Africa

Expand into South Africa with Local Creators

Access Africa's most developed creator economy through South African influencers.

4+South African Creators
3Platforms Available
100%Verified Profiles
Research Snapshot

Directional creator benchmarks in South Africa

Rate, engagement, and CPM bands by platform to help you budget South African creator campaigns.

TikTok
Updated February 2026 · Confidence 70/100
Rate
$181–$918
Engagement
3%–8.2%
CPM
$12–$35
See TikTok creators
Instagram
Updated February 2026 · Confidence 70/100
Rate
$204–$1,033
Engagement
1.5%–5%
CPM
$10–$29
See Instagram creators
YouTube
Updated February 2026 · Confidence 70/100
Rate
$409–$1,401
Engagement
1.7%–5.2%
CPM
$11–$32
See YouTube creators

Choose Your Platform

Select a platform to find South African creators specialized in that channel

TikTok Creators
Viral short-form video content
  • Reach Gen Z and Millennial audiences
  • Leverage trending sounds and formats
  • High engagement through authentic content
Find TikTok Creators
Instagram Creators
Visual storytelling and lifestyle content
  • Build brand aesthetic and identity
  • Stories, Reels, and Feed content
  • Strong influencer shopping features
Find Instagram Creators
YouTube Creators
In-depth reviews and tutorials
  • Long-form content for consideration phase
  • Evergreen SEO value
  • Detailed product demonstrations
Find YouTube Creators

Market Intelligence: South Africa

Key insights for creator partnerships in this market

Top Platforms
TikTokInstagramYouTube
Popular Niches
BeautyFashionTech
Languages
EnglishAfrikaansZulu
E-commerce
TakealotMakroSuperbalist

Why Target South Africa?

South Africa offers unique opportunities for brands. Here is why you should be working with local creators.

Emerging Opportunity
South Africa represents one of the fastest-growing digital markets globally.
Authentic Voices
Connect with South African creators building engaged local communities.
Mobile Innovation
Creators who excel at mobile-first content for Africa's smartphone-driven audiences.
AI-POWERED DISCOVERY

See How Perfect Matches Look

From match score to first email—everything you need to close the deal.

Matches are personalized to your product—here are examples across different niches:

Example Matches
IT

It'sBX🇿🇦

@bxpica55o🇿🇦ZA
business
100
Bio

From concept to cashflow. DM, Let's work!!🇿🇦🇿🇦Edison. For OverAchievers!

122.5K
Followers
6.3%
Engagement
156.3K
Avg Views
Focus Areas
Small Business IdeasEntrepreneurship StrategiesWhite LabelingRetail Sales
Get started free
JJ

John Jago

@johnjago15🇿🇦ZA
business
100
Bio

Everyday Entrepreneur Drop a follow Road to 250k followers

228.1K
Followers
13.9%
Engagement
1.3M
Avg Views
Focus Areas
Vending MachinesSmall BusinessEntrepreneurshipTesla Owner
Get started free
PI

Pieter

@pieter6067🇿🇦ZA
vehicles & transportation
97
Bio

Moti transport

28.4K
Followers
5.2%
Engagement
35.9K
Avg Views
Focus Areas
TruckingLogisticsHeavy Vehicle Maintenance
Get started free
+0 more quality matches available

Top Platforms in South Africa

Based on local audience attention and creator supply.

TikTokInstagramYouTube

Top Industries in South Africa

High-intent categories for Amazon sellers in this market.

Beauty & CosmeticsFashion & ApparelConsumer ElectronicsSkincareSupplements & NutritionHome Decor

Frequently Asked Questions

Common questions about creator partnerships in South Africa.

Why work with South Africa creators?
South Africa creators bring authentic local context and cultural nuance to your campaigns. Their audience trust makes brand partnerships feel more relatable and drives stronger engagement.
Which platforms are most popular in South Africa?
South African creators are active across TikTok, Instagram, and YouTube. Spreesy helps you identify the right platform based on your goals and target audience.
How do I reach shoppers in South Africa?
Localized creator partnerships perform best. We connect you with verified South African influencers who already have engaged communities in South Africa.
How does Spreesy verify South African creators?
We verify creator location signals and audience demographics before listing them. This ensures you’re partnering with creators who genuinely reach South Africa consumers.

Explore Other Countries

Discover creators in other markets for your global campaigns

Nigeria

3+ creators

Kenya

2+ creators

United States

5,126+ creators

United Kingdom

85+ creators

Canada

45+ creators

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41+ creators

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Ready to grow in South Africa?

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