How to find influencers on Amazon for your product

Q: How do I find the Amazon influencer storefronts I follow?

Open Amazon's Who You Follow page, which lists the people you follow on Amazon. Our storefront finder covers the other ways to find one storefront.

Q: Does Spreesy show follower counts?

No. The index records what storefront pages show: products, videos, idea lists, the Top Creator badge and the social links an influencer publishes. Not social metrics.

Key takeaways

Searching by ASIN is the fastest route. It returns the influencers who already recommend the product, in seconds. A product page shows at most ten videos, chosen by Amazon.
The four manual routes cost minutes to hours per product, and none of them can start from what you sell.
Judge a storefront on product fit, not follower count. Only 1.9% of US storefronts carry Amazon’s Top Creator badge; most good fits do not.

What one search returns. **2,338 storefronts** carry B09V7Z4TJG; the rows are read from the index on every visit, and the platform marks show where each influencer publishes. The addresses are behind the wall.

The five routes at a glance

Four of these are free and manual. One is an index. The table is the whole argument; the sections below are the detail.

Route	Time	What you learn	Blind spot
Product-page videos	Minutes per product	The influencers Amazon shows for that product	Ten videos at most, chosen by Amazon; repeat per product
Amazon Live, browsing	Hours	Active influencers in a category	No way to search by product
Social hashtags	Hours per batch	Influencers who post about Amazon finds	A social signal, not storefront evidence
Guessing the address	Seconds	Whether one known handle has a storefront	Auto-generated addresses cannot be guessed
Storefront indexSpreesy	Seconds	Every indexed storefront carrying the product, or the closest things to it	Updated monthly; amazon.com, amazon.ca, amazon.co.uk and amazon.de only

Time is per product for the first four routes. The index answers for a whole catalog at the same cost as one ASIN.

1. Start on the product page

Minutes per product · Free

Many product pages carry a row of influencer videos. Each one is an influencer who already made content about that product or one like it, and each video leads back to the influencer’s own page. Do this on your own listing first, then on the three to five listings you actually compete with. Our guide to adding video to an Amazon listing explains how those influencer videos get onto a product page.

Blind spotAmazon shows at most ten videos on a page and chooses which ten. You see a slice of the influencers who filmed the product, and you start again on the next listing.

The row a seller cannot bid on. Real storefront videos tagged with B09V7Z4TJG, the featured one ringed. What the figure does not claim is which of them Amazon rows on the page this minute: we read storefronts, not the product page itself.

It is the cheapest proof you will get that influencers film your category at all, and it is the route that stops scaling first.

2. Amazon Live and browsing

Hours · Free

amazon.com/live lists streams by category. An influencer streaming in your category is active and comfortable on camera. From any influencer page, the idea lists tell you what they curate and the videos tell you what they demonstrate.

Blind spotBrowsing only. There is no way to search storefronts by product on Amazon itself, so this route can never start from what you sell.

Hours per batch · Free

Search TikTok, Instagram, YouTube and Pinterest for #amazonfinds, #amazonstorefront or #founditonamazon together with your category word. Active storefront influencers put the storefront link in their bio, often behind a link-in-bio page.

Blind spotYou are judging by what an influencer posts on social, not by what their storefront carries, and follower counts pull attention away from product fit.

4. Guess the address

Seconds · Free

Type amazon.com/shop/ followed by the influencer’s handle. Many influencers claim a custom storefront name that matches their social handle.

Blind spotAbout one in ten storefronts in our index lives on an auto-generated address (amazon.com/shop/influencer-…) that cannot be guessed. Our Amazon storefront finder looks one up by name or handle.

5. Search an index by product

Seconds · $59 a month

Use Spreesy to find Amazon influencers by product. Paste an ASIN or product link and you get the storefronts that carry that exact product, on an idea list or in a shoppable video. When no storefront held it, you get the storefronts with the closest things to it. Each result carries the social links the influencer publishes on their storefront page.

If you want to browse a category before choosing an ASIN, explore our Amazon influencer database.

Selling pet supplies? Start with our Amazon pet influencer shortlist, where species, product demonstrations and brief fit are checked separately.

Comparing tools before you build a shortlist? Our Referazon alternative comparison explains the difference between researching influencers yourself and buying a video or assisted-outreach service.

The index covers 190,000+ storefronts and 64.2M+ influencer-to-product links across Amazon US (amazon.com), Amazon Canada (amazon.ca), Amazon UK (amazon.co.uk) and Amazon Germany (amazon.de).

Our Amazon toy influencers list is ranked from the same index: storefronts with Amazon’s Top Creator badge that are mostly toys and games, ordered by the products they list.

Blind spotIt is an index refreshed monthly, not a live feed; amazon.com, amazon.ca, amazon.co.uk and amazon.de only; and near matches are labelled as near matches, never as exact.

What an Amazon Influencer storefront is

An Amazon Influencer storefront is an influencer’s own page on Amazon, at amazon.com/shop/their-name. Members of the Amazon Influencer Program curate products there, in idea lists, shoppable videos and photos, and earn a commission on qualifying purchases. Amazon sets and pays that commission. A seller pays nothing to be featured.

Not the same thingA seller storefront is the “Sold by” page listing everything one seller ships. The Influencer storefront matters for one reason: it shows which products an influencer already chose to feature.

How to judge a storefront before you ship a sample

Seven things are worth reading off a storefront before a sample goes out, and follower count is not one of them. Start by opening the influencer's published Amazon storefront and checking that its products and videos fit your campaign.

For a first read, paste their handle into the free check below. It shows whether we hold the storefront, its products, idea lists and videos, the Top Creator badge and how many contact links it publishes.

Check an influencer’s storefront

3 free checks a day, no account needed.

Product fit over follower count. What an influencer already features, the idea lists and the videos, is the strongest signal you will get. A storefront full of products like yours has said yes before you ask.
Evidence type. A shoppable video for a product like yours is stronger than idea-list membership: a video means they made content, a list means they chose it.
Activity. Recent videos and lists matter more than old ones. Confirm the storefront is live before you write; it is one click.
The Top Creator badge. Amazon marks some storefronts “Top Creator”; 3,204 of the 166,857 US storefronts in the index carry it. Treat it as a tiebreak, not a filter. Most good fits do not have it. Our Amazon influencer statistics show how badge holders differ.
Competitor overlap. A storefront that carries your competitors’ products works your category. That is an easier conversation than a cold one.
Reachability. Does the storefront publish social links (Instagram, YouTube, TikTok, Pinterest, Facebook)? Outreach happens there, not on Amazon. Our guide to reaching out to Amazon influencers covers what to offer and what to send.
Money. Amazon pays the influencer’s commission. Any fee is a deal you strike, and a sample is the usual currency. A storefront is evidence, not a guarantee of a yes.

Before sending a sample, use our product seeding guide to decide whether you are offering a gift or agreeing a content deliverable.

Mistakes that cost samples

Gifting on a follower count and hoping the product fits.
Writing to influencers who have never featured anything in your category.
Expecting exact matches for a brand-new ASIN. Expect near matches and read them as “works your niche”.
Treating any index, ours included, as live. Check the storefront, then write.

When you do not need an influencer database

The index earns its price when the job is bigger than a few names. Three kinds of seller are better served elsewhere, and it is cheaper for both of us to say so here.

You sell one product and have time.Searching Amazon by hand will find you a few names for free. The index earns its keep when you need every influencer for a catalog, not the first three for one ASIN.
You want influencers paid per post.Influencer Program members earn commission on what they sell. Flat-fee sponsored content is a different market, and a different guide.
You sell only outside the US, Canada, UK and Germany.The index reads amazon.com, amazon.ca, amazon.co.uk and amazon.de storefronts, so a catalog that never touches those marketplaces has nothing to search.

Questions about finding Amazon influencers

Can I search Amazon for influencer storefronts?

No. Amazon has no public directory of Influencer storefronts. You reach them through product-page videos, Amazon Live, an influencer’s social bio, or an index like Spreesy’s.

How do I find a specific influencer's Amazon storefront?

Paste their name, @handle or storefront link into our free Amazon storefront finder. Without it, type amazon.com/shop/ followed by their social handle, or open the links in their social bio.

How do I find the Amazon influencer storefronts I follow?

Open Amazon’s Who You Follow page, which lists the people you follow on Amazon. Our storefront finder covers the other ways to find one storefront.

What is the difference between an Amazon Influencer and an Amazon Associate?

Both earn commissions Amazon pays; only Influencer Program members get the storefront at amazon.com/shop. For a seller the storefront is what matters, because it shows what the influencer features.

What about Amazon Creator Connections?

It is Amazon’s opt-in campaign tool: you publish a commission offer and eligible influencers choose whether to take it. You cannot pick influencers in its commission campaigns, which is why direct research still matters. Our Amazon Creator Connections guide covers the costs, the setup and what sellers report.

Does Spreesy show follower counts?

No. The index records what storefront pages show: products, videos, idea lists, the Top Creator badge and the social links an influencer publishes. Not social metrics.

Do Amazon influencers get free products?

Not through the Influencer Program, which pays commission on qualifying purchases. Amazon supplies no samples in Creator Connections either. Free products come from brands that gift samples, which our product seeding guide covers, and from Amazon Vine, which gives free products to reviewers Amazon chooses.