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For sellersAmazonCompetitor creators

Competitor ASIN lookup

The creators filming your competitor are three clicks from filming you.

Paste a competing ASIN. You get every creator who already carries it, and the accounts each one publishes.

No account needed to run the first one. Try B09V7Z4TJG or B0016HF5GK.

One ASIN, the creators behind it693 carry it
  • Deals Aholic33 products · 10+ videosFeatured
  • Marie10 products · 10+ videosFeatured
  • Ana Randall Favorite Finds88 products · 10+ videosTagged 1 of 10
  • Kim Carmack35 products · 0 videosListed, no video
Live rows for the example ASIN, ranked featured-first. 693 creators carry it. Platform marks show where each one publishes; the addresses are behind the wall.

Why the row matters

You cannot bid on the video row. You can only be in it.

One of these stops the hour you pause the budget. The other keeps selling.

Real storefront videos tagged with this ASIN, the featured one ringed. What the figure does not claim is which of them Amazon rows on the page this minute: we read storefronts, not the product page itself.
What that row costs you
LineA sponsored placementA storefront creator
CostA bid on every click, won or lostA sample, plus any fee you negotiate yourself
CommissionNone. You pay the ad bill insteadAmazon pays it, not you
When it stopsThe hour you pause the budgetIt stays up until the creator or Amazon takes it down
Where it showsThe keywords you bid onThe listing's video row, and listings next door
Amazon pays Influencer Program commissions, not sellers. No bid of any size places a video in that row.

The gap

Most products have nobody filming them at all.

Which is what makes a competitor's bench worth copying rather than fearing.

No creator video at allOne to nineTen or more, 0.2%
Video coverage across every product in the index. Only 0.2% have ten videos or more, and 63.0% have none at all. Shares rather than counts, because the shape holds as the index grows.

The play

Three searches, one outreach list.

This is the part a product page cannot do for you, and it takes about ten minutes for a category.

  1. Search the three ASINs beating you.Take the top sellers in your subcategory, not your own. Each one comes back crowded, thin, or not covered at all, and every one of those is useful.
    medicube Toner Pads Zero Pore Pad 2.0B09V7Z4TJG
    693 creators
    HolyCow 100% Grass Fed Beef TallowB0DJC71WWV
    2 creators
    Tallow and Honey BalmB0DZCPGHCJ
    not in the index
  2. Cut the list to the ones you can reach.Sort by how much they have actually filmed, then drop everyone with no published account. A storefront you cannot write to is not a lead.

    Roughly one storefront in four publishes a way to be reached off Amazon. Filtering to those is the difference between a list of names and a list you can work.

  3. Write to them about the product they already covered.A creator who filmed a competing item has proven they will film the category. Saved lists carry the status, so a name you have written to stops coming back.
    Not contactedContactedRepliedPassed

Who this is not for

Skip this if one of these is you.

Two kinds of seller get nothing from this, and it is cheaper to say so now than to refund you in a month.

  • You want a creator paid per post.Influencer Program creators earn commission on what they sell. Flat-fee sponsored content is a private arrangement you negotiate yourself, and there are agencies built for it.
  • You sell one product and have plenty of time.Searching Amazon by hand will find you a few names for free. The index earns its keep across a catalog, not on a single ASIN.
  • You want sales and revenue estimates per creator.We hold what Amazon publishes: products, idea lists, videos, accounts. No revenue field exists anywhere in it, and we will not estimate one. See how that compares with Helium 10.
  • You have not launched yet.Creators tag live ASINs. Come back when the listing is up, or use the time to read how Amazon's own Creator Connections campaigns work.

What is behind the search

115,000+ storefronts, read from Amazon itself.

Matched to the ASIN you paste, or to the nearest products when nobody has touched yours yet. Read from public Amazon pages and updated monthly.

  • 115,000+Amazon storefronts
  • 1.5M+products mapped to them
  • 400K+shoppable videos
  • 5platforms creators publish
  • Exact matches first, then the closest substitutes, so an unfilmed product still returns a usable list.
  • Five platforms: Instagram, YouTube, TikTok, Pinterest and Facebook, whichever the creator publishes.
  • Saved lists with outreach status, so a name you already wrote to stops coming back.

$59 a month. Flat fee, no cut of your sales.

One tier. No credits, no seats, no per-search meter. Cancel whenever, and the first charge comes back in full if you ask inside 30 days.

Search a competitor ASIN

The other ways sellers use the index

  • Your own creatorsThe creators who already listed your products unprompted are the cheapest outreach you will ever do.
  • Vet a creatorA follower count does not prove anyone can sell on Amazon. A storefront does, and it takes one lookup.
  • vs Helium 10The one other product that answers which creators carry an ASIN, compared on index size, price and limits.

Longer reading sits in the Amazon influencer guides for sellers, and creators asking what we hold on them go to the creator side.