How to add video to an Amazon listing and get more videos

How to add video to your Amazon listing

To add video to an Amazon listing, open Upload and Manage Videos in Seller Central, or the Image Manager, upload an MP4 or MOV file, tag the ASINs it shows and add a title and thumbnail. Amazon reviews it in 1 to 7 business days and publishes it within three days of approval, with longer waits around the holidays.

1. Open a video tool. Use Upload and Manage Videos in Seller Central, or the Image Manager. Amazon moves menus between versions of Seller Central, so search for the tool by name if you cannot find it.
2. Upload the file. MP4 or MOV, in the size and shape listed below.
3. Tag the products. Every video needs at least one ASIN. A video can also appear across the variation pages of the same product, such as other sizes or colors.
4. Add a title and a thumbnail. Name what the video shows, so shoppers know why to press play.
5. Wait for review. The status moves from In Review to Published or Rejected. Any edit goes back through review.

Who can upload video to an Amazon listing

Amazon’s help pages say sellers who have sold for three months or more can upload video, whether or not they are in Brand Registry, for products they have an offer on. If the option is missing, check your account’s age and your offer on the ASIN. Amazon’s seller blog also lists a Professional selling account and live listings.

A+ Content videos are a different feature. They appear in the product description further down the page, and need Brand Registry or a Professional account with generic products.

Amazon’s requirements for listing videos

From Amazon's Shoppable video guide in Seller Central, checked in October 2026.

What to leave out of an Amazon listing video

Amazon’s video guidelines apply to sellers and influencers alike. Show the product: what it does, how it is used and what it looks like. Leave out anything time-sensitive or that sends shoppers away from Amazon, and keep any comparison strictly factual.

• Prices and promotions: no prices, discounts, promotions or time-sensitive claims.
• Review requests: never ask viewers for positive reviews.
• Links and contact details: no web addresses, social media, contact details or calls to buy elsewhere.
• Competitors: a comparison that names a competing brand must be strictly factual, never derogatory.
• Packaging only: footage of only the box, the delivery or the gift wrap is not allowed.
• Other people’s work: music, artwork or visible third-party branding you have no permission to use.
• Commercials: Amazon wants videos that show the product, not adverts built around your company branding.

Amazon’s moderators say Amazon rarely explains a rejection in detail, so check a rejected video against this list before you edit and resubmit it.

Where videos appear on your product page

Approved videos appear beside your product images and in the videos section further down the page, and Amazon can also show them in search results. Influencer videos and customers’ review videos appear in the same places, next to yours, and Vine reviews can now include photos and videos too.

Amazon says product pages that added their first shoppable video saw an average 24% increase in sales compared with pages without video, from its internal data for January to June 2026. It is an average Amazon observed, not a result it promises for your listing.

How influencer videos get onto your product page

Influencers in the Amazon Influencer Program upload videos tagged to the products they show, and Amazon decides where to place them: on product pages, in search results and on the homepage. They earn an onsite commission when a shopper watches the video on a product page and buys. Amazon does not ask the seller first.

• Where they show: Amazon staff describe two places, the media block at the top of the page and a videos section near the reviews.
• Similar products: Amazon says an influencer’s video may appear on the page of the product it shows or a similar one, so a video of a competitor’s product can reach your page, and yours can reach theirs.
• Negative videos: they stay. Amazon staff say videos are removed when they do not show or describe the product, or are tagged to the wrong one.

How to get more influencer videos on your listing

To get more influencer videos on your listing, get the right influencers filming your product: the ones who already make videos of products like yours, for shoppers who buy your category. Then make sure each video is tagged to your exact ASIN, so Amazon places it on your page.

1. Find influencers who already film products like yours. Search a competitor’s ASIN in Spreesy and narrow the results to storefronts with videos.

   

2. Watch their storefront videos. Look for clear demonstrations of products like yours. Our guide to judging a storefront before you ship a sample covers what to check.
3. Offer a sample or a paid video. A gift with no obligation is the cheapest start; see our guide to product seeding. For a video by a date, agree a paid post using our guide to reaching out to Amazon influencers.
4. Ask them to tag your exact ASIN. Sellers often report influencer videos tagged to the wrong product, which sends the video to someone else’s page.
5. Add a Creator Connections campaign for reach. If you are in Brand Registry with a US advertising account, a commission campaign lets more influencers promote the product. Our Amazon Creator Connections guide covers the costs.

When competitor or wrong videos appear on your page

Sellers on Amazon’s forums report competitors’ videos and influencer videos of other products on their pages, and get different answers from support. Amazon’s moderators say irrelevant or mistagged videos can be removed: sellers have had them taken down by asking Seller Support to escalate the video for review, while other moderators point to Brand Registry’s Report a Violation tool.

• Add your own video: one Amazon moderator wrote that brand-registered sellers’ videos are given priority on the product page.
• Get your product filmed: videos of your own product, tagged to your ASIN, are your best answer to videos of someone else’s.
• Watch your page: Amazon can show a different selection of videos on each visit, so check it more than once.

In Spreesy, a product you research or track lists the videos seen in its page’s upper and lower video carousels, with the date of each check, for your products and your competitors’.

Can you use an influencer’s video on your listing?

Not without permission. Amazon’s rules say to post only your own content or content you have permission to use, and Amazon staff say influencers own the videos they make through the Amazon Influencer Program, so you cannot download one for your listing or your A+ Content. Agree usage rights in writing, or license content through Creator Connections, which Amazon says lets brands license sponsored content for advertising.

Our outreach guide includes a message for asking an influencer to reuse their video; expect to pay for the rights separately from the video.

Which route fits your listing

Most listings need both: your own video for the message only you can give, and influencer videos for the independent demonstrations shoppers trust. Where you start depends on your account and your product.

• Your account has sold for less than three months.You cannot upload yet. Send samples to influencers who already film products like yours.
• Your product needs a demonstration only you can give.Upload your own video first: you control what it shows, within Amazon's rules.
• Competitors' videos fill your page.Add your own video and get your product filmed by influencers, tagged to your ASIN.
• You need reviews more than videos.Use Amazon Vine; Vine reviews can include photos and videos too.

For reviews on a new product, our guide to whether Amazon Vine is worth it compares Vine with influencer content.

Amazon listing video questions sellers ask