How do you calculate engagement rate?

A common formula is (likes + comments + shares) divided by followers, multiplied by 100.

Should I use follower-based or view-based engagement?

Use follower-based engagement for creator benchmarking and view-based engagement for post-level performance checks.

Can I lookup creator handles for free?

Yes. You can run up to 3 free handle lookups per day without creating an account.

Engagement Rate Calculator

Calculate Instagram, TikTok, and YouTube engagement rates in seconds. Use manual inputs or lookup a creator handle and estimate performance before outreach.

Profile Source

Pick a platform and either enter metrics manually or auto-fill from a creator handle.

Engagement Inputs

Enter per-post averages for the creator profile you are evaluating.

Followers

Avg Views

Avg Likes

Avg Comments

Avg Shares/Saves

Results

Compare follower-based and view-based engagement rates.

Followers

10K

Interactions

285

Engagement by Followers2.85%

Engagement by Views5.70%

Benchmark Band

average

Within common Instagram benchmark range (roughly 1.5% to 3.0%).

Find Creators