what they list
- 8,111Mainly fashion: 50% or more
- 453Plus Amazon's Top Creator badge
- 317Plus a published social account
- 25Shown below, most products first
The 25 that list the most products
How we picked these 25, and why not by video count
Ties break on idea lists, then on the storefront name, so the order is identical every time this page loads. Products and idea lists are what the public storefront shows. The fashion share is how much of that storefront is clothing, shoes and jewelry rather than beauty, home or anything else. The platform marks are the accounts the influencer links from their own storefront.
We do not rank on videos. A storefront page shows at most ten, so every video count in the head of a category reads the same and sorting on it would sort nothing.
A Jetset Journalamazon.com/shop/ajetsetjournal★ Top Creator91 products5 idea lists85% fashionPublishes on Pinterest, Instagram
Jacqueline Anieceamazon.com/shop/influencer-01c25268★ Top Creator91 products4 idea lists95% fashionPublishes on Pinterest
Taryn Newtonamazon.com/shop/tarynnewton★ Top Creator89 products9 idea lists64% fashionPublishes on Pinterest, TikTok
Living Fashionably Lateamazon.com/shop/livingfashionablylate★ Top Creator89 products5 idea lists92% fashionPublishes on Instagram, TikTok
★ Top Creator87 products3 idea lists85% fashionPublishes on Pinterest, YouTube
Sew Sarah Ramazon.com/shop/sewsarahr★ Top Creator86 products11 idea lists70% fashionPublishes on Instagram, YouTube, TikTok
Kallie Davis | @Best.of.targetamazon.com/shop/best.of.target★ Top Creator86 products10 idea lists62% fashionPublishes on Instagram
Abby Adamchakamazon.com/shop/sistersguidetostyle★ Top Creator86 products2 idea lists79% fashionPublishes on Pinterest, Instagram, YouTube, TikTok
Wishes & Realityamazon.com/shop/wishes_reality★ Top Creator85 products12 idea lists95% fashionPublishes on Pinterest, YouTube, Facebook
Sydney Nicole Sloneamazon.com/shop/sydneynicole★ Top Creator84 products9 idea lists67% fashionPublishes on Instagram, TikTok
Leslie - OneLifeAndStyleamazon.com/shop/onelifeandstyle★ Top Creator84 products7 idea lists94% fashionPublishes on Pinterest, YouTube, TikTok
Ashley Behrendsamazon.com/shop/awalktofit★ Top Creator84 products4 idea lists83% fashionPublishes on Pinterest, Instagram, TikTok
★ Top Creator83 products9 idea lists65% fashionPublishes on Pinterest, Instagram, YouTube
Stylekita Lifestyleamazon.com/shop/stylekita★ Top Creator83 products5 idea lists72% fashionPublishes on Pinterest, YouTube
★ Top Creator82 products9 idea lists86% fashionPublishes on Pinterest, Instagram
Josepha Thomasamazon.com/shop/styled.by.josepha★ Top Creator82 products6 idea lists89% fashionPublishes on YouTube
Stang&Coamazon.com/shop/stangandco★ Top Creator82 products4 idea lists95% fashionPublishes on Pinterest, Instagram, YouTube, TikTok
Bridgetamazon.com/shop/bridgetkiene★ Top Creator81 products3 idea lists52% fashionPublishes on Pinterest, Facebook
Red Soles and Red Wineamazon.com/shop/redsolesandredwine★ Top Creator80 products11 idea lists79% fashionPublishes on Pinterest
Christahg5amazon.com/shop/influencer-c8e58155★ Top Creator80 products6 idea lists86% fashionPublishes on Pinterest, Instagram
The Sister Studioamazon.com/shop/thesisterstudio★ Top Creator80 products6 idea lists73% fashionPublishes on Instagram
sydney del reyamazon.com/shop/sydneydelrey★ Top Creator79 products13 idea lists94% fashionPublishes on Pinterest, YouTube, TikTok
Makena Metcalfeamazon.com/shop/makenametcalfe★ Top Creator78 products19 idea lists89% fashionPublishes on Pinterest
Jen Adamsamazon.com/shop/interiordesignerella★ Top Creator77 products11 idea lists67% fashionPublishes on Pinterest
Caroline Baudino (Shop with Caroline)amazon.com/shop/shop.with.caroline★ Top Creator76 products17 idea lists80% fashionPublishes on Instagram, YouTube, TikTok
Every figure here is read from the influencer's own public Amazon storefront. If one of these is yours, you can claim it or have it taken down.
TikTok is not where this category ends
TikTok leads this category the way it leads every other one. The difference is Pinterest: 26% of the fashion storefronts that publish anywhere publish one, against 20% across every category. Searching only on TikTok can mean missing influencers on other platforms.
| Platform | Fashion storefronts | Share of fashion | Share of all categories |
|---|---|---|---|
| TikTok | 4,784 | 61.6% | 58.8% |
| 3,830 | 49.3% | 48.2% | |
| 2,008 | 25.9% | 19.9% | |
| YouTube | 1,826 | 23.5% | 31.7% |
| 536 | 6.9% | 7.7% |
Share of fashion is measured against the 7,761 fashion storefronts publishing at least one account. Share of all categories is measured against the 42,170 that do across the whole index. Influencers who publish on two platforms count in both rows.
Most of this category cannot be contacted at all
11,674 of the 20,228 fashion storefronts publish no social account and no contact route in their bio. That is the ceiling on every list of Amazon fashion influencers ever written, ours included. Those hand-picked lists all draw from the 7,761 storefronts that publish something. It is why the same names keep turning up on every one of them.
The badge points the other way. 3.8% of fashion storefronts carry Amazon’s Top Creator badge against 2.5% across the whole index, so this is a denser concentration of the influencers Amazon itself has singled out. A category can be full of recognised influencers and still be mostly unreachable. Those are two different problems, and only the first one is fixed by a longer list.
If you are here from the other side of this and need the influencers who already list your product rather than the biggest storefronts in a category, the seller guide on finding Amazon Influencer storefronts for a specific product sets out the five routes and what each one costs in time.
What this ranking is not
Every other list of top Amazon fashion influencers is a hand-picked top 20 pulled off Instagram, and none of them says how the names were chosen. Three numbers sit on all of them and on none of ours. They are missing on purpose: we do not hold them, nobody outside Amazon holds them, and the versions you have read elsewhere are estimates presented as measurements.
- No follower counts.We record that a storefront links an Instagram or YouTube account. We do not record how many people follow it, and collecting that across every account in the index would break three of the five platforms' terms.
- No sales and no earnings.Amazon has never published what a storefront sells or what an influencer makes. Any list ranking storefronts “by sales” is ranking a number its author does not have.
- No quality judgement.Most products first is a measurable rule, not a verdict on taste, production or whether an influencer is right for your product.
Questions people ask about Amazon fashion influencers
Who are the top Amazon fashion influencers?
There is no official list, so the honest answer is whichever rule you pick, stated out loud. Amazon publishes one signal and only one: the Top Creator badge. The list above starts there, keeps the storefronts where at least half of what is listed is clothing, shoes or jewelry, and orders them by how many products the storefront carries.
How many Amazon influencers are in the fashion category?
Far more than any published list suggests. The count sits at the top of this page and is read from our index each time it loads. Amazon accepts many more people into the Influencer Program than keep filming, so the category has a very short head and a very long tail.
Is this list based on follower count?
No, and no list of Amazon influencers honestly can be. A storefront links a social account; it does not publish that account’s audience. We record which platforms an influencer publishes on and nothing about their size, so the ranking here uses what the storefront itself shows.
Do Amazon fashion influencers get paid to post?
Not by Amazon. Amazon Influencer Program members earn commission on what they sell - the affiliate rate on anything bought through their storefront, plus an onsite commission when one of their shoppable videos plays on a product page and converts. A flat fee for a post is a private arrangement between you and the influencer, agreed outside Amazon, and Amazon takes no part in it.
How do I contact an Amazon fashion influencer?
Through whatever they publish themselves, which is usually a social account. The storefront page carries no contact field, so the route runs through the profiles an influencer links from it. Most of this category links nothing at all, which is the number in the section above and the reason outreach stalls.
How do I find Amazon influencers for my own clothing brand?
Search the product, not the category. A ranked list of the biggest fashion storefronts tells you who is large; it does not tell you who already carries what you sell. The seller guide to finding storefronts for a product covers the five ways to do that and what each costs in time.
Can I get my storefront off this page?
Yes, and it takes one switch. Claim the storefront in the creator studio and turn it off, or email support and we will do it without asking why. Hiding removes it from this list, from the storefront reports and from what sellers can search.