Instagram + South Africa

Instagram Creators in South Africa

Partner with South African Instagram influencers who understand local trends and drive authentic engagement.

Find South African Creators

Local Expertise

Creators who understand South African culture, trends, and audience preferences.

Instagram Specialists

Verified Instagram creators who know how to drive engagement and conversions.

Vetted Quality

Every creator is screened for engagement authenticity and content quality.

Creator Benchmarks for Instagram in South Africa

Performance bands based on the creators we've vetted for South Africa.

Preview data - full benchmarks unlock as we add more creators.

Creators Available

In this page's matching set

Follower Range

1,656-145,121

Typical creator audience size

Engagement Band

10.5%-30.5%

25th-75th percentile

Typical Rate Range

$273-$681

Estimated from median creator data

Avg views range: 0-0Effective CPM: 20.00

Estimate your budget

Top Instagram creators in South Africa

A live sample of Instagram creators available for South African campaigns.

Checkers Sixty60

@checkers_sixty60

Instagram

Groceries delivered in 60 minutes 🛵 Big stuff delivered in a ⚡️

Followers

70,900

Engagement

8.0%

Avg Views

Baby ProductsGroceriesFast DeliveryAutomotive

Spreesy quality score: 79

Kgopotjo Lebepe

@kgopotjo_lebepe

Instagram

💜JESUS.📍:🇿🇦 🇧🇼🇺🇬🇲🇿🇳🇦🇹🇿🇰🇪🇷🇼🇲🇺🇦🇪🇮🇩🇪🇬🇬🇭 📧 [email protected] (pr/collaboration) @_lavishmary Attorney | Traveler | Academic LLB•LLM

Followers

145,121

Engagement

13.0%

Avg Views

TravelBeautyFashionHair

Spreesy quality score: 78

Steve Giordano

@sg_nomad

Instagram

Ferry Pilot & CoFounder: Nomadic Aviation Group, YouTuber ➡️ @speedtapefilms, PIC rated on most Boeing & Airbus, Traveler, Husband/Dad

Followers

46,199

Engagement

5.0%

Avg Views

Commercial AviationAircraft DeliveryAviation EnthusiastTravel

Spreesy quality score: 78

Renan Almeida

@sogratidao2k02

Instagram

Livrai-me de todo mal. Amém! Acompanha os rells 😅🔥 @sogratidao.reserva01

Followers

22,715

Engagement

26.0%

Avg Views

Personal ReflectionsDaily LifeCelebrations

Spreesy quality score: 76

Sunlight South Africa

@sunlight.za

Instagram

The iconic household brand trusted by South Africans for over 100 years. Product of the year winner: 2022, 2023 & 2024. Sunlight gives you more 💛

Followers

19,418

Engagement

40.0%

Avg Views

Laundry DetergentMarketing CampaignsMusic & Dance ContestsConsumer Engagement

Spreesy quality score: 76

Amazon South Africa

@amazonza

Instagram

Official Amazon ZA account. Delivering smiles.

Followers

15,852

Engagement

13.0%

Avg Views

Online ShoppingHome GoodsEveryday EssentialsDeals and Promotions

Spreesy quality score: 75

AirMobile by Afrihost

@airmobile_sa

Instagram

Seriously different. Enjoy 3GB FREE data + R10 FREE airtime. Try us out for FREE.

Followers

1,656

Engagement

35.0%

Avg Views

Mobile DataAirtimeCricket SponsorshipsPromotional Giveaways

Spreesy quality score: 69

Fashion Influencer

Instagram

Followers

215,000

Engagement

4.2%

Avg Views

78,000

FashionAfrican FashionStyle

Preview creator - full roster unlocks on signup.

Beauty Creator

Instagram

Followers

145,000

Engagement

4.5%

Avg Views

52,000

BeautyHairSkincare

Preview creator - full roster unlocks on signup.

See more creators

Market Intelligence: South Africa

Key insights for creator partnerships in this market

Top Platforms

TikTokInstagramYouTube

Popular Niches

BeautyFashionTech

Languages

EnglishAfrikaansZulu

E-commerce

TakealotMakroSuperbalist

Instagram Campaign Playbook

What consistently converts for Instagram campaigns in South Africa.

Lead with a high-contrast visual or outcome in the first frame.

Mix Reels for discovery and Stories for conversion-ready CTAs.

Use carousels for step-by-step product education.

Highlight social proof: comments, DMs, or user results.

Anchor the offer with "saveable" tips or routines.

Prompt creators to pin the Amazon link in their bio for 7+ days.

How Spreesy Vets Creators

We only surface creators who pass engagement and audience-fit checks.

Engagement authenticity: we flag abnormal like/view ratios and bot signals.

Audience fit: location + interest alignment against the target market.

Content quality: consistent posting cadence and conversion-friendly hooks.

AI-POWERED DISCOVERY

See How Perfect Matches Look

From match score to first email—everything you need to close the deal.

Matches are personalized to your product—here are examples across different niches:

Example Matches

Checkers Sixty60

@checkers_sixty60🇿🇦ZA

ecommerce

Bio

Groceries delivered in 60 minutes 🛵 Big stuff delivered in a ⚡️

70.9K

Followers

8.0%

Engagement

Avg Views

Focus Areas

Baby ProductsGroceriesFast DeliveryAutomotive

Get Started Free

Kgopotjo Lebepe

@kgopotjo_lebepe🇿🇦ZA

travel

Bio

145.1K

Followers

13.0%

Engagement

Avg Views

Focus Areas

TravelBeautyFashionHair

Get Started Free

Steve Giordano

@sg_nomad🇿🇦ZA

vehicles & transportation

Bio

Ferry Pilot & CoFounder: Nomadic Aviation Group, YouTuber ➡️ @speedtapefilms, PIC rated on most Boeing & Airbus, Traveler, Husband/Dad

46.2K

Followers

5.0%

Engagement

Avg Views

Focus Areas

Commercial AviationAircraft DeliveryAviation EnthusiastTravel

Get Started Free

+0 more quality matches available

Instagram Marketing in South Africa

Why work with Instagram creators in South Africa?

South African Instagram creators understand local trends, culture, and audience preferences. They create authentic content that resonates with South Africa's market and drives higher engagement. Campaigns perform best when creators can speak English, Afrikaans, Zulu.

How many Instagram creators does Spreesy have in South Africa?

Our database includes verified Instagram influencers from South Africa across all follower tiers. Use our filters to find the perfect match for your campaign goals and budget. We see strong creator supply in Beauty, Fashion, Tech.

What types of Instagram content work best in South Africa?

South African audiences respond well to localized content. Top-performing Instagram creators in South Africa often use local language, trending sounds, and culturally relevant themes.