Instagram + Books & Reading + South Korea

Find Instagram Creators for Books & Readingin South Korea

Browse vetted Korean booktokers on Instagram who already fit your books & reading niche and market.

Research Snapshot

Instagram creator benchmarks for Books & Reading in South Korea

Directional rate, engagement, and CPM bands for Korean booktokers on Instagram.

Updated February 2026Confidence: 88/100
Rate range

$230โ€“$1,165

Per post estimate

Engagement band

1.5%โ€“5%

Directional range

CPM band

$12โ€“$33

Estimated CPM

Sample size

136

Creators modeled

Methodology
  • โ€ข CPM ranges reflect historical conversion quality and campaign velocity.
  • โ€ข Ranges are directional and intended for planning, not guaranteed pricing.
Limitations
  • โ€ข Benchmarks do not account for fixed production costs or product seeding.
  • โ€ข Seasonal spikes (Q4, Prime Day) can elevate CPMs beyond baseline.

Instagram Books & Reading creator benchmarks in South Korea

What the exact Instagram + Books & Reading + South Korea match set looks like right now.

Based on 18 vetted creators in our index.

Creators Available

18

In this page's matching set

Follower Range

1,801-24,369

Typical creator audience size

Engagement Band

5.0%-20.3%

25th-75th percentile

Typical Rate Range

$112-$279

Estimated from median creator data

Avg views range: 0-0Effective CPM: 20.00

Top Books & Reading creators on Instagram in South Korea

A live sample of creators who match this platform, niche, and market combination.

๐™†๐™”๐™Š๐™”๐˜ผ๐™‰๐™‚ ๐™ข๐™–๐™œ๐™–๐™ฏ๐™ž๐™ฃ๐™š ๊ต์–‘ ๋งค๊ฑฐ์ง„
๐™†๐™”๐™Š๐™”๐˜ผ๐™‰๐™‚ ๐™ข๐™–๐™œ๐™–๐™ฏ๐™ž๐™ฃ๐™š ๊ต์–‘ ๋งค๊ฑฐ์ง„
@kyoyang.mag
Instagram

๊ต์˜ค์–‘? ์ด๊ฒŒ ๋‚ด ๊ต์–‘์ด์•ผ๐Ÿ˜Ž ๋ง›์žˆ๋Š” ์ฝ˜ํ…์ธ ๋งŒ ๋– ๋จน์—ฌ ์ฃผ๋Š”๐Ÿฅ„ ์š”์ฆ˜ ๊ต์–‘ ์ง‘ํ•ฉ์†Œ ๐Ÿ’Œ ํ˜‘์—… ์ œ์•ˆ์€ DM / [email protected]

Followers

23,070

Engagement

5.0%

Avg Views

-

Book RecommendationsLiterary AnalysisAuthor Interviews/ReviewsReading Events and Communities
Spreesy quality score: 76
๋„์„œ์ถœํŒ ๋ถ๊ทน๊ณฐ
๋„์„œ์ถœํŒ ๋ถ๊ทน๊ณฐ
@bookgoodcome
Instagram

์›ƒ๊ธฐ๊ฑฐ๋‚˜ ์ฐกํ•˜๊ฑฐ๋‚˜, ๋งˆ์Œ์„ ์›€์ง์ด๋Š” ์ฑ…์„ ๋งŒ๋“ญ๋‹ˆ๋‹ค. โ€ข ๊ทธ๋ฆผ์ฑ… | ์•„๋™๋„์„œ | ์ฒญ์†Œ๋…„๋„์„œ ์ „๋ฌธ ์ถœํŒ์‚ฌ โ€ข ์ฑ…์˜ ๊ฐ๋™์€ WWF(์„ธ๊ณ„์ž์—ฐ๊ธฐ๊ธˆ) ๊ธฐ๋ถ€๋กœ ์ด์–ด์ง‘๋‹ˆ๋‹ค ๐ŸŒ โ€ข ๋ฌธ์˜/์ œํœด: [email protected] โ€ข ๋…ํ›„ํ™œ๋™์ง€/๊ต์•ˆ ํ”„๋กœํ•„ ๋งํฌ ๐Ÿ‘‡

Followers

24,369

Engagement

5.0%

Avg Views

-

Children's BooksPicture BooksParenting BooksBook Clubs
Spreesy quality score: 76
แ„†แ…กแ†ซแ„Žแ…ฎแ†ซแ„‰แ…ฅแ„Œแ…ฅแ†ท
แ„†แ…กแ†ซแ„Žแ…ฎแ†ซแ„‰แ…ฅแ„Œแ…ฅแ†ท
@manchun.b.s
Instagram

์ œ์ฃผ๋„ ํ•จ๋•์˜ ์ž‘์€ ์ฑ…๋ฐฉ / ์ œ์ฃผ์‹œ ์กฐ์ฒœ์ ํ•จ๋•๋กœ 9 / 064-784-6137 / 11:00~18:00 / ์—ฐ์ค‘๋ฌดํœด [email protected]

Followers

12,873

Engagement

6.0%

Avg Views

-

BookstoreBook RecommendationsReadingLiterature
Spreesy quality score: 75
๋ถ : ๋‹ค์˜ฌ | ์ฑ…์Šคํƒ€๊ทธ๋žจ | ์ฑ…๋ฆฌ๋ทฐ์–ด
๋ถ : ๋‹ค์˜ฌ | ์ฑ…์Šคํƒ€๊ทธ๋žจ | ์ฑ…๋ฆฌ๋ทฐ์–ด
@book_dawol
Instagram

แดฌแดธแต‚แดฌแตžหข แดฌแดบแดผแต€แดดแดฑแดฟ แต‚แดฌแตž ๐Ÿ“š ์ฑ…์„ ํ†ตํ•ด ํ‰๋ฒ”ํ•œ ํ•˜๋ฃจ์˜ ์†Œ์ค‘ํ•จ์„ ์•Œ์•„๊ฐ€์š”๐Ÿ“ ๐Ÿ’™ ๐Ÿ“ฉ DM & [email protected]

Followers

15,205

Engagement

60.0%

Avg Views

-

Book RecommendationsReading LifestyleSelf-Help BooksFiction & Non-Fiction Reviews
Spreesy quality score: 75
๋ฌธํ•™แ„Žแ…ฎแ†ฏแ„‘แ…กแ†ซแ„‰แ…ก <แ„‘แ…กแ„ƒแ…ฉ>
๋ฌธํ•™แ„Žแ…ฎแ†ฏแ„‘แ…กแ†ซแ„‰แ…ก <แ„‘แ…กแ„ƒแ…ฉ>
@seeyourseabooks
Instagram

๋‹น์‹ ์˜ ์˜๋ฏธ๋ฅผ ์—ฎ์–ด ์ฑ…์„ ๋งŒ๋“ญ๋‹ˆ๋‹ค. <023 ํ™˜์ƒ> ํˆฌ๊ณ  ๋ชจ์ง‘ ์ค‘ ~2์›” 18์ผ๊นŒ์ง€ โœ‰๏ธํ˜‘์—…โ€ข์ž…๊ณ โ€ข์ œ์•ˆ [email protected] โŒ์ž๋น„โ€ข๊ธฐ์„ฑ ์ถœํŒ ํˆฌ๊ณ ๋Š” ๋ฐ›์ง€ ์•Š์Šต๋‹ˆ๋‹ค

Followers

10,523

Engagement

6.0%

Avg Views

-

Book PublishingLiterary CommunityBookstore ReviewsCharitable Giving
Spreesy quality score: 74
์‚ฌ๋žŒ๊ณผ ์ฑ…์„ ์ž‡๋‹ค, ์‚ผ์ผ๋ฌธ๊ณ 
์‚ฌ๋žŒ๊ณผ ์ฑ…์„ ์ž‡๋‹ค, ์‚ผ์ผ๋ฌธ๊ณ 
@samilbooks
Instagram

๊ฒฝ๋ถ ๊ตฌ๋ฏธ์‹œ ๊ธˆ์˜ค์‹œ์žฅ๋กœ 6 T. 054 453 0031 [email protected] ์›” - ๊ธˆ: ์˜ค์ „ 10์‹œ - ์˜คํ›„ 9์‹œ 30๋ถ„ ์ฃผ๋ง ๋ฐ ๊ณตํœด์ผ: ์˜ค์ „ 10์‹œ - ์˜คํ›„ 9์‹œ

Followers

10,101

Engagement

10.0%

Avg Views

-

Book RecommendationsBook TalksNew ReleasesAuthor Events
Spreesy quality score: 74
์ง„๋ถ€์ฑ…๋ฐฉ์ŠคํŠœ๋””์˜ค
์ง„๋ถ€์ฑ…๋ฐฉ์ŠคํŠœ๋””์˜ค
@jinbubooks
Instagram

books & cafe since 2018 2025๋…„ 12์›” 16์ผ ์žฌ์˜คํ”ˆ. [email protected]

Followers

10,621

Engagement

6.0%

Avg Views

-

Bookstore EventsBook ReadingsAuthor InterviewsLiterary Discussions
Spreesy quality score: 74
แ„‹แ…กแ„Œแ…ตแ†จแ„ƒแ…ฉแ†จแ„…แ…ตแ†ธแ„†แ…ฉแ†บแ„’แ…กแ†ซแ„Žแ…ขแ†จแ„‡แ…กแ†ผ
แ„‹แ…กแ„Œแ…ตแ†จแ„ƒแ…ฉแ†จแ„…แ…ตแ†ธแ„†แ…ฉแ†บแ„’แ…กแ†ซแ„Žแ…ขแ†จแ„‡แ…กแ†ผ
@a_dok_bang
Instagram

๐Ÿ ๋งˆํฌ๊ตฌ ๋งˆํฌ๋Œ€๋กœ 190,ํ‘ธ๋ฅธ์•ฝ๊ตญ ๋‚ด โฐํ‰์ผ 9์‹œ-7์‹œ30๋ถ„, ํ† ์š”์ผ 10์‹œ- 3์‹œ ๐Ÿ“ง [email protected] ๐Ÿ‘‡์•„๋…๋ฐฉ ์ฃผ๋ฌธ์žฅ, ์œ ํŠœ๋ธŒ, ์นดํ†ก ์ฑ„๋„

Followers

7,138

Engagement

18.0%

Avg Views

-

Book ReviewsAuthor InterviewsBookstore EventsPharmacy Related Content
Spreesy quality score: 73
แ„‡แ…ขแ†จแ„‚แ…งแ†ซแ„‰แ…ฅแ„Œแ…ฅแ†ท
แ„‡แ…ขแ†จแ„‚แ…งแ†ซแ„‰แ…ฅแ„Œแ…ฅแ†ท
@century_bookshop
Instagram

๊ธ€๊ณผ ๊ทธ๋ฆผ์„ ์‚ฌ๋ž‘ํ•˜๋Š” ์ž‘์€ ์„œ์ ์ž…๋‹ˆ๋‹ค ห–*โ€ฌ๐“‚ƒ ๐“„ ๐“„ฝ๐“‡ฌ๐“ˆ’ โœฟ ์ˆ˜์›์‹œ ํŒ”๋‹ฌ๊ตฌ ์ฐฝ๋ฃก๋Œ€๋กœ103๋ฒˆ๊ธธ 102 โœฟ 1์‹œ - 6์‹œ (์›”,๋ชฉ ํœด๋ฌด) โœ‰๏ธ[email protected] ๐Ÿ›’์˜จ๋ผ์ธ ์Šคํ† ์–ด

Followers

6,676

Engagement

12.0%

Avg Views

-

Local BookstoreBook SalesStationeryArt and Craft Supplies
Spreesy quality score: 73
แ„Žแ…ขแ†จแ„ˆแ…กแ†ผแ„‰แ…ฉ / แ„‹แ…ฏแ†ซแ„Œแ…ฎ แ„ƒแ…ฉแ†จแ„…แ…ตแ†ธแ„‰แ…ฅแ„Œแ…ฅแ†ท
แ„Žแ…ขแ†จแ„ˆแ…กแ†ผแ„‰แ…ฉ / แ„‹แ…ฏแ†ซแ„Œแ…ฎ แ„ƒแ…ฉแ†จแ„…แ…ตแ†ธแ„‰แ…ฅแ„Œแ…ฅแ†ท
@bookbbangso
Instagram

๐Ÿ’ก2019.6~ ๋นต์ฒ˜๋Ÿผ ์ฑ…์„ ๋จน์ž! ๐Ÿ’กํ™”-์ผ 13-19 ๐Ÿ’ก์›์ฃผ์‹œ ๊ธˆ๋ถˆ4๊ธธ 23 1์ธต ๐Ÿ’ก[email protected]/ @bbangbbangbook๐Ÿ“š

Followers

4,037

Engagement

10.0%

Avg Views

-

Independent BookstoreBook RecommendationsBook EventsLiterary Curation
Spreesy quality score: 72
์šฐ์ฃผ ๐Ÿ’œ ๋ถ์Šคํƒ€๊ทธ๋žจ | ์„œํ‰๋‹จ๋ชจ์ง‘ |
์šฐ์ฃผ ๐Ÿ’œ ๋ถ์Šคํƒ€๊ทธ๋žจ | ์„œํ‰๋‹จ๋ชจ์ง‘ |
@woojoos_story
Instagram

์ฑ…์ฝ๋Š”์ƒ˜ #๋…ํŒŒ๋ฉ”์ดํŠธ ์ถœํŒ์‚ฌ์™€ ๋…์ž๋ฅผ ์—ฐ๊ฒฐํ•ฉ๋‹ˆ๋‹ค #์šฐ์ฃผ์„ธ๋ฌธ๋‹จ #์šฐ์ฃผ์†Œ์„คํด๋Ÿฝ ์†Œ์„ค์“ฐ๊ธฐ๋ชจ์ž„ ์ง„ํ–‰ โฌ‡๏ธโฌ‡๏ธ #๋Œ€ํ•œ๋ฏผ๊ตญ์ •์ฑ…๊ธฐ์ž๋‹จ [email protected] ๐Ÿ“•๋‘๋ฒˆ ์ฝ์€ ์ฑ… ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค ์ฑ…์ด ์•„๋‹ˆ๋ผ ๊ฒฝํ—˜์„ ๋‚˜๋ˆ„๋Š” ์šฐ์ฃผ์„œํ‰๋‹จ ๐Ÿ“•ํ˜‘์—… ๋น„์ฆˆ๋‹ˆ์Šค๋ฌธ์˜ | ๋ฉ”์ผ

Followers

5,489

Engagement

76.0%

Avg Views

-

Fiction ReviewsLiterary AnalysisBook Club PromotionKorean Literature
Spreesy quality score: 72
ํŒŒ์ž๋งˆ๋ธ๋ฆฌ PAJAMA DELI
ํŒŒ์ž๋งˆ๋ธ๋ฆฌ PAJAMA DELI
@pajama.deli
Instagram

main & park 08:00 โ€“ 16:00, thu off Everythingโ€™s made with love from roasting to baking all in our tiny space. contact ๐Ÿ’Œ [email protected]

Followers

4,001

Engagement

38.0%

Avg Views

-

CafรฉBakerySpecialty CoffeeDesserts
Spreesy quality score: 72
์ฑ…๋ฐฉ ์˜คํƒ€๋ฃจ
์ฑ…๋ฐฉ ์˜คํƒ€๋ฃจ
@otaru_bookstore
Instagram

์ผ๋ณธ ๊ฐ์„ฑ์„ ๋‹ด์€ ๋…๋ฆฝ์„œ์  ๋ฌธํ•™ยท์˜ˆ์ˆ  ์„œ์ , ์ผ๋ณธ๋ฌธํ•™&๊ตฟ์ฆˆ ํŒ๋งค ๐Ÿ ์„œ์šธ์‹œ ์ค‘๊ตฌ ์žฅ์ถฉ๋‹จ๋กœ 226-12 4์ธต ๐Ÿ•ฐ๏ธ(ํ‰์ผ)14-20์‹œ, (์ฃผ๋ง)13-20์‹œ(ํœด๋ฌด: ํ™”) ๐Ÿ“ญ[email protected]

Followers

3,823

Engagement

21.0%

Avg Views

-

Japanese LiteratureIndependent BookstoreBook ClubsLiterary Events
Spreesy quality score: 71
SF Writer ๊น€๋ณด์˜ Bo-young Kim
SF Writer ๊น€๋ณด์˜ Bo-young Kim
@kim_boida
Instagram

์ถœ๊ฐ„ ์†Œ์‹ ์ฝ์€ ์ฑ… ๋ฐ›์€ ์ฑ… ์†Œ๊ฐœ ๊ณ„์ •์ž…๋‹ˆ๋‹ค. ๊ฐ™์€ ๋‚ด์šฉ ๋ธ”๋กœ๊ทธ์— ์˜ฌ๋ฆฝ๋‹ˆ๋‹ค. ๋งํฌ๋„ ๋ธ”๋กœ๊ทธ์—. 2030๋…„ ๋ง๊นŒ์ง€ ์˜๋ขฐ ๋งˆ๊ฐ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. contact : [email protected]

Followers

1,801

Engagement

49.0%

Avg Views

-

Book ReviewsAuthor Interviews/TalksLiterary EventsSF/Fantasy Literature
Spreesy quality score: 70
๋ฐ•๋ผํฌ Rahee Stella Park
๋ฐ•๋ผํฌ Rahee Stella Park
@illustella
Instagram

Picture book Author ยท Illustrator ๐Ÿ‡ฐ๐Ÿ‡ท ๐Ÿ’Œ [email protected] ๋ฐ•๋ผํฌ (Park Rahee ๆœดๆ‹‰็†™)

Followers

12,287

Engagement

1.0%

Avg Views

-

Children's BooksColoring BooksIllustrationExhibitions
Spreesy quality score: 43
แ„‡แ…ฎแ„‡แ…ตแ„‘แ…ณ
แ„‡แ…ฎแ„‡แ…ตแ„‘แ…ณ
@buvif.bookshop
Instagram

์ข…์ด์˜ ์งˆ๊ฐ, ํ™œ์ž์˜ ๋ƒ„์ƒˆ ๋™์„ ๋™ ์ž‘์€ ์„œ์  | . ์ˆ˜-์ผ, 12-19์‹œ (์›”ํ™” ํœด๋ฌด) ๋ฌธ์˜ [email protected] . ๐Ÿ‘‡๐Ÿป์ •๊ธฐ๊ตฌ๋… ์‹ ์ฒญ | ๋„์„œ์ฃผ๋ฌธ์žฅ

Followers

9,226

Engagement

1.0%

Avg Views

-

BookstoreLiterary EventsWriting WorkshopsBook Reviews
Spreesy quality score: 42
แ„‚แ…ฎแ„€แ…ฎแ†ซแ„€แ…กแ„‹แ…ด แ„Žแ…ขแ†จแ„‡แ…กแ†ผ
แ„‚แ…ฎแ„€แ…ฎแ†ซแ„€แ…กแ„‹แ…ด แ„Žแ…ขแ†จแ„‡แ…กแ†ผ
@someonebookshop
Instagram

๐Ÿ“ แ„€แ…งแ†ผแ„Œแ…ฎแ„‰แ…ต แ„‰แ…ฅแ„‹แ…กแ†จ2แ„€แ…ตแ†ฏ 32-16 (์ฃผ์ฐจ๋Š” ์„œ์•…ํฐ๋งˆ์„๊ฒฝ๋กœํšŒ๊ด€) ๐Ÿ•š 11:00-18:00 โš ๏ธ ์‰ฌ๋Š” ๋‚  ๋งค์ฃผ ํ™”์š”์ผ/์ˆ˜์š”์ผ ๐Ÿ’Œ [email protected] ๐Ÿ”— ๋ˆ„๊ตฐ๊ฐ€์˜ ์ฑ…๋ฐฉ ๋„ค์ด๋ฒ„ ์˜ˆ์•ฝ ๐Ÿ”ป๐Ÿ”ป๐Ÿ”ป

Followers

2,939

Engagement

1.0%

Avg Views

-

Blind Book SubscriptionBook ClubWriting WorkshopsBookbinding Workshops
Spreesy quality score: 39
์•Œ๋”๋ธ”์œ ์•คํ‹ฐ ( r w n . t )
์•Œ๋”๋ธ”์œ ์•คํ‹ฐ ( r w n . t )
@rwn.t_space
Instagram

๐Ÿ“’ ์œ ๋‹ˆํฌํ•˜๊ณ  ์‹ค์šฉ์ ์ธ ๋…์„œ์šฉํ’ˆ์„ ์ œ์ž‘ํ•ฉ๋‹ˆ๋‹ค ๐Ÿ”–ํŽœ๊ฐˆํ”ผ ํŠนํ—ˆ ์ถœ์›์ค‘ ๐Ÿ’Œ ์˜จ๋ผ์ธ ๋…์„œ๋ชจ์ž„, ํŽœํŒ”๋ถํด๋Ÿฝ ๋งค๋‹ฌ 25์ผ ๋ชจ์ง‘ - ๋ฌธ์˜: ํ™ˆํŽ˜์ด์ง€ 1:1๋ฌธ์˜ / ๋„ค์ด๋ฒ„ํ†กํ†ก (DMโœ–๏ธ) ์žฌ์ž…๊ณ  ๊ณต์ง€: ์นด์นด์˜คํ†ก ์ฑ„๋„ rwn.t ์ถ”๊ฐ€ํ•˜๊ธฐ ๐Ÿ“ฎ [email protected] -

Followers

9,406

Engagement

0.0%

Avg Views

-

Book ReviewsReading AccessoriesBook ClubsLiterary Reflections
Spreesy quality score: 34

How to Succeed with Books & Reading on Instagram

The strategy for Instagram is unique. Here is how top Books & Reading brands are winning on this platform.

1. The โ€œHookโ€ Strategy

On Instagram, you have less than 3 seconds to grab attention. For Books & Reading, this means showing the book reviews immediately.

2. Leverage Trends

Instagram is driven by trends. Use our creators to identify which audio or format is currently viral in the Books & Reading community and adapt your product content to fit that mold naturally.

3. The โ€œLink in Bioโ€ Funnel

Unlike other platforms, Instagram traffic flow is specific. Ensure your creators are using clear CTAs to direct viewers to their bio link, which should go directly to your Amazon listing.

4. Authenticity Over Production

High production value often performs worse on Instagram for Books & Reading products. Raw, authentic user-generated content builds more trust and drives higher conversion rates.

Creator content ideas for Books & Reading
  • Book Reviews content that shows results in the first few seconds.
  • Reading Aesthetic storytelling that matches Instagram viewing habits.
  • TBR Lists clips that can be repurposed across ads.
  • Anchor the pitch around avg roi (5.5x).
  • Lean into creators signals for higher conversion intent.

Frequently Asked Questions

How do I find Instagram Books & Reading creators in South Korea?
Spreesy helps you browse vetted Korean booktokers on Instagram that specialize in books & reading. Use the exact page filters to focus on creators already aligned with your niche and market.
Why use Instagram for Books & Reading marketing in South Korea?
Instagram works well for books & reading brands in South Korea because creators can publish platform-native content that feels local, credible, and conversion-friendly for Korean shoppers.
How much do Instagram Books & Reading creators in South Korea cost?
Pricing varies by follower tier, engagement quality, and campaign scope. Use the rate guidance on this page and our pricing calculator to estimate Instagram creator fees for books & reading campaigns in South Korea.
Can I compare this market with other countries or platforms?
Yes. From this page you can jump to other platforms in South Korea, explore the same books & reading niche in nearby markets, or broaden your search to all Instagram creators.