Instagram + South Africa

Instagram Creators in South Africa

Partner with South African Instagram influencers who understand local trends and drive authentic engagement.

Local Expertise
Creators who understand South African culture, trends, and audience preferences.
Instagram Specialists
Verified Instagram creators who know how to drive engagement and conversions.
Vetted Quality
Every creator is screened for engagement authenticity and content quality.
Research Snapshot

Instagram creator benchmarks in South Africa

Directional rate, engagement, and CPM bands to help you budget South African creator outreach.

Updated February 2026Confidence: 70/100
Rate range

$204–$1,033

Per post estimate

Engagement band

1.5%–5%

Directional range

CPM band

$10–$29

Estimated CPM

Sample size

62

Creators modeled

Methodology
  • Engagement bands blend recent creator performance with public platform benchmarks.
  • CPM ranges reflect historical conversion quality and campaign velocity.
Limitations
  • Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.
  • Individual creator rates can exceed ranges when content rights or whitelisting are included.

Creator Benchmarks for Instagram in South Africa

Performance bands based on the creators we've vetted for South Africa.

Based on 18 vetted creators in our index.

Creators Available

18

In this page's matching set

Follower Range

1,656-335,174

Typical creator audience size

Engagement Band

5.5%-25.0%

25th-75th percentile

Typical Rate Range

$253-$632

Estimated from median creator data

Avg views range: 0-0Effective CPM: 20.00

Top Instagram creators in South Africa

A live sample of Instagram creators available for South African campaigns.

adivunsolicited
@adivunsolicited
Instagram

hey it's @whoisadiv these are just my unsolicited thoughts [email protected]

Followers

335,174

Engagement

14.0%

Avg Views

-

Political AnalysisSocial JusticeInternational RelationsRace Relations
Spreesy quality score: 80
🪬𓇬 Mahinanani Alexander 𓇬🪬
🪬𓇬 Mahinanani Alexander 𓇬🪬
@mahinaalexander
Instagram

𓆸𓄰𓂂𓃭𓍰𓆃𓇬 mama 𓇬 student 𓇬 teacher 𓇬 artist 𓇬 𓍰 weaving community guided by ancient wisdom 𓍰 𓇬 📧 [email protected] 𓇬

Followers

191,736

Engagement

5.0%

Avg Views

-

Holistic HealthSelf-ReflectionMindfulnessTrauma Recovery
Spreesy quality score: 80
Checkers Sixty60
@checkers_sixty60
Instagram

Groceries delivered in 60 minutes 🛵 Big stuff delivered in a ⚡️

Followers

70,900

Engagement

8.0%

Avg Views

-

Baby ProductsGroceriesFast DeliveryAutomotive
Spreesy quality score: 79
NelsonMandelaUniversity
NelsonMandelaUniversity
@mandelauniversity
Instagram

The official Instagram account of Nelson Mandela University - a dynamic African university. Send images to [email protected].

Followers

30,960

Engagement

22.0%

Avg Views

1,765

University EventsStudent LifeSportsInternational Programs
Spreesy quality score: 79
Kgopotjo Lebepe
@kgopotjo_lebepe
Instagram

💜JESUS.📍:🇿🇦 🇧🇼🇺🇬🇲🇿🇳🇦🇹🇿🇰🇪🇷🇼🇲🇺🇦🇪🇮🇩🇪🇬🇬🇭 📧 [email protected] (pr/collaboration) @_lavishmary Attorney | Traveler | Academic LLB•LLM

Followers

145,121

Engagement

13.0%

Avg Views

-

TravelBeautyFashionHair
Spreesy quality score: 78
Steve Giordano
@sg_nomad
Instagram

Ferry Pilot & CoFounder: Nomadic Aviation Group, YouTuber ➡️ @speedtapefilms, PIC rated on most Boeing & Airbus, Traveler, Husband/Dad

Followers

46,199

Engagement

5.0%

Avg Views

-

Commercial AviationAircraft DeliveryAviation EnthusiastTravel
Spreesy quality score: 78
Renan Almeida
Renan Almeida
@sogratidao2k02
Instagram

Livrai-me de todo mal. Amém! Acompanha os rells 😅🔥 @sogratidao.reserva01

Followers

22,715

Engagement

26.0%

Avg Views

-

Personal ReflectionsDaily LifeCelebrations
Spreesy quality score: 76
Sunlight South Africa
@sunlight.za
Instagram

The iconic household brand trusted by South Africans for over 100 years. Product of the year winner: 2022, 2023 & 2024. Sunlight gives you more 💛

Followers

19,418

Engagement

40.0%

Avg Views

-

Laundry DetergentMarketing CampaignsMusic & Dance ContestsConsumer Engagement
Spreesy quality score: 76
Amazon South Africa
@amazonza
Instagram

Official Amazon ZA account. Delivering smiles.

Followers

15,852

Engagement

13.0%

Avg Views

-

Online ShoppingHome GoodsEveryday EssentialsDeals and Promotions
Spreesy quality score: 75
Luke Buckley
Luke Buckley
@llukebuckleyy
Instagram

🇿🇦 in Goldy 📩[email protected] @livinwithluke_ FLOW🌊

Followers

15,316

Engagement

9.0%

Avg Views

-

CampingOutdoor ActivitiesFishingRoad Trips
Spreesy quality score: 75
Peter Dunsby
Peter Dunsby
@astrocapetown
Instagram

Adventures of a Cosmology Prof & Astrophotographer ✨ DM me to book an event or astro experience @teleskop_service & @primalucelab ambassador.

Followers

10,486

Engagement

17.0%

Avg Views

-

NebulaeTelescopesRemote ObservatoriesSpace Photography
Spreesy quality score: 74
Zululand Conservation Trust
Zululand Conservation Trust
@zululand_conservation_trust
Instagram

We are preserving, protecting and nurturing the land and its wonderful wildlife for future generations. - NPO 089-508 @zululand_rhino_orphanage 🦏

Followers

7,601

Engagement

72.0%

Avg Views

-

Rhino ConservationAnimal WelfareWildlife ProtectionConservation Efforts
Spreesy quality score: 73
Project Rhino
Project Rhino
@projectrhinokzn
Instagram

Rhino Conservation - Dehorning, Horse & K9 Units, Community Engagement, Ranger Training, RhinoArt, @youthwildlifesummit & Aerial Patrols Support Us👇

Followers

5,685

Engagement

5.0%

Avg Views

-

Rhino ConservationAnti-PoachingK9 UnitsCommunity Engagement
Spreesy quality score: 73
Mubi Vally
Mubi Vally
@mubi.vally
Instagram

Baking passions!! a recipe for pleasure 'Since 2010' Henna Passions!! Mendi Lover❣️ 'Since 2006' 084 680 0821 ✉[email protected] Mayfair JHB

Followers

2,727

Engagement

7.0%

Avg Views

-

Cake DecoratingRecipe DevelopmentCustom CakesBaking Tutorials
Spreesy quality score: 71
EWT Carnivore Conservation
EWT Carnivore Conservation
@ewt_carnivores
Instagram

Leaders in African carnivore conservation 🦁 🐆🐾 #ProtectingForeverTogether with @endangeredwildlifetrust & @ewt_birdsofprey

Followers

3,530

Engagement

40.0%

Avg Views

-

Carnivore ConservationWild Dog ConservationCheetah ConservationHabitat Restoration
Spreesy quality score: 71
AirMobile by Afrihost
AirMobile by Afrihost
@airmobile_sa
Instagram

Seriously different. Enjoy 3GB FREE data + R10 FREE airtime. Try us out for FREE.

Followers

1,656

Engagement

35.0%

Avg Views

-

Mobile DataAirtimeCricket SponsorshipsPromotional Giveaways
Spreesy quality score: 69
Odin | Herpetology Exploration
@herpexploration
Instagram

South Africa 🇿🇦 DM for tailored herping & wildlife tours 🐍🦎🐘🦏 Business: [email protected]

Followers

105,998

Engagement

2.0%

Avg Views

-

Snake Species IdentificationWildlife ToursReptile BehaviorNature Photography
Spreesy quality score: 56
Treffa
@treffa.us
Instagram

Shopping made effortless. download Treffa to find any product 👚

Followers

32,798

Engagement

2.0%

Avg Views

-

FashionClothingE-commerceApparel
Spreesy quality score: 53

Market Intelligence: South Africa

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyFashionTech
Languages
EnglishAfrikaansZulu
E-commerce
TakealotMakroSuperbalist

Instagram Campaign Playbook

What consistently converts for Instagram campaigns in South Africa.

Lead with a high-contrast visual or outcome in the first frame.
Mix Reels for discovery and Stories for conversion-ready CTAs.
Use carousels for step-by-step product education.
Highlight social proof: comments, DMs, or user results.
Anchor the offer with "saveable" tips or routines.
Prompt creators to pin the Amazon link in their bio for 7+ days.

How Spreesy Vets Creators

We only surface creators who pass engagement and audience-fit checks.

Engagement authenticity: we flag abnormal like/view ratios and bot signals.

Audience fit: location + interest alignment against the target market.

Content quality: consistent posting cadence and conversion-friendly hooks.

AI-POWERED DISCOVERY

See How Perfect Matches Look

From match score to first email—everything you need to close the deal.

Example Matches
AD

adivunsolicited

@adivunsolicited🇿🇦ZA
law
80
Match for Political Analysis Brands
Bio

hey it's @whoisadiv these are just my unsolicited thoughts [email protected]

335.2K
Followers
14.0%
Engagement
0
Avg Views
Focus Areas
Political AnalysisSocial JusticeInternational RelationsRace Relations
🪬𓇬 Mahinanani Alexander 𓇬🪬

🪬𓇬 Mahinanani Alexander 𓇬🪬

@mahinaalexander🇿🇦ZA
health
80
Match for Holistic Health Brands
Bio

𓆸𓄰𓂂𓃭𓍰𓆃𓇬 mama 𓇬 student 𓇬 teacher 𓇬 artist 𓇬 𓍰 weaving community guided by ancient wisdom 𓍰 𓇬 📧 [email protected] 𓇬

191.7K
Followers
5.0%
Engagement
0
Avg Views
Focus Areas
Holistic HealthSelf-ReflectionMindfulnessTrauma Recovery
CS

Checkers Sixty60

@checkers_sixty60🇿🇦ZA
ecommerce
79
Match for Baby Products Brands
Bio

Groceries delivered in 60 minutes 🛵 Big stuff delivered in a ⚡️

70.9K
Followers
8.0%
Engagement
0
Avg Views
Focus Areas
Baby ProductsGroceriesFast DeliveryAutomotive
+0 more quality matches available

Instagram Marketing in South Africa

Why work with Instagram creators in South Africa?
South African Instagram creators understand local trends, culture, and audience preferences. They create authentic content that resonates with South Africa's market and drives higher engagement. Campaigns perform best when creators can speak English, Afrikaans, Zulu.
How many Instagram creators does Spreesy have in South Africa?
Our database includes verified Instagram influencers from South Africa across all follower tiers. Use our filters to find the perfect match for your campaign goals and budget. We see strong creator supply in Beauty, Fashion, Tech.
What types of Instagram content work best in South Africa?
South African audiences respond well to localized content. Top-performing Instagram creators in South Africa often use local language, trending sounds, and culturally relevant themes.

Explore Other Platforms in South Africa

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