How to Find Amazon Influencer Storefronts You Follow (App and Desktop)
As of 2026, the fastest way to see the Amazon influencer storefronts you follow is the direct link amazon.com/gp/profile/follow/recommendations — sign in first, because Amazon removed the Following list from the desktop profile menu. In the Amazon Shopping app, tap the profile icon at the bottom, scroll to the Following section, then tap "See more updates" to view everyone you follow. If a storefront has disappeared from your list, search the creator's name in a free storefront finder — creators who leave the Amazon Influencer Program lose their storefront page, which is why saved links break.
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Built for sellers searching how to find amazon influencer storefront that i follow
Shoppers trying to re-open the list of Amazon creators and storefronts they follow, or re-find a storefront after losing the link.
How to find the Amazon influencer storefronts I follow (fastest way)
Sign in to Amazon on desktop and go directly to amazon.com/gp/profile/follow/recommendations. As of mid-2026 this page lists the creators and brands you follow and links straight to their storefronts. Amazon removed the Following entry from the standard desktop profile menu, so if you searched "Amazon storefronts I follow" and landed on outdated menu paths, this direct URL is the current answer — bookmark it.
- You must be signed in to the same Amazon account you followed with — households with shared devices often check the wrong account.
- The list only shows creators you actually tapped Follow on. Visiting a storefront does not add it.
- If you follow creators who stream, amazon.com/live/following surfaces live video from them (as of 2026).
How to see who you follow in the Amazon app
In the Amazon Shopping app (as of 2026): tap the profile icon in the bottom navigation bar, scroll down to the Following section, tap "See more updates", then open the list of who you follow. Amazon reshuffles these labels between app versions, so if the wording differs slightly, look for any Following block on the profile screen.
- Profile icon → scroll to Following → "See more updates" → who you follow.
- Tap any creator in the list to open their storefront and idea lists.
- If the section is missing, open the desktop URL above in your phone's browser — it works on mobile too.
Why your Following list is hard to find now
Follows still exist — the surfaces that display them keep moving. Amazon retired Inspire, the TikTok-style feed that showed content from creators you follow, in February 2025, and separately removed the Following tab from the desktop profile page. That is why older guides point to menus that no longer exist. Your follow relationships are intact; you just need the current entry points listed above.
- Inspire (the in-app shoppable feed) was discontinued in February 2025.
- The desktop profile page no longer links to your following list — only the direct URL does.
- Because the UI has moved more than once, save storefront links you care about outside Amazon.
How to find an Amazon influencer storefront you lost the link to
If a creator never made it into your Following list — or dropped out of it — you can usually recover the storefront by name. Amazon's own search bar is the wrong tool here: it searches products, not storefront pages, so typing a creator's name into Amazon search usually returns unrelated listings.
- Free storefront finder: search by creator name or handle across 1,200+ verified storefront links — no account or follow required.
- Google operator search: the creator's name plus site:amazon.com/shop finds indexed storefront pages directly.
- Creator's social bios: TikTok, Instagram, and YouTube bios usually carry the current storefront link.
- Honest limit: none of these can surface a storefront that Amazon has taken down — see the link-breakage section below.
How to follow an Amazon storefront
Open the creator's storefront page (URLs look like amazon.com/shop/handle) and tap the Follow button in the storefront header — you need to be signed in. As of 2026, following adds the creator to your following list and can surface their new posts and lists; button placement shifts slightly with app updates.
- Follow from the storefront page itself — there is no separate follow manager for adding creators.
- Unfollow the same way: open the storefront or your following list and toggle the button off.
- You do not need to follow a storefront to shop from it — a bookmark works just as well and never gets reshuffled.
Why Amazon storefront links stop working
Storefront pages exist only while the creator remains in the Amazon Influencer Program. Amazon's terms let it suspend or remove participants and their content, and creators can also leave or go inactive — in any of those cases the storefront URL stops resolving and every saved link to it breaks. A changed handle can also retire the old vanity URL.
- A dead link usually means the creator left or was removed from the program — the page is gone, not hidden.
- Re-search the creator's name before assuming they quit: some reappear under a new handle.
- If the creator's social accounts are still active, their bio link is the most current pointer to wherever they moved.
Simple workflow
Open the following-list URL
On desktop, sign in to Amazon and go to amazon.com/gp/profile/follow/recommendations. As of 2026 this direct link shows the creators and brands you follow; the old profile-menu path no longer surfaces it.
Or check the Amazon app
Tap the profile icon at the bottom of the Amazon Shopping app, scroll to the Following section, tap "See more updates", then open who you follow. Labels vary slightly by app version.
Open the storefront from the list
Tap the creator's name to open their storefront, idea lists, and posts. Confirm you are signed in to the account you originally followed with.
If a creator is missing, search by name
Use the free Amazon storefront finder to search 1,200+ verified storefront links by name or handle, or Google the creator's name with site:amazon.com/shop.
Save the link outside Amazon
Bookmark the storefront URL or keep it in notes. Amazon has moved its follow surfaces before — Inspire was retired in 2025 — so the Following list should not be your only record.
When a storefront seems to have disappeared
- Confirm you are signed in to the same Amazon account you followed with.
- Open the direct following-list URL before assuming the follow was lost.
- Search the creator's exact name or handle in the free storefront finder.
- Run a Google search: creator name plus site:amazon.com/shop.
- Check the creator's TikTok, Instagram, or YouTube bio for their current link.
- If the page errors out, the creator may have left the Influencer Program — the page is gone, not hidden.
- Bookmark working storefront links outside Amazon so the next UI shuffle doesn't strand you.
Which method finds the storefront fastest?
Common questions
Short answers for sellers deciding how to use this guide.
How do I find the Amazon influencer storefronts I follow?
Sign in and open amazon.com/gp/profile/follow/recommendations on desktop, or in the Amazon Shopping app tap the profile icon, scroll to the Following section, and tap "See more updates" (steps current as of 2026). Both show the creators and brands you follow with links to their storefronts.
Why can't I see who I follow on Amazon anymore?
Amazon removed the Following entry from the desktop profile menu and retired Inspire, its in-app feed of followed-creator content, in February 2025. Your follows still exist — you just need the direct following-list URL or the app's profile screen to see them.
How do I follow someone's Amazon storefront?
Open their storefront page (amazon.com/shop/handle) while signed in and tap the Follow button in the storefront header. There is no separate place to add follows — it happens on the storefront itself.
How do I unfollow an Amazon storefront?
Open the storefront from your following list and toggle the Follow button off. As of 2026 Amazon manages follows from the storefront page and the following list rather than a standalone settings screen.
Why does an Amazon storefront link say page not found?
Storefronts only exist while the creator remains in the Amazon Influencer Program. If a creator leaves, goes inactive, or is removed — Amazon's terms allow it to suspend participants and remove content — the URL stops resolving. Try searching the creator's name in a storefront finder in case they reappeared under a new handle.
Do I need to follow a storefront to shop from it?
No. Following only adds the creator to your list and can surface their updates. A browser bookmark of the storefront URL works just as well and is immune to Amazon's menu reshuffles.
How do I get my own Amazon storefront?
Storefronts come with the Amazon Influencer Program — Amazon's program for creators with an engaged social audience. Qualification criteria are set by Amazon and change over time; see the glossary entry on the Amazon Influencer Program for how it works.